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SEO for LASIK Clinics: A Case Study

From Blurry to Brilliant: How 20/20 Institute Achieved Top 3 LASIK Rankings and a 27% Traffic Boost

A Boulder SEO Marketing Customer Case Study

LASIK SEO
LASIK SEO

Client Overview

20/20 Institute is a premier LASIK provider serving Colorado with clinics in Denver, Colorado Springs, and surrounding areas. Despite strong visibility in Google’s map pack, the business wanted to expand its organic search (“blue link”) presence—especially as it launched a new location in Colorado Springs. By partnering with Boulder SEO Marketing, 20/20 Institute implemented a targeted local SEO strategy that quickly delivered measurable gains in traffic, rankings, and conversions.

The Challenge

While 20/20 Institute enjoyed excellent map pack rankings for “LASIK Denver,” their organic listings lagged, limiting reach to prospective patients searching beyond maps. The launch of their Colorado Springs LASIK eye surgery clinic added urgency: they needed to grow their presence in this new market while boosting organic visibility in Denver and other service areas. The primary goal was clear—improve “blue link” rankings and drive more qualified traffic and leads from organic search.

The Solution

A Hyper-Local, Multi-Location SEO Strategy

Boulder SEO Marketing deployed its proven Micro SEO Strategy℠, combining advanced keyword research, AI-assisted content creation, and hands-on client collaboration. The process included:

Location Page Expansion

Created and optimized dedicated pages for both Denver and the new Colorado Springs clinic, ensuring each targeted the unique search behaviors and needs of local patients.

Homepage Revamp

Updated the homepage to reflect 20/20 Institute’s expanded geographic reach and service offering.

Strategic Keyword Targeting

Analyzed existing keyword rankings and identified “low-hanging fruit” opportunities for each location, focusing on high-intent, local search terms.

Micro SEO Strategy℠ Implementation

Conducted competitor and SERP analysis using AI tools, developed comprehensive content outlines, and crafted pages designed to answer every relevant patient question about LASIK in each market.

Client-Driven Content

Incorporated direct client feedback to ensure each page authentically represented 20/20 Institute’s expertise and patient care philosophy.

The Results

The new SEO strategy produced rapid, meaningful improvements:

Significant Ranking Gains

  • “LASIK Denver” improved from #5 to #3 in organic search results
  • “LASIK Colorado Springs” jumped from #7 to #4
  • “LASIK near me” climbed from #4 to #3
  • Expanded rankings for additional Colorado-focused keywords

Traffic & Engagement Growth

  • 27% increase in overall website visibility boost within the first 28 days
  • The Denver location page saw a 53% increase in user sessions
  • 69% increase in first-time phone calls, the client’s most crucial conversion metric

Stronger Local Presence

The new Colorado Springs page quickly established visibility, helping the clinic build a patient base in a competitive market.

2020 Map Pack
LASIK SEO

“Our focus on hyper-local SEO and collaborative content development made all the difference for 20/20 Institute. By listening closely to the client and leveraging data-driven insights, we were able to boost their rankings, drive more sessions, and help their new clinic gain traction from day one.” — Kathleen Hingan, Senior Project Manager at Boulder SEO Marketing

Conclusion

20/20 Institute’s journey highlights the power of a hyper-local SEO approach and strategic content optimization. By expanding their digital footprint and refining their location pages, they achieved fast, measurable growth in both established and new markets. This case demonstrates that even businesses with strong local recognition can unlock new opportunities and conversions with the right SEO partner and strategy.

Want results like this?

Ready to elevate your local SEO and drive real business growth? Contact Boulder SEO Marketing today to discover how our Micro SEO Strategy℠ can help your business stand out and succeed.

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