A Boulder SEO Marketing Customer Case Study
At a Glance
Denver Apartment & Home Finders, a dedicated service that helps people navigate the complexities of relocating to and within Denver, approached Boulder SEO Marketing with a clear objective: generate more leads in a highly competitive market. With so many apartment locators in the metropolitan area, they needed a strategic partner who could help them stand out. Their goal was to increase their visibility and attract more clients through effective apartment SEO. Understanding the challenges of this niche, they turned to us for our expertise in SEO for apartments and apartment finders.
Solutions
To help Denver Apartment & Home Finders achieve their goals, we implemented our proprietary Micro-SEO Strategies℠. These tactics target low-hanging fruit, which are essentially webpages that are performing relatively well but have the potential to rank much higher (i.e., in one of the top three spots on the SERPs). We focused on pages covering key topics like comparing Denver neighborhoods and tips on starting an apartment search.
The core of our strategy was revamping these pages so they became the best content available on the subject. By enhancing the quality and relevance of the content, we positioned Denver Apartment & Home Finders as a leading authority in their niche. But we didn’t stop at just driving more traffic; we concentrated on boosting conversions. We understood that the real value lay not in the quantity of visitors but in the quality of leads generated.
To achieve this, we strategically added clear and compelling CTAs above the fold, making it easy for visitors to take the next step. Additionally, we targeted specific keywords related to SEO for apartments, which attracted the right kind of site visitors—those actively searching for apartments in Denver. This holistic approach ensured that our efforts translated into meaningful, measurable results for Denver Apartment & Home Finders.
Results
In just 30 days, Denver Apartment & Home Finders saw a 14.4% increase in leads, specifically from people clicking on the “Start Your Free Search” button. This rise in submissions demonstrates the effectiveness of our focus on boosting conversions. Additionally, 14 out of the 15 targeted keywords related to “Start Your Free Search” are now ranking at #1, which is a testament to our strategic keyword targeting.
Perhaps most importantly, 64.55% of all leads in those 30 days came from organic search. This metric underscores the power of our apartment SEO efforts in driving valuable traffic and turning site visitors into potential clients. For Denver Apartment & Home Finders, these results mean more than just increased visibility—they translate into real business growth and a stronger foothold in the competitive Denver market.
About Boulder SEO Marketing
BSM is a boutique SEO agency that helps small businesses increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!
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