SEO for Industrial Equipment: A Case Study
How This Equipment Manufacturer Catapulted Clicks by over 450% in One Year
A Boulder SEO Marketing Customer Case Study
The Challenge
ESPEC North America makes specialized testing chambers that manufacturers use to ensure their products stand up to real-world conditions. When ESPEC came to us, they wanted to stand out online and reach more people looking for top-quality testing equipment. We saw the opportunity to use our industrial SEO expertise to boost their search rankings, making them easier to find for customers who need their products most.
Solutions
For this particular campaign, we targeted ESPEC’s Battery Test Methods and Specifications page. We tailored the Micro-SEO Strategy℠ around the content on the existing page with the goal of attracting even more traffic from those searching for reliable battery testing procedures.
Here’s what we did:
- Created high-quality content that spoke directly to battery testing inquiries, increasing relevance for high-intent searches.
- Distributed press releases promoting equipment conventions and linking back to the updated page to drive industry attention.
- Published supporting content to strengthen authority.
- Promoted the updated page on social media channels to reach a broader audience interested in battery testing solutions.
The Results
We were thrilled to see how our efforts paid off for ESPEC North America’s Battery Test Methods and Specifications page. The numbers tell a compelling story:
- 454% increase in total clicks year-over-year, showing that many more users found and interacted with the page.
- 631% increase in total impressions, which means the page is getting seen a lot more often.
About Boulder SEO Marketing
If you’re an equipment manufacturer looking to improve your online presence, we can help with effective industrial SEO strategies. At BSM, we customize our approach to fit your unique needs, ensuring you achieve the best possible results. Get in touch to schedule a free, no-obligation audit and discover how our expertise can turn your website into a powerful marketing tool.
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