How to Market Online Courses: An SEO Case Study
Standing out from the Crowd: How to Sell an Online Course with SEO
A Boulder SEO Marketing Customer Case Study
At a Glance
Transformance Advisors, a leader in online courses for Lean Transformation, Strategy Execution, and Supply Chain Management, needed a strategy to boost visibility and increase enrollments in a crowded market. With expertise in industry and education, CEO Mike Loughrin knew SEO was the key to reaching their target audience. He turned to Boulder SEO Marketing for help improving rankings and growing their online presence.
Solutions
We used our proprietary Micro-SEO Strategies℠ to enhance Transformance Advisors’ online visibility. This approach involved creating authoritative, high-quality content tailored to their key topics and audience.
Core elements included:
- Targeted Keyword Research: Pinpointing search terms relevant to Lean Transformation, Strategy Execution, and Supply Chain Management.
- Content Creation: Developing informative pages to engage potential students.
- On-page Optimization: Refining keywords, meta descriptions, and header tags.
- Technical SEO: Addressing site issues that hinder performance.
- Link Building: Securing backlinks to build authority.
We also amplified visibility through LinkedIn, sharing press releases and course content to engage their target audience.
The Results
Our work with Transformance Advisors is a prime example of how Micro SEO can deliver big wins. Their “Certified Lean Practitioner” course now claims the #2 organic spot for critical keywords, standing out in a crowded field.
Since launching our Micro-SEO Strategies℠, they have also seen consistent growth in clicks and impressions for their pages—and the numbers keep climbing! These results prove the power of tailored SEO in connecting educators with the audience that matters most.
“BSM’s approach didn’t just help us climb the search engine rankings; it also improved our content. Now my team understands it better, so when we’re on a sales call, we can actually describe our program better than we used to.”
About Boulder SEO Marketing
If you’re an online course provider looking to boost visibility and attract more students, we’re here to help. At Boulder SEO Marketing, we specialize in targeted SEO strategies to drive incredible results. Since 2009, we’ve been laser-focused on helping clients climb the search rankings. Ready to turn your website into a powerful enrollment tool? Get in touch for a free, no-obligation audit and see how Micro SEO can help your courses stand out online.
Share this case study