The White Label Partnership That Turned One Agency Into a Six-Figure SEO Revenue Stream
A digital marketing agency specializing in the home builder sector recognized that their clients demanded strong organic search performance, but SEO was not within their core expertise. By partnering with our hyper-focused SEO agency for services businesses through a fully white-labeled solution, the agency empowered its builder clients to dominate local search, enjoy seamless site migrations, and achieve measurable ranking and traffic gains. The best part? The agency remained front and center while the team quietly worked behind the scenes, delivering results seamlessly.
The Challenge
This agency was the go-to marketing arm for home builders, offering web design, influencer and social campaigns, and a unique builder-to-buyer communication tool. But when builders started asking for real, measurable SEO results, the agency needed an organic search expert in local and AI-driven SEO, technical set-up, and conversion-optimized content.
The Solution
This project is an excellent example of how Boulder SEO Marketing’s boutique agility and Micro-SEO Strategy℠ empower agencies:
White Label Perfection: We delivered all SEO, reporting, and content with the agency’s branding, down to the last spreadsheet. Their project managers became our go-betweens, so to the builder, it was all “magic” from the agency.
Weekly Syncs & Streamlined Tracking: Weekly meetings, precise spreadsheets, and fast communication ironed out early bottlenecks, so smoothly now, new home builders are onboarded almost effortlessly.
AI + Human-Driven Content Strategy: Every home builder’s site has a hyperlocal, Micro SEO plan. Our strategists, each with decades of SEO experience, tailored site structure, technical SEO, local schema, and all the AI-assisted, human-vetted content for each distinct community and state.
Technical SEO for Migrations and Launches: During new site launches and migrations, we ensure essential SEO elements — such as metadata, redirects, and schema — are fully implemented to preserve organic performance and mitigate risk for both the builders and the agency.
Simple, Big-Picture Reporting: Our white-labeled reports focus on what the agency values: 10% YoY growth in impressions and a 10% jump in top-5 keyword ranks every 6 months. We also monitor and report on keywords in Google’s AI Overviews, which helps sustain confidence.
The Results
Steady Growth Across the Board: Impressions jumped 10% year-over-year across all home builder sites. The top 1–5 rankings for “home builder + location” keywords grew by 10% every 6 months, as promised.
Climbing the Local Ladder: Several builder clients now own the top spots for their main search terms in ultra-competitive markets, thanks to Micro SEO efforts.
Future-Proofed Visibility: Builders gained placements in Google’s evolving AI Overviews, keeping them ahead of shifting search trends.
Agency Expansion: The agency’s confidence in the results has led them to offer SEO services to every builder on their roster, generating one to two new projects per month and keeping both teams highly engaged and productive.
Client Feedback: SEO has become a valuable complement to the agency’s core offerings, enabling it to deliver top Google results without in-house SEO challenges. The partnership operates seamlessly, producing consistent, measurable outcomes for every project.
Traditional digital marketing agencies looking for a true white-label SEO partner can count on our decades of experience in AI-driven and local search strategies. We combine our proprietary Micro-SEO Strategy℠ with a balanced, human-guided approach to deliver measurable results with precision and efficiency.
For agencies serving home builders or other specialized industries, we operate as an extension of your team, maintaining your brand’s visibility while managing every aspect of SEO execution. Our boutique, collaborative process ensures consistent local search success and tangible performance outcomes your clients will notice.
Agencies demonstrating strong client performance may also qualify for exclusive incentives and access to detailed performance metrics; ideal for partners ready to scale their local SEO results with confidence.
Want results like this?
Ready to elevate your local SEO and drive real business growth? Contact Boulder SEO Marketing today to discover how our Micro-SEO Strategy℠ can help your business stand out and succeed.