Local SEO for Contractors: A Case Study
From Invisible to Unstoppable: SEO Delivers 255% More Impressions in Colorado
A Boulder SEO Marketing Customer Case Study
Client Overview
Van Matre Construction, a specialist in foundation repair and waterproofing based in the Boulder and Denver area, faced low online visibility and underperforming website content. With the help of Boulder SEO Marketing’s targeted local SEO strategies and comprehensive content overhaul, Van Matre Construction saw dramatic improvements in search rankings, organic clicks, and qualified leads—setting the foundation for long-term business growth.
The Challenge
Despite being highly regarded for their foundation repair expertise and customer service, Van Matre Construction struggled with a website that was poorly indexed, offered limited content, and failed to attract new leads from organic search. Their Google Business Profiles (GBPs) for Boulder, Lafayette, and Denver weren’t fully optimized, and key service pages lacked the depth and SEO focus needed to stand out in competitive local searches. The client’s primary goal was to boost online visibility, increase calls from potential customers, and establish a more substantial presence in the Boulder and Denver markets.
The Solution
Boulder SEO Marketing implemented a multi-faceted SEO campaign, including:
Google Business Profile Optimization
Re-optimized all three GBPs (Boulder, Lafayette, Denver) to maximize local visibility.
Micro SEO Strategy℠
Applied a targeted Micro SEO Strategy℠ to the homepage and Boulder location page, ensuring these critical entry points were keyword-rich, well-structured, and conversion-focused.
Content Overhaul
Conducted in-depth keyword research tailored to foundation repair and related services, then restructured and rewrote the homepage and Boulder location page content. Developed four new supporting service pages, including detailed sections on basement waterproofing, drainage, and grading.
Technical SEO Improvements
Addressed website indexing issues to ensure all pages were crawled correctly and ranked by Google.
Continuous Enhancements
Enhanced service pages for basement waterproofing and drainage, with ongoing support content planned to maintain momentum. Throughout the process, the client remained highly responsive, providing feedback on content and visuals that helped streamline approvals and ensure the messaging aligned with their brand.
The Results
Within months of implementing the new SEO and content marketing strategy, Van Matre Construction experienced:
133% Increase in Clicks: The basement waterproofing page experienced a 133% increase in organic clicks over three months.
255% Increase in Impressions: The Boulder location page achieved a remarkable 255% growth in search impressions.
7% More Impressions for Key Services: The basement waterproofing page also registered a 7% increase in impressions, reflecting improved visibility for high-value keywords.
Page 1 Rankings: All primary targeted keywords, including “foundation repair Denver CO” and “foundation repair Denver Colorado,” reached page one in Google search results.
Greater Lead Flow: According to the client, leads and customer calls have increased measurably since the campaign began, with improved visibility directly translating into new business opportunities.
“As for the last report, all the keywords that we provided are ranking on page one. That’s very good... For basement waterproofing, we saw a 7% increase in impressions and a remarkable 133% increase in clicks. The Boulder page saw a 255% increase in impressions and 63% more clicks.” — Stephane Mongeon, Project Manager at Boulder SEO Marketing
Conclusion
Van Matre Construction’s transformation showcases the effectiveness of a targeted, local SEO strategy combined with expertly crafted content. By addressing technical SEO issues, optimizing for high-intent keywords, and creating authoritative service pages, Boulder SEO Marketing helped this foundation repair business achieve significant growth in search visibility and qualified leads.
Want results like this?
Ready to boost your own business’s online presence and capture more local leads? Contact Boulder SEO Marketing today to start your success story.
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