SEO Case Study Highlights How BSM Helped a Dog Walking Business Boost Organic Search Traffic

The boutique SEO agency helped ESP Pet Specialists attract 1,200 additional visitors–and counting!–by deploying a hyper-focused Micro-SEO Strategy℠ on a location page.

DENVER, Colorado – Boulder SEO Marketing (BSM), an innovative Denver SEO agency, is pleased to announce the publication of its latest SEO case study: Improving Northern New Jersey Pet Care Services: ESP Pet Specialists.

The case study discusses BSM’s hyper-focused approach to search engine optimization, which involves optimizing individual pages rather than entire websites so clients can see real results in record time. Called Micro-SEO Strategies℠, these tactics make up BSM’s proprietary methodology. Every Micro-SEO Strategy℠ is designed to increase organic search traffic while boosting online visibility, both of which ESP Pet Specialists hoped to achieve when they first contacted BSM.

“The team at ESP Pet Specialists attended a webinar I gave for Six-Figure Pet Business Academy™ a few years ago,” said Chris Raulf, founder and CEO of Boulder SEO Marketing. “That’s how they originally found us; we finally took them on as clients in 2021.” He continued, “This is one of my favorite SEO case studies because it’s built on more than a year’s worth of data. It has been so gratifying to watch their traffic increase consistently because of the strategies we deploy.”

The strategy featured in this case study focused on the client’s location page for Livingston, NJ, where the business is headquartered. After completing some foundational tech work to ensure the updated page would meet Google’s standards on the back end, the BSM team got to work.

With help from SE Ranking, an innovative SEO tool, BSM’s strategists decided to target the following keywords: dog walking, pet sitter, and dog boarding. The next step was replacing the outdated content on the existing page with more valuable content. The new copy needed to be written for humans rather than appeal to search engines, but it also had to contain the keywords mentioned above.

After relaunching the updated page, BSM implemented an aggressive local SEO strategy, deployed a digital PR strategy, and optimized the client’s Google Business Profile.

“These combined efforts yielded impressive results,” said Chris. “Today, ESP Pet Specialists is consistently ranking on the top of the SERPs, and we’ve since added a maintenance prong to their strategy to ensure they stay there.”

Additional customer success stories are available by visiting the SEO case studies section on the BSM website.

About Boulder SEO Marketing (BSM)

BSM is a boutique SEO agency that deploys hyper-focused strategies for local, national, and international businesses across various industries. With the right approach, BSM can help your company outrank even the most prominent players in your field. Reach out today to learn more about our affordable and highly effective SEO packages for small business.