If you’re a small business, you may think you can’t afford to invest in an SEO strategy. I’d turn that statement into a question and ask, “Can you really afford NOT to invest in SEO?” Here’s why…people are searching online for everything these days, and if your business can’t be found within the first 3-4 organic (non-paid) search engine results, you’re missing out on leads, sales and an opportunity to build your brand.
Many small businesses don’t have the knowledge or resources to handle digital marketing (search engine optimization, social media, content marketing, pay-per-click campaigns, etc.) properly internally, so hiring an outside online marketing agency company can be a great solution. And using a good agency is well worth the investment, as you should be able to more than make up that investment in sales as a result. Getting your company’s website to show up on top of the search engines results pages definitely takes time, resources and patience, and that’s what a good agency can provide.
So What Do You Get with an SEO Package?
SEO is all about getting Google (and other search engines) to notice you. Google crawls and indexes every available webpage. When someone submits a search query, Google retrieves the most relevant pages based on more than 250 main ranking factors. The key to getting noticed is to address the majority—or ideally all—of these rankings signals in a professional and consistent way. Since Google’s algorithm is constantly changing (1-3 minor updates per day and several major updates per month in order to combat “black hat” SEO strategies), an SEO plan must be ongoing or you’ll start to fall behind again.
Many companies offer SEO packages with quite a wide range of pricing. These plans provide some range of services at a monthly fee, either with a contract or without. Essentially, you’re hiring a pool of experts for a set number of hours per month. So, the higher the cost, the more services and number of hours you can expect. On the flip side, if a digital marketing company is offering services at a very low price, you’ll probably end up with someone who may be applying tactics and strategies that are against Google Webmaster Guidelines. You do get what you pay for, and with SEO, you want to work with experts who have experience in professionally addressing Google’s guidelines. Google will ultimately end up penalizing websites that don’t follow their rules. For a small business, you probably don’t need a high-end SEO package – you just need an affordable SEO package that gets you the results you’re looking for.
Affordable SEO Plans With No Long-term Contracts
Our affordable SEO packages for small businesses don’t require a long-term contract. We prove to our customers that their investment with us is worth every penny and we simply ask for 30-days notice if for some reason we’re not able to deliver the results a customer is looking for.
To help our customers become more visible in search engine results, we address the 250+ main ranking signals and categorize them into the following services:
- Audit and address technical health issues of the website
- Audit and improve the functionality and user experience of the website
- Implement on-page SEO and content marketing best practices
- Implement off-page SEO best practices
- If part of the package, implement a meaningful social media marketing strategy
For more information on these services, please read our blog post entitled, “Search Engine Optimization Packages: Everything You Need to Know.” This article outlines our services in great detail.
We’ve been able to help numerous customers, and as a result, they stay with us because they can see a solid return on investment with our services. Implementing a winning digital marketing strategy and addressing the rankings signals will take some time and we usually start to see results after 2-4 months. This is because many things need to happen and Google needs time to process the changes and see consistent behavior.
After getting the “busy work” out of the way, it’s not uncommon to see a dramatic increase in organic (aka natural) search traffic, and a boost in leads and sales from the website. Many of our customers will use our service for years to come and we’re happy to get you in touch with a few reference customers.
Conclusion and Next Steps
If you have the time, resources and knowledge to implement a powerful digital marketing strategy, give it a try. It’s amazing to see what a well-thought-out and structured online marketing campaign can achieve. I’m still personally involved in optimizing my websites and it’s a thrill to see when you made it to that number one spot on Google. It takes a bit of time but it’s well worth the effort.
If you have questions about our affordable SEO packages or would like to schedule a 30 to 60-minute introductory call, please don’t hesitate to reach out. Also, if you’re not sure where you currently stand with Google? We offer a complimentary website audit tool that provides you with a 10-page report in less than a minute. This report includes valuable and actionable information that you can use to start to increase your visibility on Google.
I’d be happy to go over the findings of the report with you!
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