Small Business SEO Packages [What’s Better? A Cheap Or An Affordable SEO Plan]
SEO packages for small businesses can vary greatly depending on a company’s specific needs and goals. In this quick guide, I’m providing answers to many of the frequently asked questions that I answer during a call with prospective new customers.
If you don’t find the information that you are looking for, please make sure to reach out. I’ve been in this industry for over a decade, and I’m happy to answer any questions you may have about SEO plans for small businesses.
First Things First
Let me address one of the most common misconceptions first. Many small and even mid-sized businesses believe that they can’t afford to work with a reputable digital marketing agency.
I’d turn that statement into a question and ask, “Can you afford NOT to invest in online marketing these days?” Here’s why… people are searching online for everything, and if your business isn’t showing up within the first 3-4 organic (non-paid) search engine results, you’re missing out on leads, sales, and an opportunity to build your brand.
The Google Analytics screenshot below shows an example of a small business that ended up investing in a monthly SEO package. Their website got very little organic search traffic, and they reached out to inquire about pricing for our SEO plans.
I’ll talk more about recommended monthly budgets a bit later in this guide, but they started the conversation by telling me that there’s a tiny chance that we’ll end up working together because of their budget.
I took the opportunity to educate them on how search engine optimization works and what kind of results they should see by investing in a digital marketing strategy. They decided to give it a shot and ended up spending $1,000 per month in a custom-designed SEO plan.
Within five months, we were able to triple Google organic search traffic to their website, and they also started to see an increase in leads and sales from their website:
Many of the small businesses that I speak with have tried to optimize their website themselves. Small business owners are good at running their business. However, they usually don’t have the knowledge or resources to properly handle digital marketing, which includes SEO, social media marketing, content marketing, pay-per-click campaigns, and other strategies to connect online with potential customers.
Hiring an outside digital marketing agency can be a great solution if you find yourself in this situation, and it’s usually well worth the investment. Many of our customers tell us that they see a dramatic increase in leads and sales from their website after about 2-4 months of working with us. That’s what a professional agency will bring to the table.
So What Exactly Are SEO Packages for Small Businesses?
SEO is all about getting Google to notice your website and to get it to rank at the top of its search results pages. Google crawls and indexes every available web page on the Internet. When someone submits a search query, Google retrieves the most relevant pages based on more than 250 main ranking factors. The key to getting noticed is to address the majority—or ideally all—of these ranking signals professionally and consistently.
To combat “black hat” SEO strategies, Google updates its algorithm daily. We usually see 1-3 minor updates per day and several more extensive updates per month to stay ahead of people trying to game the system. An SEO plan must be ongoing, or you’ll start to fall behind again.
Many agencies offer SEO packages with quite a wide range of pricing. These plans provide a variety of services at a monthly fee, either with a contract or without. Essentially, you’re hiring a pool of experts for a set number of hours per month.
In the USA, many agencies charge between $75-125 per hour for their services. The more you can invest in SEO, the more services and hours you can expect.
On the flip side, if a digital marketing company is offering services at a meager price, you’ll probably end up with someone who may be applying tactics and strategies that are against Google Webmaster Guidelines.
If you are thinking about hiring a cheap offshore agency, think twice. They may try to lure you in with a monthly investment of less than $500. Ask yourself, what kind of resources can they assign to your project for that kind of budget?
A true story: This small eCommerce customer below used to work with us for about a year before their new business consultant told them that they could save money by reducing their SEO budget. They eventually ended up signing on with a cheap SEO agency in India. Their new agency charged them about 25% of what this customer used to spend with us per month.
After seven months, the customer came back to us since their website started to lose organic search traffic, and their online sales took a nosedive. They once again began to work with us in October of 2018. It took us about 3-4 months to get their organic search traffic to go in the right direction:
As with most things in life, you usually do get what you pay for, and with SEO, you want to work with experts who have experience in professionally addressing Google’s guidelines. Google will ultimately end up penalizing websites that don’t follow their rules. For a small business, you probably don’t need a high-end SEO plan; you just need an affordable SEO package that gets you the results you’re looking for.
We customize our monthly packages for every customer based on their specific needs. Our small and local business packages start at $750 per month, but most small businesses spend between $1500-$2000 per month.
What Results Can You Expect to See from Small Business SEO Packages?
Implementing a winning digital marketing strategy and addressing the ranking signals takes time. In general, and as pointed out above, our customers frequently start seeing results within 2-4 months because Google needs time to process the changes and see consistent behavior from you.
SEO also isn’t a one-time thing. To keep or improve your rankings, you have to continuously address Google’s algorithm, given the sheer number of updates that the search giant makes on an ongoing basis. After doing the initial work, it’s common to see a dramatic increase in organic search traffic and a boost in leads and sales.
After a new customer signed up for a monthly small business SEO plan, we recommended and implemented a digital marketing strategy that included tasks such as:
- Competitor analysis
- Technical website analysis
- Functional website analysis and conversion rate optimization (CRO)
- Keyword research
- Keyword mapping
- Meta tags optimization
- Internal hyperlinking optimization
- Content gap analysis
- Optimizing existing content
- Content development such as logging, case studies, and press releases
- Google My Business optimization
- Off-page optimization
- Acquiring high-quality backlinks
Within 12 months, the customer saw a 43% increase in Google organic search traffic, compared to the past 12-month, and a dramatic increase in inquiries and quote requests from their website:
Small Business SEO Packages: What Should They Include?
Each client is different, so we customize our solutions based on our clients’ business needs. In general, we’ll implement a digital marketing strategy that addresses many, if not all, of the 250 main ranking factors in Google’s algorithm. By addressing these factors, your website should start to rank higher in Google’s search engine results. We base our services on what we call the five pillars of SEO:
1. Auditing and addressing technical health issues of the website: Addressing technical issues of a website is like looking under the hood of a car to figure out what’s wrong, only we look at the innards of your website. Frequently, we find website problems that we can fix quickly and make a significant impact.
Our complimentary site audit tool, shown below, gives you a quick snapshot of your website in less than a minute. The 8-page report provides actionable information that helps improve a website’s visibility on Google and other search engines. I’d be happy to go over the report with you in a complimentary call or screen-share meeting.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
2. Auditing and improving the functionality and user experience of the website: Google likes people to be able to find what they need. We’ll take a look at your website to see if we can make customer experience improvements as well as implement more or different conversion tools, so customers take action.
3. Implement on-page SEO and content marketing best practices: Here’s where keyword research and content development come into play. We’ll perform keyword research to determine how your customers are searching for your products/services. We’ll then provide a strategy to optimize your website, from webpage content to tags to internal hyperlinking, and much more.
4. Implement off-page SEO best practices: Off-page SEO optimization is all about getting reputable websites to link back to your site. We’ll provide you with a strategy to increase and improve the links that go back to your website, from press releases to business listings to directory listings.
5. If part of the package, implementing a meaningful social media marketing and influencer marketing strategy: Social media marketing is truly a must in today’s world. If you’re not doing it, your competitors are, and you don’t capitalize on an opportunity to communicate with existing and potential new customers this way. Your strategy will include content marketing and types of channels, as well as influencer marketing recommendations.
Whom Should You Choose for Your Small Business SEO Needs?
There are many agencies out there. Picking the right agency is crucial because you’ll most likely work with them for at least 6-12 months.
We understand small businesses, as we started as one ourselves. The services that we provide to our customers are the ones that we used to grow our business and to make our website rank at the top of Google.
Did you find this guide via a Google search?
Well, we know it works, and we can do the same for your business. Given that each customer is unique, we’ll provide a custom solution for your online marketing needs.
We have dedicated staff to assist you. We assign a project manager to every client—someone you can reach out to at any time during your project. This project manager will oversee the strategic development and provide updates in weekly, bi-weekly, or monthly meetings.
Depending on the services you choose, we have experienced content writers, social media specialists, and technical experts to assist you.
We have the experience. Our agency works with a wide variety of customers, including brick and mortar stores, eCommerce businesses, language service providers, jeep tours, adventure parks, dentists, hotels, machine shops, and more.
We’ve helped hundreds of customers over the years, and given our customized approach to every project, our clients trust that we’re developing a unique strategy that’s just for them.
Conclusion and Next Steps
Are you curious to learn more about our affordable small business search engine optimization plans? I invite you to send me a message so that we can schedule an initial conversation.
I started this business over ten years ago, and I love seeing what a well-thought-out and structured online marketing campaign can achieve for our customers. Whenever possible, I try to be on the initial exploratory customer call, and I look forward to hopefully having the chance to discuss with you how my team and I can support your digital marketing efforts.
About the Author
Hi- My name is Chris Raulf am I’m the founder of Boulder SEO Marketing. Our full-service digital marketing agency assists local, national, and international customers with all of their search engine optimization, pay-per-click, social media, content marketing, web design, and video marketing needs.
I enjoy speaking about online marketing around the globe, and my international background makes me one of the few professionals in the industry who truly live and breathe multilingual search engine optimization daily.