Hello and happy Friday! And happy Black Friday to those of you braving the sales today. My name is Chris Raulf, founder of Boulder SEO Marketing.

Today’s Friday SEO tip is short and sweet. It’s all about our upcoming AI SEO webinar happening on December 3rd, and I’m incredibly excited for my business partner, Daniel Burns, our COO, to showcase our updated BSM Copilot tool methodology.

I’m biased, but I believe we have perfected our generative engine optimization methodology. Daniel will walk through the tool and this methodology in great detail to show what is actually possible when they are implemented correctly.

What’s Possible with This Methodology

Let me show you a real example of what this methodology can achieve. If you do an incognito search right now for “SEO price guide,” you’ll see Google’s AI Overview at the top of the results.

Usually, if you do a good job with your content, you’ll get cited as one of those 10, 15, or 20 pieces of content where the AI Overview information gets pulled. That sounds great in theory.

Here’s the reality: Very few people will actually click through on one of those AI Overview citations. The click-through rates on those source links are remarkably low. Most people read the AI Overview summary and either move on or scroll down to the traditional results.

So it’s critically important that your content still shows up at the top in Google’s blue links. That’s where the actual clicks happen. That’s where the traffic comes from.

Just yesterday, we published (or more accurately, republished and updated) our comprehensive SEO pricing guide using our AI SEO methodology. If you search for “SEO price guide” right now, you should see it ranking at the top in the traditional blue links.

Sometimes Google displays paid search results at the very top, so make sure you’re looking at the organic results, not the sponsored ones. But there we are, ranking organically at the top.

That’s what we’ll discuss in detail during the December 3rd AI SEO webinar. How to get your content ranking at the top of Google’s organic results while also optimizing for AI Overviews and AI search engines.

Google Still Dominates (But AI Search Is Growing)

Let me share some perspective on the current search landscape because it’s essential to understand where we are right now.

Google still gets approximately 380 times more organic search traffic than tools like ChatGPT. That’s not a typo. Three hundred and eighty times more traffic. I predict that Google will remain the dominant search engine for the foreseeable future.

However, it’s also true: some of us now use tools like ChatGPT, Perplexity, and Claude for our everyday search needs. It’s becoming increasingly common, especially for certain types of queries that involve conversational answers or curated recommendations.

So it’s critically important that your content also shows up in these AI search engines. You can’t ignore them just because Google is still dominant.

Think about this example. If someone searches for “top running shoes for men” in ChatGPT, they get a curated list of specific product recommendations. The Hoka shows up. Nike shows up. Various brands that ChatGPT’s training data and current information suggest are quality options.

If your product, service, or whatever it is that you’re offering isn’t making it into these lists, you’re missing out on a segment of high-intent traffic. These are people actively looking for what you offer, using a platform that’s increasingly part of their daily search behavior.

You want to make sure that your products, services, and content are showing up in these AI search engine results so that you can get the right kind of people to your website.

The Bottom Line: You Need Both

Here’s what I want you to take away from today’s tip: You need to show up in both places.

You need strong rankings in Google’s traditional blue links because that’s still where the vast majority of search traffic comes from. AI Overviews provide visibility, but the click-through rates for those citations are low.

And you need visibility in AI search tools like ChatGPT, Perplexity, and Claude because a growing segment of searchers are using these platforms, especially for product research, recommendations, and conversational queries.

Our BSM Copilot methodology addresses both of these needs. It’s designed to help your content rank in traditional Google search while also optimizing for the AI-powered search landscape.

Join Us on December 3rd for the Full Walkthrough.

If you want to learn more about how to implement this for your own business, register for our AI SEO webinar happening on December 3rd.

It’s a hands-on, complimentary 60-minute webinar where we talk in great detail about how to show up organically in non-paid search results, not only on Google and in AI Overviews, but also in AI search tools like ChatGPT, Claude, Perplexity, and others.

Daniel will demonstrate the BSM Copilot methodology live. You’ll see the actual tool, the actual process, and real examples of what’s possible when you implement this approach correctly.

By the way, if you want proof that we know what we’re doing with this stuff, just search for “AI SEO webinar” in Google. Hide the sponsored results and look at the organic listings. There we are at the top. We practice what we preach.

I hope to see you on December 3rd. It’s going to be a valuable hour.

As always, stay safe and healthy, and I’ll catch you next time.

Cheers,
Chris

P.S. If you want to see our SEO pricing guide that I mentioned ranking at the top for “SEO price guide,” check it out. It’s a comprehensive resource that breaks down different SEO pricing models and what you should expect to invest. We just updated it using the exact methodology Daniel will be demonstrating on December 3rd.