I’ve been practicing yoga for years, and there’s one lesson that teachers always emphasize: “The hardest part is showing up on the mat. Once you show up, you keep going, you have fun, you enjoy the session.”

This principle changed everything about our video SEO strategy. Watch the video above to learn more.

Video Content Is Taking Over Page One

Let me show you something powerful. When you search “Denver SEO” (an extremely competitive keyword), here’s what appears:

• Our Google Business Profile in the local map pack
• Paid advertisements
• A video section on page one

And here’s the kicker: We’re dominating that video section with THREE videos:

1. A recent Friday SEO Tip
2. Another Friday SEO Tip from August 8th
3. Our Local SEO webinar replay

When I clicked “View All” to see more video results, I was genuinely shocked. We’re absolutely dominating the YouTube/video section for “Denver SEO”—including podcast interviews, educational content, and various formats.

Our “Aggressive” Video Strategy (That Anyone Can Copy)

Here’s what we do, and it’s simpler than you think:

BSM Denver SEO Company YouTube Channel

We publish educational content consistently:

• Live webinars (Local SEO masterclasses, AI & SEO sessions)
• Friday SEO Tips (weekly educational content)
• Training sessions and how-to guides

Google absolutely loves this type of educational content.

Chris Raulf AI SEO Expert YouTube Channel

I interview other experts in AI and SEO. My recent interview with Liam Lawson from The AI Report received 1,000 views in just 9 days.

Not every video gets thousands of views—but that’s okay. The goal isn’t viral content; it’s consistent, educational content that serves your audience and ranks in search results.

You Don’t Need to Be a Video Expert

This is the most crucial point: You don’t need fancy equipment, professional editing skills, or even to feel comfortable on camera.

You just need to show up.

Think about your target audience. What questions do they have? What problems can you solve? Create content that helps them.

Our Micro SEO: Human-driven, AI-assisted SEO and content marketing strategies extend to video content. It’s about showing up consistently with valuable information, not about perfection.

Start Your YouTube Channel This Week

Here’s your action plan:

1. Create a YouTube channel (company and/or personal)
2. Start with one video per week
3. Focus on educational content in your area of expertise
4. Optimize your titles and descriptions (more on this in future tips)
5. Just show up—consistency beats perfection

Check out all our Friday SEO Tips to see the format we use and how we approach video content.

More Video Optimization Coming

In future Friday SEO Tips, I’ll dive deeper into how to optimize YouTube videos properly. There’s definitely more method to this madness—metadata optimization, thumbnail strategy, engagement tactics, and more.

But for now, the most important lesson is simple: Show up.

Create your channel. Publish your first video. The results will follow.

Now I’m off to DigiMarCon to speak about AI and SEO. See you next week!

Cheers,

Chris

P.S. – The most challenging part really is showing up. Once you publish that first video, the second one gets easier, and the third one even easier. Start today.