Boost Traffic to Your eCommerce Site Before the Holidays! | Friday SEO Tip

Today’s tip is going to be short and sweet because I’m on my way to day two of SearchCon 2024. I wanted to share something that’s especially important this time of year if you run an eCommerce business. Check out the video above.

The Google Search Central account just released a new video on Google Search Trends, and it’s especially timely with the holiday season fast approaching. If you want to know what shoppers are actively searching for this time of year, this is a fantastic resource. Here’s the actual Google Trends page for bookmarking.

BSM works with a lot of eCommerce businesses, and we just published another case study about the results we achieved for one of them. If you run an eCommerce business, this is a must-read. In addition to deploying a Micro-SEO Strategy℠ for them, we published a press release. Press releases are ideal for seasonal promotions, as they’re a highly effective way to draw attention to upcoming deals. I highly recommend adding them to your SEO arsenal. And with the biggest shopping season right around the corner, now’s the perfect time to start ramping up your organic search traffic.

Lastly, I’m excited to announce BSM’s next webinar. It will be on Wednesday, October 2nd, from 9:30 to 10:30am MDT. We’ll be diving into Google AI Overviews—the most significant change to Google Search in over 20 years! If you want to stay ahead and learn how to leverage these changes for your business, you won’t want to miss this. Click here to learn more.