Consider Google Trends Data Before Investing in Keywords | Friday SEO Tip

I hope this message finds you well! Today, I want to share a simple strategy for finding keyword phrases that are actually worth investing in: analyzing Google Trends data. Check out the video above to see what I mean.

Daniel Waisberg, Search Advocate at Google, recently posted a video about Google Trends. For those who don’t already, it was a great reminder to use this incredible tool. If you don’t have time to watch the video right now, here’s a brief rundown on what you can do with Google Trends:

• Explore Trends: See what’s trending in search on a country-by-country basis.
• Daily Insights: Check daily search trends in real time, such as current Olympic searches.
• Category Filtering: Narrow down searches by categories like business or health.
• Granular Data: Analyze data from web searches, image searches, YouTube searches, and even shopping searches.
• Ad Insights: Discover hot markets for search terms, which can guide your Google Ads strategy.
• Related Topics and Queries: Get ideas and data to optimize specific pages on your site.

I highly recommend using Google Trends before locking in keywords to ensure you’re investing your time and resources wisely. You don’t want to optimize for a keyword that’s trending down. So, play around with it and see what insights you can gain!