Does Every Page on Your Site Have a Title? | Friday SEO Tip

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Does Every Page on Your Site Have a Title?

I just listened to the most recent episode of Search Off The Record, a podcast hosted by the Google team. Whenever they talk about a specific topic at length, it’s wise to assume it’s pretty important in relation to SEO. This episode looked at the year’s most significant search announcements, and they did a deep dive on the title element of a page. For a summary of their key points, watch the video above.

In the video above, I explain what the title element is and where you can find it on the backend of a page for those who use WordPress. I also share a few tips for making the most of every title. These include:

  • Add a title to every page. 
  • Include a target SEO keyword phrase in the title if you can make it sound natural. 
  • Use a version of the title element as the title tag (keep the tag between 50 and 60 characters with spaces). The title tag is part of the metadata. Accurate metadata makes it easier for Google to categorize pages correctly.