Google March 2025 Core Update: Were You Hit or Helped? | Friday SEO Tip

Today, I want to talk about the March 2025 Core Algorithm Update, which Google has officially completed. If you’ve noticed changes in your site’s performance, now is the time to analyze what happened and take action. Check out the video above to learn more:

How to Tell If You Were Affected
Start by logging into Google Search Console and analyzing the performance data from the week before and after March 27—the day the update wrapped. Look closely at impressions and average position first. Even if clicks haven’t changed much, higher impressions typically mean your content is showing up more frequently in SERPs. Also compare year-over-year data to get a broader sense of how your visibility is trending post-update.

Content That Stood Out
Our refreshed SEO Costs Guide really proved its value during this update. Not only did it climb in the rankings—it also appeared in multiple AI Overviews for competitive queries like “SEO pricing models” and “SEO cost breakdown.” These kinds of placements are becoming more influential as AI-generated search results reshape how users engage with SERPs. On the flip side, our outdated SEO Packages Guide dropped significantly. It’s a clear sign that Google is rewarding freshness, structure, and depth.

Need Help Tracking AI Performance?
SE Ranking has become our go-to platform for staying ahead of keyword shifts and monitoring AI Overview appearances. The tool now flags when a keyword is part of an AI Overview—giving us a better sense of how often our content is featured in these highly visible, dynamic search elements. If you’re not using it yet, give it a try. They offer a 30-day free trial with no credit card required.

Actionable Tip
If this update hurt your rankings—or you just want to future-proof your top content—start with Google’s quality framework. This excellent guide on EEAT offers actionable steps for improving your site’s trust signals. Focus on adding author bios, citing expert sources, and showcasing credentials. Don’t forget to also tighten up structure and add visuals to make your pages more engaging.

Where I’ll Be This Week

This weekend, I’m headed to Seattle for DigiMarCon Pacific Northwest, happening April 7–8. I’ll be speaking about AI and SEO strategies—and if you’re planning to attend, I’d love to connect in person. It’s a great opportunity to stay current on emerging search trends and network with marketers across industries.