Grow Your Business with Digital Marketing [An Expert Interview with Jean Ginzburg]

Whether you own a small- or medium-sized business, generating leads and converting them into buying customers through the use of digital marketing is imperative in order to grow your business. Essentially, the ultimate goal of digital marketing is to drive traffic to your website, where consumers can contact you and make a purchase.

Over the last few years, online marketing has become very involved and a winning strategy now needs to include disciplines such as search engine optimization (SEO), social media marketing, content marketing, pay-per-click campaigns, influencer marketing, etc. In particular smaller businesses frequently struggle to implement and execute strategies that will yield the desired results. A great way to get started is by taking a digital marketing course.

There’s also a ton of free information available on the web. In an effort to provide the readers of our blog with “bite size” and “easy to digest” information, I enjoy interviewing fellow online marketing experts and then make the information available as a YouTube video. In my latest interview, I had a chance to speak with Jean Ginzburg. Jean recently wrote a book called Win New Customers: How to Attract, Connect and Convert More Prospects into Customers in 60 Days Using Digital Marketing Strategies, and I enjoyed speaking with her about the book. In the 20-minute interview, she shares tips and strategies that anyone can implement immediately. I hope you’ll find the time to view the recording of the interview:

If you don’t have time to watch the interview, I’ll share three tips that Jean provided.

1. Identifying Your Target Market is Key

A big part of Jean’s book is about identifying your target market and understanding who your customers are, including their pain points and challenges. Once you