How Google Trends Helped Us Increase Traffic by 300% | Friday SEO Tip
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How Google Trends Helped Us Increase Traffic by 300%
Today, I want to talk about Google Trends again. The Google Search Central team posted another video explaining how to use it to supercharge your SEO efforts. II highly recommend you give it a watch when you have some time. You can find it here. In the video, they talk about understanding vertical trends, benchmarking against competitors, analyzing brand awareness, and using Google Trends to do keyword research for ad campaigns.
Want to see what kinds of results you can get by using this tool strategically? Check out the video above.
We recently helped a small eCommerce company climb the rankings for very specific keywords related to the products they want to sell more of. (Shoutout to Counter Couture—a great company with incredible products that are sure to add a little whimsy to your home!) One of the main keywords we wanted to help them rank for was “flour sack towels.”
Here’s how we approached it:
- Keyword Discovery: Using SE Ranking’s Keyword Research tool, we verified that “flour sack towels” had strong search volume, especially around the holiday season. (Pro Tip: Get a free trial to SE Ranking here.)
- Trend Validation: We then used Google Trends to confirm the longevity of this keyword. Unsurprisingly, search volume spikes every November and December, aligning perfectly with gift-giving trends. Right now, searches are already surging for this term!
- Optimization and Results: Three months ago, we started optimizing their site for this keyword, employing our proprietary Micro SEO methodology. The results? Counter Couture is now ranking #2 organically for “flour sack towels!”
The best part: Year-over-year, we’ve increased their Google organic search traffic by a staggering 300% to this specific collection page.
Want to Learn How We Did It? Join Our SEO Workshop
If you’re interested in learning the exact methodology we used to achieve these results, I invite you to join our upcoming half-day online SEO workshop on October 24 from 11am to 3pm EDT. We’ll walk you through the entire process step-by-step. This is your chance to learn actionable strategies that can help you achieve similar results for your own website.