How to Create Content That Ranks in Google in 2025 | Friday SEO Tip

Today, I’m sharing how to create high-performing SEO content that ranks in Google and AI search—without relying on outdated tactics or bloated checklists. Whether you’re publishing a single guide or scaling content across dozens of pages, this is the exact strategy we use at BSM to outrank much larger competitors consistently. Check out the video above to learn more.

Our New SEO Process (In Action)

We’ve evolved from “create and hope” to a deliberate, AI-assisted system. Here’s how we approach content now:

• Keyword research focused on intent, not just search volume
• AI Overview + SERP pattern analysis shapes the structure
• Client interviews add subject-matter expertise
• Writers produce helpful content that people want to read

This workflow reflects how people search—and how Google now ranks.

Real-World Content That Delivers

Take our SEO pricing guide as an example. It ranks above big competitors because it’s appropriately structured, written with intent, and speaks directly to what users seek.

On the other hand, we created a short article about how much to pay for never-performing SEO packages. It lacked depth and originality—precisely the content Google’s algorithm deprioritizes today.

We’ve also taken cues from thought leaders like Tomiko Harvey, who covered this shift after attending the 2025 Google Creator Summit. Her advice? Don’t write content from your point of view—write it for your audience.

Aligning With Google’s Standards

We now build every piece of content based on Google’s helpful content guidelines. These rules aren’t optional—they’re the foundation of content that ranks.

When we read this call to set your content playbook on fire, we knew it was time to move faster. Google isn’t just evolving—it’s already changed.

Want to Rank in 2025? Start Here.

This isn’t just about SEO. It’s about building trust, proving expertise, and earning your place at the top of search. If your content isn’t doing that, it’s time to rethink your approach.