Today’s Friday SEO tip is short and sweet – a shameless plug for next week’s complimentary Local SEO webinar!

Daniel Burns, our COO, and I are hosting an hour-long session on Wednesday, July 23rd at 10 AM MT, where we’ll share strategies on how to master local search engine optimization. Additionally, I’ll demonstrate how to analyze Google’s recently concluded core update. Check out the video above to learn more and register here: Master Local SEO in 2025

What You’ll Learn in the Webinar

Google Business Profile Optimization: I’ll show you exactly how we rank at the top of the Local Map Pack for our new Fort Collins office. For any local business, showing up in the Google Local Map Pack is critically essential.

Location Page Strategy: Refer to our Fort Collins SEO page, which is prominently featured on our homepage, to learn how to structure location-specific content for optimal visibility.

Digital PR for Local Dominance: Learn how we utilize press releases to achieve #1 rankings for “SEO training Denver” – our press release appears above our website in search results.

Free Tools That Deliver Results: Discover how we leverage About.me (completely free) to rank #5 for competitive terms, often outranking our landing pages.

Google’s Core Update Analysis

Google’s recent core algorithm update has concluded. Here’s how I analyze the impact using Google Search Console:

My Quick Analysis Process:

1. Check Impressions First: Look for massive drops after the update
2. Verify Clicks: Ensure traffic hasn’t completely disappeared
3. Review Average Position: Downward trends aren’t always bad – could mean you’re ranking for more keywords
4. Compare Periods: Use 7-day over 7-day comparisons from last year for context

Our Recent Results:

• 25% more clicks than last year
• Dramatically more impressions
• Now ranking page 2 for “real estate SEO agency” (a new focus area for us)
• The average position is slightly lower because we picked up more keywords

Why Attend This Webinar

Local SEO remains one of the fastest and most effective ways to generate leads and drive business growth. Whether you’re expanding to new locations, like we did with Fort Collins, or want to dominate your current market, this session will provide you with actionable strategies you can implement immediately.

The webinar is completely complimentary and packed with real-world examples from our recent expansion.

Got Questions About Local SEO or Core Updates?

Have an SEO question the BSM team can answer in a future tip? Notice an interesting search trend you want to share? Let me know by responding to this email!