Optimizing Your Site for Maximum Visibility During Crawling | Friday SEO Tip

Have you ever wondered how Google scours the web for those golden nuggets of information? Well, Gary Illyes shared the answer in Google’s insightful video series, “How Search Works.” In a recent episode, he delves into the fascinating world of web crawling and explains Google’s indexing process. Check out my video on the subject to learn more.

I wanted to share Gary’s video on crawling because he breaks down the process in a way that’s easy to digest. From explaining the mysteries of Google Bot to shedding light on the importance of sitemaps, he covers it all. The best part? His video is a mere six minutes long! When you have the time, you can watch it here.

Now, let’s talk takeaways. Once you have a better understanding of crawling and indexing, you’ll likely find yourself itching to peek behind the curtain of your own site. Lucky for you, Google Search Console has your back. Simply navigate to the “Indexing” section, hit up “Pages,” and voilà! You’ll get the lowdown on which pages made it into Google’s coveted database.

Ever stumble upon a page on your site that’s mysteriously MIA from Google’s radar? It happens, and it’s not always problematic. Gary walks us through it, highlighting why certain pages might slip through the cracks—like BSM’s old press release about an event that already occurred. There’s no reason for the search engine giant to waste valuable resources indexing that kind of content.

And let’s not forget about sitemaps. These handy guides make Google Bot’s job a whole lot easier. By submitting your sitemap to Google Search Console, you’re essentially rolling out the red carpet for Google Bot, inviting it to explore every nook and cranny of your site.

So, fellow digital trailblazers, let’s ensure Google Bot knows where to find our content. Dive into Google Search Console, unleash the power of indexing, and watch your website soar to new heights in the search rankings.