Kathleen Hingan
A Data Storyteller Turning Numbers into Client Wins
Kathleen Hingan brings over a decade of SEO and digital marketing expertise to her role as SEO Project Manager at Boulder SEO Marketing. Her specialty sets her apart from typical project managers: she excels at storytelling with data. Where others see spreadsheets and metrics, Kathleen sees narratives that help clients understand exactly how strategies connect to results.
Before joining BSM in February 2024, Kathleen built an impressive track record across the digital marketing landscape. She helped grow one of the largest functional fitness websites in the United States and became a pioneer in podcast SEO, helping hundreds of podcasts generate millions of downloads. That experience gave her a unique perspective on content visibility across emerging platforms.
At Boulder SEO Marketing, Kathleen handles day-to-day client communications while collaborating with the team on task creation, workflow management, and implementation oversight. She monitors metrics continuously to ensure strategies drive positive results.
Kathleen Hingan
Her ability to look into the numbers and paint a picture that clients actually understand makes complex SEO concepts accessible and actionable. Kathleen works daily with BSM Copilot, ChatGPT, Gemini, SE Ranking, Google Search Console, and GA4. AI has transformed her efficiency, speeding up tasks that once consumed hours. Competitive research, site audits, analysis, and making sense of data all happen faster now. She’s contributed to improving BSM’s AI systems by providing feedback on prompts that help fine-tune instructions for better output.
Her philosophy on AI reflects practical wisdom: she treats it as a personal assistant, not a replacement. An “expansion pack” that doubles what she can produce and analyze in shorter timeframes. That efficiency translates directly to client results and target conversions.
Her credentials include Digital Marketer Certification, Google Certifications in Project Management and Analytics, and SE Ranking Certification courses.
Based in Nuvali, Sta. Rosa, Laguna, Philippines, Kathleen balances her professional drive with CrossFit, hiking, and a deep interest in personal finance. Here’s something most people don’t know: she has a green thumb that helped her family develop a fully self-sufficient farm. Shelter, food, water, and electricity. She jokes she could retire there today if her kids wanted the farm life.
Looking ahead, Kathleen is most energized by AI agents that perform tasks efficiently and autonomously. She’s actively developing skills to better blend AI capabilities with her creativity to address consumer and local business needs.
When asked why clients should trust BSM, Kathleen keeps it simple: “Results are in the pudding.”