Quick Local SEO Fixes to Get Your Business Noticed on Google | Friday SEO Tip

A lot of business owners have reached out to us recently, eager to enhance their online visibility and bring more customers to their stores. If you’re one of them, pay attention—this tip could transform your local search results!  

For local businesses, appearing on the first page of search results is essential. Businesses that welcome customers in person must rank highly for location-specific keywords if they want to be found.

In the video above, I explain how we determine whether we can help the business owners who reach out. For example, I usually start by checking tools like SE Ranking to see where they stand for local search terms. It’s a powerful way to identify opportunities for helping them rise in the rankings.

If your local business isn’t appearing high on the search engine results pages (SERPs), the first step is optimizing your Google Business Profile (GBP). We just published our Local SEO Guide for 2025, and it explains how your GBP is one of the most impactful tools to focus on. 

In the video above, I walk through the backend of BSM’s GBP and share a few ways you can optimize your profile:

• Add products and services: Highlight everything you offer to attract searchers interested in your unique offerings.
• Post Q&As and details about your business: Keep your profile fresh and informative to enhance your local presence.
• Identify missed opportunities: Google offers insights that can help you optimize further for better search visibility.

With just a few updates, you can ensure your GBP is set up to capture local search traffic and bring new visitors to your business.

Pro Tip: If you sell products, add them to your GBP before the holiday season. This can make a big difference as shoppers search for local options!