Robotic Process Automation (RPA) Training for Marketers: 3 Steps for Saving Time and Money
- Chris Raulf
- June 6, 2019
Since founding our Denver SEO agency back in 2009, we’ve seen the industry change and evolve quite a bit. However, the need to learn new tools and technologies, and how to put them to work to improve processes, increase lead generation and sales have not changed. Marketers are always looking for ways to get work done more quickly and efficiently since those gains translate into higher profits.
Have you heard of Robotic Process Automation (RPA) yet? It’s a concept that is gaining significant momentum in the world of marketing. Why? There are two main drivers for the growing use of RPA in marketing: the benefits it delivers and how easy it is to get started.
Should You be Looking Into Robotics Process Automation Courses?
The first reason that companies are implementing RPA in marketing is that its uses are virtually unlimited. Any task you can perform on a computer a “software robot” can handle for you.
Need to research multiple websites and retrieve essential data regularly? A “bot” can complete that work in seconds rather than the hours it might take an employee. Are you looking to move data from one place to another (from a spreadsheet to a database, for example)? That task can be automated and completed with 100 percent accuracy every time.
The second reason to use RPA in marketing is that it’s easier to get started than you might think. RPA expert Charlie Weidman of Buddha Logic explained to me in a recent interview just how easy it is for marketers to modify the Buddha Botz that his company creates for them, or even to design their own bots. I invite you to view the below 6-minute video at your convenience:
The RPA consulting and training that Buddha Logic provides includes three main steps:
- Process identification. What are the digital “pain points” you most want to eliminate? Where can RPA help you get work done more efficiently, more accurately, and more cost-effectively? Charlie and his team have extensive expertise and experience in automating business processes to help companies save time and money.
- Software robot development. The Buddha Logic team designs, tests, and implements one or more software robots. As soon as the bots are launched, your company begins enjoying the benefits of a “digital workforce,” which includes freeing your employees to tackle higher-value tasks.
- Knowledge transfer. This part of the process is critical. Charlie and his team want your company to become self-sufficient in maintaining your software robots. This includes learning to develop new ones as your needs change. So, while you can always contact them for assistance, they ensure that you are familiar and comfortable with the robot development platform as the last step in the process.
RPA in Marketing: A Little Time and Effort Delivers Big Ongoing Benefits
Once marketers see how easy it is to get started with RPA robotics training, they understand what a high return they will get on a small investment of time and effort. Moreover, the beauty of learning to design, build, and implement your own software robots is that it’s a skill you can continue to leverage down the road.
We teamed up with Buddha Logic in 2014, and I can only highly recommend them. If you are interested in learning more about RPA in marketing and the services that Buddha Logic provides, don’t hesitate to contact me. I’m happy to give an introduction to Charlie and his team.
