Safeguard Your Site’s Reputation to Protect Your Rankings | Friday SEO Tip

Hello from beautiful Austin! For today’s tip, I want to talk about Google’s policies regarding site reputation abuse. A few days ago, Google’s SearchLiaison confirmed that enforcement kicked off on May 6^th. Check out the video above to learn more.

What is site reputation abuse? Well, if a third party posts irrelevant or low-quality content on your site with little to no oversight, it’s considered site reputation abuse. A common example is an affiliate marketer posting coupon codes or product comparisons on a news platform that has a high domain authority. It’s essentially “piggybacking” on high-ranking pages, and the algorithm is taking notice. Under the new policies, Google will start deindexing the pages on the first-party site that are being abused.

You can learn more about site reputation abuse directly from Google.

What’s the best way to avoid getting deindexed under the new policies?

It all comes down to publishing high-quality content. As long as the content on your site is helpful and relevant, Google will consider your site reputable.

And what constitutes high-quality content? Well—shameless plug alert!—we’re teaching a half-day workshop on just that. The hands-on webinar will be on Thursday, June 20^th, from 11:00 a.m. to 3:00 p.m. EDT.

During the course, we’ll take you through our step-by-step process for creating super high-quality content that gets served by Google on the search engine results pages. We still have a few spaces available, so if you’re interested, register here!