Content Creation and Localization

[Webinar Recording] New(ish) Applications of Artificial Intelligence (AI) in Content Creation and Localization

Love it or hate it, but artificial intelligence (AI) is impacting our lives daily.

Knowingly or unknowingly, most of us already interact with AI daily. We are still in the early stages of AI. Yet, many manual and monotonous tasks now get executed by bots.

Over the next decade, various industries will be impacted severely by advancements in AI. Global content marketing and localization will see dramatic changes as experts predict that the communication industry will be one of the most affected sectors.

Moderators James Lin of Uber, and Chris Raulf, a global digital marketing expert and founder of Boulder SEO Marketing, were joined by Heather Shoemaker of Language I/O, Andrzej Zydroń of XTM International, and Istvan Lengyel, technology consultant for Nimdzi Insights and founder of BeLazy, in this online panel discussion.

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What Is This Online Panel Discussion all About?

The online panel discussion aimed to share thought-provoking insights about AI in content creation and localization that may scare you a bit and excite you at the same time. The following topics were discussed:

Who Should Watch This Recording of This Online Panel Discussion?

This recording of this online event is an excellent fit for anyone interested in learning about the latest developments and use cases in AI, global digital marketing, content creation, and localization.

Meet the Moderators and the Panelists

James Lin, Senior Localization Operation Program Manager at Uber

James has over 18 years of experience in the globalization industry to drive internationalization development and localization operations. He specializes in creating and transforming cross-functional teams that drive products into global markets. James is a seasoned subject matter expert in globalization program management, SDLC Project Life Cycle integration of i18n and L10n development, and localization transformation and integration.

He also enjoys moderating educational industry events and additional information about James may be found by visiting his LinkedIn profile.

Chris Raulf, Global Digital Marketing Expert and Founder of Boulder SEO Marketing

Chris Raulf is the founder of Boulder SEO Marketing, a full-service digital marketing agency, located in beautiful Denver and Boulder, Colorado, and London, UK. Chris and his team assist local, national, and international clients with all of their SEO, pay-per-click, social media, content marketing, and online marketing needs. Chris has over two decades of hands-on experience under his belt and his multilingual background has helped him become a globally recognized international SEO expert.

Heather Shoemaker, CEO of Language I/O

Heather Shoemaker, CEO of Language I/O Heather is CEO of Language I/O, a B2B provider of real-time, conversational translation technology. The company’s current focus is on the multilingual customer support sector and their solution enables English-speaking (or monolingual) customer support agents to talk to their customers in any language, across any e-support channel. The company’s future focus is to expand the use of their technology outside of customer support into the more general B2B, User Generated Content (UGC) translation space.

Prior to co-founding Language I/O, Heather was Sr. Director of Product Management and Globalization for eCollege, which was acquired by Pearson Education during her tenure. While at Pearson/eCollege, Heather and her team built a next-generation, online college education platform, which was launched globally.

Heather holds a Masters of Science from the University of Colorado at Boulder College of Engineering as well as a Bachelor of Arts in Latin American Studies from the University of Washington in Seattle. She has lived in various parts of the United States and Mexico and speaks English and Spanish.

Andrzej Zydroń, CTO at XTM International

Andrzej Zydroń, CTO at XTM InternationalAndrzej Zydroń is CTO at XTM International and technical architect of XTM Cloud. He is one of the leading IT experts on localization and related open standards. Andrzej sits and has sat on many open standard technical committees. He has been responsible for the architecture of the word and character count GMX-V standard, as well as the revolutionary xml:tm. Andrzej is also head of the OASIS OAXAL technical committee.

Istvan Lengyel, Technology Consultant for Nimdzi Insights and Founder of BeLazy

Istvan Lengyel, Technology Consultant for Nimdzi Insights and Founder of BeLazyIstván Lengyel works as a technology consultant for Nimdzi Insights and he is the founder of BeLazy (, the project management automation company that makes continuous localization efficient across the entire supply chain. Previously, he was one of the founders of Kilgray, the makers of memoQ, but also worked as a translator, and at an LSP. He holds several degrees in economics and translation, including a Ph.D. in translation studies. He is passionate about technology being a platform to align interests.

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