SEO Website Design

At most SEO agencies, web design is an afterthought. At BSM, we know an intuitive and seamless user experience goes hand-in-hand with climbing the rankings. That’s why we spend about as much time on the back end of our clients’ sites as on the front.

What is SEO Website Design?

Unless your website was built with SEO in mind, it probably has at least a few foundational issues that are going to keep it from hitting the first position—or even the first page—on Google. Once we devise an SEO strategy for you, though, we can address these aspects promptly. Instead of letting an old design drag down your site, our creative team will incorporate new specs with the end goal of ranking well. Put another way, you’ll get all the benefits of working with a traditional design team with the added advantage of implementing optimized elements from the ground up.

The Old Website Design

Doesn’t incorporate SEO-friendly page structure
Organizes information without an intuitive eye
Doesn’t account for technical SEO issues along the way
Only tests loading speeds by checking on computers
Incorporates few security features to protect users

The New SEO Website Design

Incorporates architecture that follows Google’s best practices
Applies essential elements from competitors’ sites in a better way
Regularly checks for technical issues to ensure a smooth launch
Uses PageSpeed Insights to monitor loading speeds across the site
Prioritizes enhanced security to ensure the best user experience

Here Is an Example…

If you’re overwhelmed at the thought of redesigning your entire site, don’t worry; we can start small with Micro-SEO Strategies(SM). This hyper-focused approach tackles one webpage at a time and allows us to optimize every design aspect on both the front and back ends before moving to the next page. From conceptualizing the initial layout to filling in the wireframe to launching the end product, we’ll approach every step with SEO in mind while remaining true to your vision and brand.

What SEO Website Design Includes

SEO Website Design is the process of creating webpages that have the end goal of ranking well without abandoning aesthetics or usability in the process. Since the user experience impacts the page’s ranking, the look and feel of the page is just as important as the content it contains. Our team is equipped to apply SEO Website Design to both individual pages and entire sites. Whether you want us to start with Micro-SEO Strategies(SM) or rebuild everything from the ground up, we can get it done.

Custom Design

Our team will create a totally unique layout for your site, so it stands out from the crowd.

Clean Code

Optimized page architecture will make your website easier for Google to categorize.

Competitor Research

We’ll see what everyone else in your field is doing and then find a way to do it better.

Ongoing Testing

If Google Search Console identifies any existing or potential issues, we’ll address them.

Digestible Information

The content on every page we design for you will tell a story that’s easy to comprehend.

Optimized Images

No web page is complete without images, which we optimize for speed and accessibility.

The SEO Website Design Process

Determine whether we should rebuild the entire site or start with a single page.

Select the primary and secondary keywords for the pages we’ll be redesigning.

Research top pages to see what works and what doesn’t for the chosen keywords.

Draft a wireframe that accounts for both competitors’ content and branding goals.

Create optimized content that follows the most up-to-date SEO guidelines.

Plug the content into the wireframe and submit to client for review and approval.

Code the finalized page with extremely clean, fast code for maximum optimization.

Implement schema, alt tags, meta titles, descriptions, and other on-page essentials.

Launch the fully redesigned and optimized page and create any redirects as needed.

Devise and implement an internal linking strategy for the updated webpage.

Request reindexing of the updated webpage via Google Search Console.

How We Apply SEO Website Design

Are you good candidate for SEO Website Design?
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