SEO Website Design

At most SEO agencies, web design is an afterthought. At BSM, we know an intuitive and seamless user experience goes hand-in-hand with climbing the rankings. That’s why we spend about as much time on the back end of our clients’ sites as on the front.

What is SEO Website Design?

Unless your website was built with SEO in mind, it probably has at least a few foundational issues that are going to keep it from hitting the first position—or even the first page—on Google. Once we devise an SEO strategy for you, though, we can address these aspects promptly. Instead of letting an old design drag down your site, our creative team will incorporate new specs with the end goal of ranking well. Put another way, you’ll get all the benefits of working with a traditional design team with the added advantage of implementing optimized elements from the ground up.

The Old Website Design
The New SEO Website Design

Here Is an Example…

If you’re overwhelmed at the thought of redesigning your entire site, don’t worry; we can start small with Micro-SEO Strategies(SM). This hyper-focused approach tackles one webpage at a time and allows us to optimize every design aspect on both the front and back ends before moving to the next page. From conceptualizing the initial layout to filling in the wireframe to launching the end product, we’ll approach every step with SEO in mind while remaining true to your vision and brand.
Center Pivot

What SEO Website Design Includes

SEO Website Design is the process of creating webpages that have the end goal of ranking well without abandoning aesthetics or usability in the process. Since the user experience impacts the page’s ranking, the look and feel of the page is just as important as the content it contains. Our team is equipped to apply SEO Website Design to both individual pages and entire sites. Whether you want us to start with Micro-SEO Strategies(SM) or rebuild everything from the ground up, we can get it done.

Custom Design

Our team will create a totally unique layout for your site, so it stands out from the crowd.

Clean Code

Optimized page architecture will make your website easier for Google to categorize.

Competitor Research

We’ll see what everyone else in your field is doing and then find a way to do it better.

Ongoing Testing

If Google Search Console identifies any existing or potential issues, we’ll address them.

Digestible Information

The content on every page we design for you will tell a story that’s easy to comprehend.

Optimized Images

No web page is complete without images, which we optimize for speed and accessibility.

The SEO Website Design Process


Determine whether we should rebuild the entire site or start with a single page.


Select the primary and secondary keywords for the pages we’ll be redesigning.


Research top pages to see what works and what doesn’t for the chosen keywords.


Draft a wireframe that accounts for both competitors’ content and branding goals.


Create optimized content that follows the most up-to-date SEO guidelines.


Plug the content into the wireframe and submit to client for review and approval.


Code the finalized page with extremely clean, fast code for maximum optimization.


Implement schema, alt tags, meta titles, descriptions, and other on-page essentials.


Launch the fully redesigned and optimized page and create any redirects as needed.


Devise and implement an internal linking strategy for the updated webpage.


Request reindexing of the updated webpage via Google Search Console.

How We Apply SEO Website Design

Website Development post its

Micro-SEO Strategies(SM)

A Micro-SEO Strategy(SM) is a hyper-focused tactic for redesigning a single webpage so it can surpass its biggest competitors on the SERPs.

Website Development illustration

Entire Website Creation

Some clients want to start from the ground up, in which case we can build their entire website with SEO strategies in mind from day one.

Are you good candidate for SEO Website Design?

Check Out Our Reviews

Deanna Baranyi
Deanna Baranyi
We have had a great experience working with Boulder SEO Marketing. Chris, Dan, and their team go above and beyond to work with our law firm (Debbie Taussig Law) on our SEO efforts.
Adam Wooten
Adam Wooten
Expert training on international SEO. Chris knows this topic better than anyone.
Aleksandra Seidemann
Aleksandra Seidemann
The online SEO course is packed with knowledge, useful tips and templates, allowing you to get right down to optimizing your web content. Definitely worth it!
Lisa Buffo
Lisa Buffo
Boulder SEO Marketing is awesome! I took their free course and online course and learned what I needed to take my business's SEO strategy to the next level. They are also friendly and prompt in their communications with students.
Dorian Cumberbatch-Quintero
Dorian Cumberbatch-Quintero
Professor Raulf in his brilliant course explains in a very affable style, how to better put into practice, the so frequent oversimplified understanding of Search Engine Optimization. As a student of TcLoc at Strasbourg University, it has been an invaluable opportunity to learn from him.
Jens Nicolaysen
Jens Nicolaysen
Chris was knowledgeable and flexible. We brought him in for a half-day work session to get part of our team up-to-speed around on-page specific SEO considerations. It was great for those who didn't know a ton about SEO and a great opportunity for others with more knowledge to ask more involved questions.
Austin Rosmarin
Austin Rosmarin
Chris was immensely helpful in teaching our company about the importance of SEO marketing and guiding us through new practices that we can implement to grow our company's traffic to new levels.
Samantha Miller
Samantha Miller
I attended the 2 Day Class with very minimal marketing/SEO background and I left with an abundance of knowledge to apply to the company I work for. Chris is extremely professional and makes the classes exceptionally easy to follow, especially for a beginner like myself. It was very hands on, small classes allowed for one-on-one attention. I would highly recommend this training to anyone that is looking to get a grasp/ make a career in the Marketing/SEO industry. He also supplies you with copies of everything that was discussed during the two days so you can go back and review at a later time. I am looking forward to future training classes with Chris!
Rhet Behler
Rhet Behler
Chris is an excellent seo marketing teacher. His two day class sets the foundation for SEO learning. It was refreshing to see Chris manage a wide spectrum of students from the highly technical to the local business owner. His SEO training is well organized and the class was of great value to me. Chris I truly appreciate your willingness to teach others, it's a great quality.
Brian Walter
Brian Walter
This is an excellent course, highly recommend. Chris is great at teaching and will give you a great baseline of white hat SEO (legal SEO). A great benefit to the course is that Chris has created a video series of the course so you can review any part of it at a later date. If you can do all the things and spend the time doing what Chris tells you, your business will see a significant increase in Internet traffic.

We are a Boutique Agency, and we intend to stay that way.

Set up a time to chat directly with our founder.

Chris Raulf Founder Boulder Seo Marketing