SEO Website Design

At most SEO agencies, web design is an afterthought. At BSM, we know an intuitive and seamless user experience goes hand-in-hand with climbing the rankings. That’s why we spend about as much time on the back end of our clients’ sites as on the front.

What is SEO Website Design?

Unless your website was built with SEO in mind, it probably has at least a few foundational issues that are going to keep it from hitting the first position—or even the first page—on Google. Once we devise an SEO strategy for you, though, we can address these aspects promptly. Instead of letting an old design drag down your site, our creative team will incorporate new specs with the end goal of ranking well. Put another way, you’ll get all the benefits of working with a traditional design team with the added advantage of implementing optimized elements from the ground up.

The Old Website Design
The New SEO Website Design

Here Is an Example…

If you’re overwhelmed at the thought of redesigning your entire site, don’t worry; we can start small with Micro-SEO Strategies(SM). This hyper-focused approach tackles one webpage at a time and allows us to optimize every design aspect on both the front and back ends before moving to the next page. From conceptualizing the initial layout to filling in the wireframe to launching the end product, we’ll approach every step with SEO in mind while remaining true to your vision and brand.
Center Pivot

What SEO Website Design Includes

SEO Website Design is the process of creating webpages that have the end goal of ranking well without abandoning aesthetics or usability in the process. Since the user experience impacts the page’s ranking, the look and feel of the page is just as important as the content it contains. Our team is equipped to apply SEO Website Design to both individual pages and entire sites. Whether you want us to start with Micro-SEO Strategies(SM) or rebuild everything from the ground up, we can get it done.

Custom Design

Our team will create a totally unique layout for your site, so it stands out from the crowd.

Clean Code

Optimized page architecture will make your website easier for Google to categorize.

Competitor Research

We’ll see what everyone else in your field is doing and then find a way to do it better.

Ongoing Testing

If Google Search Console identifies any existing or potential issues, we’ll address them.

Digestible Information

The content on every page we design for you will tell a story that’s easy to comprehend.

Optimized Images

No web page is complete without images, which we optimize for speed and accessibility.

The SEO Website Design Process


Determine whether we should rebuild the entire site or start with a single page.


Select the primary and secondary keywords for the pages we’ll be redesigning.


Research top pages to see what works and what doesn’t for the chosen keywords.


Draft a wireframe that accounts for both competitors’ content and branding goals.


Create optimized content that follows the most up-to-date SEO guidelines.


Plug the content into the wireframe and submit to client for review and approval.


Code the finalized page with extremely clean, fast code for maximum optimization.


Implement schema, alt tags, meta titles, descriptions, and other on-page essentials.


Launch the fully redesigned and optimized page and create any redirects as needed.


Devise and implement an internal linking strategy for the updated webpage.


Request reindexing of the updated webpage via Google Search Console.

How We Apply SEO Website Design

Website Development post its

Micro-SEO Strategies(SM)

A Micro-SEO Strategy(SM) is a hyper-focused tactic for redesigning a single webpage so it can surpass its biggest competitors on the SERPs.

Website Development illustration

Entire Website Creation

Some clients want to start from the ground up, in which case we can build their entire website with SEO strategies in mind from day one.

Are you good candidate for SEO Website Design?

Check Out Our Reviews

Steve Tytler
Steve Tytler
If you are in Denver, or anywhere in the country for that matter, I HIGHLY RECOMMEND "BSM" for your SEO needs. Lots of companies send "spam emails" soliciting SEO business and you have to figure their SEO service is just as sleazy. At BSM they know how to do SEO Right! The company owner stays on top of all the lastest updates to Google's ever-changing search ranking rules, so you are always on the cutting edge of SEO performance for your website.
Sylvie Froger
Sylvie Froger
No non-sense, practical SEO advice for small businesses - I am a fan!
Kaelin Tillery
Kaelin Tillery
We are 3 months into working with BSM and so far we are very happy with them. They do a great job of communicating and keeping me in the loop on what they are working on.
Steve Graham
Steve Graham
They offer very helpful free webinars and free consultations, with minimal sales pressure. A lot of businesses say they are educators first, but these folks really mean it. I am sure their paid services are well worth the price. It wasn't an effective option for our particular situation, but I would certainly keep them in mind for future projects.
Miriam Epstein
Miriam Epstein
Excellent workshop explaining how to work with SEO using AI included many helpful and useful resources!
Kenton Epard
Kenton Epard
These guys know their SEO stuff. Super super impressive. You are in good hands if you choose them.
Chris returned my voicemail and was extremely polite, professional, and knowledgeable. He did not try to shove a service, or one size fits all package down my throat, and even offered free resources in lieu of. It says a lot about a company when the owner is still involved in the day-to-day operations. He was very honest about SEO needs for our types of businesses and that it would be most helpful for the one we have not expanded yet. Once we do, BSM will be our first call!
Liz Weaver
Liz Weaver
Just finished up a two-hour SEO class and my mind is blown. The way Google keeps changing makes it at times hard to understand the best tactics to take when writing content. This class made it crystal clear what needs to be done. I can immediately put the knowledge I gained to work for client work. Perfect timing! Thank you for sharing the knowledge - that alone is extremely impressive. Anyone looking for a leg up on their competition or just to have the confidence you are using best SEO practices in today's landscape should take their course.
Frank DeDominicis
Frank DeDominicis
This presentation taught me simple, innovative ways to boost my online presence. Thanks so much!

We are a Boutique Agency, and we intend to stay that way.

Set up a time to chat directly with our founder.

Chris Raulf Founder Boulder Seo Marketing