Today, I’m sharing an incredibly effective platform for webinar promotion that delivers results at a fraction of the cost of Google or Facebook Ads: Eventbrite Ads. Check out the video above.

The Problem: New Pages Don’t Rank Immediately

Earlier this week, Daniel Burns and I hosted our Local SEO webinar. We created a dedicated landing page for registrations, but as any SEO knows, new pages take time to rank.

Using SE Ranking’s analysis, I can see that we’re starting to rank for the right keywords, but we’re not yet on the first page. We’re making progress, but SEO is a time-consuming process.

The Solution: Eventbrite Ads

While waiting for organic rankings to improve, I set up an Eventbrite advertising campaign. Here are the results that shocked me:

Campaign Results:

• Total spend: $240 over 2 months (May 13 – July)
• Clicks generated: 1,400
• Cost per click: 17¢
• Landing page visits: ~4,300
• Webinar signups: 300
• Conversion rate: 7%

Why These Numbers Are Incredible

Unbeatable Cost: At 17¢ per click, you’re paying a fraction of what Google Ads or Facebook Ads charge. Most platforms charge dollars per click, whereas this one costs cents.

High Conversion Rate: A 7% conversion rate is exceptional for any paid advertising platform. This means that people browsing Eventbrite are actively seeking educational content.

Perfect Target Audience: We connected with 300 people interested in local SEO – exactly our ideal prospects. Not everyone will implement comprehensive SEO themselves, so this is a great way to showcase expertise and connect with potential clients.

Why This Works So Well

High-Intent Audience: People browsing Eventbrite are specifically looking for events and educational opportunities.

Cost-Effective Reach: The platform’s advertising costs are significantly lower than those of other PPC platforms.

Educational Marketing: Perfect for businesses that use education-based marketing to attract prospects.

Immediate Results: While SEO builds long-term, Eventbrite Ads deliver immediate registrations.

Our Next Event

We’re hosting Agentic AI for SEO on September 3rd, and I’m absolutely setting up another Eventbrite campaign. The ROI is too good to ignore.

The Bottom Line

I’m not a fan of PPC, but Eventbrite Ads is different. At 17¢ per click with high conversion rates, it’s not just advertising – it’s smart marketing. If you host webinars, educational events, or workshops, this is absolutely a no-brainer investment.

Try SE Ranking for Free

Want to analyze how your pages rank like I showed you? SE Ranking offers a 30-day free trial with no credit card required. It’s our favorite SEO tool for tracking keyword rankings and analyzing page performance.

Have a great weekend!