Two Upcoming Events and an SEO Trick for Multilingual Sites | Friday SEO Tip

Today’s newsletter brings you two exciting announcements about upcoming events I’ll be speaking at (warning: shameless plugs ahead!) and an SEO tip for sites with multilingual content. Check out the video above to learn more.

Speaking Engagements You Won’t Want to Miss

First up, I’m thrilled to announce two upcoming events where I’ll be sharing key insights from our latest projects.

DigiMarCon – Denver, CO – October 22 

I’ll be presenting a case study on how we helped one of our eCommerce clients grow their organic search traffic by 300%. While the method isn’t rocket science, there is a strategy behind it, and I’ll be breaking it down. If you’re in the Denver area and you sell products online, you won’t want to miss this session. Click here to learn more about the conference. (And you can check out the case study here.)

 SEO and Prompt Engineering Workshop – Online – October 24 

Looking to dive deeper into our Micro SEO methodology and the future of AI in search? Join me for an intensive workshop on Thursday, October 24, from 11 AM to 3 PM EDT. You’ll leave with actionable insights and new techniques to apply to your SEO strategies. Click here to register.

International SEO Tip: The Power of the “href” Tag

If your website serves a global audience or contains multilingual content, this tip is for you. Martin Splitt from Google’s Search team recently shared a video on international SEO best practices, and one standout point was the use of the “href” tag.

This little code snippet is critical when optimizing your site for different regions and languages. It helps Google understand which content is intended for which audience—whether it’s for English speakers in Australia or French speakers in Canada. This can make a big difference in improving your visibility in international markets. You can learn more about informing Google of localized versions of your pages here.