What Are Small Business SEO Packages, and How Do I Choose the Best Package for My Company in 2023?
A solid online presence is crucial for small businesses in today’s digital age. In 2023 and beyond, an even more significant portion of consumer behavior will likely occur online, making it even more critical for small businesses to have a robust online presence.
Here are a few reasons why you need to have a solid online presence in 2023:
- Increased visibility: A strong online presence can help increase the visibility of your business, making it easier for potential customers to find you. Optimizing your website for search engines dramatically increases the chances of potential customers finding your business in Google when they search for products or services like yours.
- Improved credibility: A professional-looking website and an active social media presence can help improve the credibility of your business. Customers are more likely to trust a company with a well-designed website and actively engage with its customers online.
- Increased customer engagement: A robust online presence allows you to engage with your customers and build a community around your business. Social media platforms, in particular, will enable you to connect with your customers and address any questions or concerns they may have.
- Increased sales: A powerful online presence can ultimately grow your business’s sales. Making it easier for potential customers to find and learn about your business will drive more traffic to your website. More organic search traffic to your site will likely convert visitors into paying customers.
Investing in your online presence can increase your business’s visibility, credibility, and sales.
Many Small Businesses Are on Tight Marketing Budgets. Is It Better to Invest in Organic Search Engine Optimization or Pay-Per-Click Such as Google Ads?
As a small business owner, you may wonder whether to invest in organic search engine optimization (SEO) or pay-per-click (PPC) advertising, such as Google Ads.
Both SEO and PPC can be effective ways to get more people to visit your website and increase the visibility of your business online. If you’re not sure whether to invest in organic SEO or PPC, consider the following:
- Budget: One of the main differences between SEO and PPC is that SEO is a long-term investment, while PPC is a more short-term solution. With PPC, you’ll need to pay continuously for your ads to keep them running, while with SEO, you can continue to reap the benefits of your optimizations even after you’ve stopped investing in them. If you have a limited budget, PPC may be a more cost-effective option in the short term, while SEO may be a better investment in the long term.
- Target audience: Another factor to consider is your target audience. Suppose you’re targeting a specific demographic group (such as people in a particular geographic location). In that case, PPC may be a better option as you can target your ads to those specific people. However, if you’re targeting a more general audience, organic SEO may be a more effective way to reach them.
- Business goals: It’s also important to consider your business goals when deciding between SEO and PPC. If you’re looking for immediate results and want to drive traffic to your website quickly, PPC may be a better option. However, if you’re looking for a more sustainable solution that can continue to drive traffic to your website over the long term, SEO may be a better investment.
Ultimately, the decision between SEO and PPC will depend on your business needs and goals. It may be worth considering investing in both, as they can complement each other and work together to drive traffic to your website.
Unlike pay-per-click (PPC) advertising methods such as Google Ads, organic SEO involves improving the visibility and credibility of your website through non-paid means.
This article focuses on the benefits of organic SEO for small businesses in 2023.
Does SEO Work for Small Businesses?
Yes, SEO can work for small businesses. SEO is optimizing your website and its content to rank higher in the Google search engine results pages (SERPs) and attract more organic traffic. By improving your search engine rankings, you can increase the visibility of your business and make it easier for potential customers to find you when they search for products or services like yours.
SEO can be a valuable marketing strategy for small businesses. SEO can increase your business’s visibility, credibility, and traffic, leading to increased sales and revenue.
Most of our customers are small businesses, and we usually see tremendous results. Make sure to read a recently published case study entitled How BSM Helped A Barware E-commerce Site Outrank Walmart and Amazon With SE Ranking if you want to see what is possible.
What’s Your SEO Score? Use Our Complimentary SEO Audit Tool to See if Your Website Could Benefit From SEO.
Our complimentary website audit tool provides a quick snapshot of your website in under a minute. The 8-page report includes valuable and actionable information that can help improve your website’s visibility on Google and other search engines. Run the audit and use the report to identify areas for improvement and take steps to optimize your website.
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase:
I would be happy to participate in a no-strings-attached, complimentary screen share online meeting to review the findings of the SEO audit.
What Are Monthly Small Business SEO Packages?
Monthly small business SEO packages are recurring services businesses can subscribe to improve their search engine rankings and drive more organic search traffic to their website. These packages typically include a range of SEO services that are delivered monthly, such as on-page optimization, off-page optimization, keyword research and targeting, and content creation and marketing.
Monthly SEO packages for small businesses are often custom-designed to meet the specific needs of the company and may include a range of services, such as:
- Website audit: A website audit will identify any technical or on-page issues hindering its performance in search results.
- Keyword research: Identifying the keywords and phrases your target audience uses to search for products or services like yours and optimizing your website’s content to target those keywords.
- On-page optimization: Optimizing the content and structure of your website to make it more search engine friendly, including improving title tags, meta descriptions, and headings.
- Off-page optimization: Building backlinks to your website from other reputable websites to improve your search engine rankings and increase your website’s authority.
- Content creation and marketing: Creating high-quality, relevant content for your website and promoting it through various channels, such as social media and email marketing.
Monthly SEO packages for small businesses are a convenient and cost-effective way for companies to improve their online presence and drive more traffic to their website. By subscribing to a monthly SEO package, businesses can receive regular updates and optimizations to their website, helping them stay ahead of their competition in search results.
Here at BSM, we take a unique and hyper-focused approach to SEO for each client. Our Micro-SEO Strategies℠ enable even small businesses to outrank the biggest companies in search results. Before taking on a new client, we offer a no-obligation strategy session to ensure that our approach will yield the desired results. As a boutique agency, we carefully select our clients and strive to provide personalized service.
Micro-SEO Strategies℠ form the foundation of every successful campaign we run. We help our clients outperform their most prominent and visible competitors by identifying low-hanging fruit SEO opportunities. The owners of our agency are involved in every campaign and regularly meet with clients. In addition, every client is assigned a dedicated project manager as their primary point of contact.
Once a website climbs the rankings, we maintain its position by regularly adjusting our strategies every 3 to 6 months to keep up with changing Google search algorithms. We believe in transparent communication and provide daily updates and monthly reports to inform our clients about their progress.
After an initial six months contract, our services are offered on a month-to-month basis. There’s no need to sign a year-long contract. We are confident in the results we deliver and have maintained a strong relationship with our first client, who we acquired 12 years ago.
How Much Should a Small Business Pay For Monthly SEO Services?
The cost of SEO for a small business can vary widely depending on several factors, including:
- The size and complexity of the company,
- the competitiveness of the industry, a
- and the level of services being provided.
Some small businesses can get by with a few hundred dollars per month, while others may need to invest thousands of dollars per month to see results.
There are a few different pricing models that SEO companies use, including:
- Hourly rate: Some companies charge an hourly rate for their SEO services, usually ranging from $50 to $200 per hour.
- Project-based: Other companies may charge a flat fee for a specific project, such as a website audit or keyword research. Depending on the project’s scope, these fees usually range from $1,000 to several thousand dollars.
- Monthly retainer: Many SEO companies offer monthly retainer packages that include a range of services for a set fee. As with most things, you’ll get what you pay for. The cost for a monthly SEO package can range from a few hundred dollars to several thousand dollars per month, depending on the services included.
It’s essential to shop around and get quotes from a few different SEO companies to get a sense of the typical cost for the services you’re interested in. It’s also a good idea to carefully review the services included in the package and ensure they align with your business goals. It’s generally not advisable to choose the cheapest option, as it’s crucial to work with a reputable and experienced company that can deliver results.
At BSM, we offer three tiers of SEO packages that provide access to our entire team of SEO professionals, technical experts, social media specialists, and content writers. Each tier includes the same level of support, the only difference being the level of engagement provided every month:
- For businesses seeking impressive results in a shorter time frame, we recommend the $2,000 plan. This plan typically yields consistent results within six to eight months.
- For companies with more ambitious goals, we offer the $3,000 plan. While no agency can guarantee specific results due to the constantly evolving nature of search algorithms, this package usually yields better rankings and results in less than six months.
- For businesses looking to climb the search engine results pages quickly, we offer a $4,000 plan. This SEO services package includes the highest engagement level, enabling us to develop and implement actionable strategies within three to five months.
What Do Small Business SEO Packages Include?
Small business SEO packages typically include a range of services designed to help improve a small business’s search engine rankings and online visibility. These services may include:
- On-page optimization: The practices of on-page optimization involve optimizing the content and structure of your website to make it more search engine friendly. On-page SEO includes improving the title tags, meta descriptions, and headings on your website, optimizing images and videos, and more.
- Off-page optimization: This involves building backlinks to your website from other reputable websites. Backlinks are still essential in determining your website’s relevance and authority and can help improve your search engine rankings.
- Keyword research and targeting: This involves identifying the keywords and phrases your target audience would type into Google to find products or services like yours and optimizing your website’s content to target those keywords.
- Content creation and marketing: This involves creating high-quality, relevant content for your website and promoting it through various channels, such as social media and email marketing.
- Technical SEO: This involves optimizing the technical aspects of your website, such as the site’s loading speed and mobile-friendliness, to improve its performance in search results.
- Local SEO: Your SEO package may also include services to optimize your website for local search results, such as optimizing your Google Business Profile, directory listings, and more.
For every customer, we create a custom plan. I’d happily discuss your SEO needs in a no-strings-attached phone call or screen share meeting.
Not Ready to Pay for a Monthly Small Business SEO Package? Here Are Some Tips on How to Implement SEO Yourself.
If you want to avoid paying for a small business SEO package, you can still take several steps to implement SEO on your own. While it can be time-consuming and require technical knowledge, small businesses can do their SEO. Here are a few steps you can take to implement SEO on your own:
- Analyze your main competitors: Begin by performing a competitor analysis. It involves researching your competitors’ SEO tactics and strategies to understand their strengths and weaknesses and identify opportunities for improving your SEO efforts.
- Conduct a website audit: Perform a thorough audit of your website to identify any technical or on-page issues hindering its performance in search results. The results of a website audit may reveal problems such as broken links, duplicate content, and slow loading speeds.
- Perform keyword research: Identify the keywords and phrases your target audience uses to search for products or services like yours and optimize your website’s content to target those keywords.
- Optimize your website’s content and structure: Make sure your website’s content is high-quality and relevant to your target audience, and optimize the structure of your website to make it more search engine friendly. You’ll also want to optimize your title tags, meta descriptions, and headings.
- Build backlinks: One of the main factors in determining the relevance and authority of your website is the number and quality of backlinks pointing to it. Try to build backlinks to your website from other reputable websites in your industry.
- Monitor and track your progress: Use tools like Google Analytics to monitor and track your progress over time. Monitoring and tracking your site’s progress in Google will help you understand what’s working and what’s not and allow you to adjust your SEO strategy as needed.
Implementing SEO can be time-consuming and may take several months to see results. However, with consistent effort and a solid strategy, small businesses can do their SEO and improve their search engine rankings.
Take Advantage of Our Complimentary Online SEO Training Course. No Registration Is Required.
An SEO training course can be helpful if a small business is trying to do its own SEO. An SEO training course can provide valuable information and guidance on optimizing your website for search engines and improving your search engine rankings.
Some of the benefits of taking an SEO training course include:
- Learning about the latest SEO best practices: An SEO training course can provide you with up-to-date information on the latest SEO best practices, such as how to optimize your website’s content and structure, how to build backlinks, and how to use social media to drive traffic to your website.
- Understanding the basics of SEO: If you’re new to SEO, an SEO training course can help you understand the basics of SEO and how it works. Understanding the basics of SEO can be especially helpful if you’re unfamiliar with technical terms and concepts.
- Receiving guidance and support: An SEO training course can provide guidance and support as you optimize your website. Many courses include interactive elements, such as live Q&A sessions or discussion forums, where you can ask questions and receive feedback from the instructor and other students.
Overall, an SEO training course can be a helpful resource for small businesses trying to do their own SEO. By taking an SEO training course, you can learn about the latest SEO best practices and receive guidance and support as you work on optimizing your website.
Our half-day online SEO course is designed to help attendees learn how to apply our proven and tested SEO Strategy Framework and deploy Micro-SEO Strategies℠ as part of their overall digital marketing efforts.
By attending this course, you’ll understand how to fully optimize a website and get access to templates and tools to support the process. You’ll also have the opportunity to see firsthand how these strategies have been implemented for some of our customers and complete optional assignments to put your newly acquired knowledge to work immediately.
After attending this course, you’ll be equipped to tackle SEO in-house if you have the time, resources, and knowledge. This course will help you better understand how SEO works and allow you to find the right agency for your needs. The methodology taught in this course has been developed and refined over the past 12+ years, and we’re confident that you’ll find it valuable.
Conclusion and Next Steps
Small businesses must take SEO seriously in 2023 because of its many benefits. SEO can help small businesses increase their online visibility, attract more organic traffic, improve their credibility, and drive more sales and revenue. With the increasing importance of online search in today’s digital world, it’s more important than ever for small businesses to have a robust online presence and to be easily found by potential customers.