Why Your Traffic Will Take a Nosedive Soon—and How to Get It Back! | Friday SEO Tip

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Why Your Traffic Will Take a Nosedive Soon—and How to Get It Back!

Can you believe it’s December already? I know I can’t! It’s certainly been a dramatic year for SEO, but I predict 2024 will see a few seismic shifts that change search as we know it. I’m talking about Google’s Search Generative Experience (SGE), which will probably be rolled out globally by early next year. 

Because of how SGE presents results, web traffic from organic search will drop for virtually everyone. See why by watching the video above.

If you want to learn more about SGE and how it will impact traffic in the coming months, check out this article from Search Engine Land. It presents a great in-depth analysis and even proposes a comprehensive SGE Impact Model.

At BSM, we help clients prepare for Google’s most extensive updates rather than react to them after they’re rolled out. If you want to minimize the negative impact of SGE on your site, too, register for our upcoming webinar. On Wednesday, December 13, 2023, from 10:00 a.m. to noon MST, we’ll be hosting a free online workshop on optimizing your site for SGE. Click here to register!

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