A Boulder SEO Marketing Customer Case Study

At a Glance

Class Composer is innovative student placement software that streamlines the process of building balanced and effective classrooms—a crucial task that can be incredibly time-consuming for educators. It was created by a Boulder-based EdTech company that hopes to revolutionize class list creation for elementary school teachers.

The company reached out to Boulder SEO Marketing because they knew their software wouldn’t reach its full potential without strong online visibility. As a single-product company, they understood the critical importance of ranking high for their target keyword, “class lists.” They recognized the need for an SEO partner who could not only navigate the competitive landscape but also understand the nuances of the education technology niche.


Building a Solid Technical Foundation

Before diving into content creation, we wanted to establish a solid technical foundation for Class Composer’s website. Using SE Ranking’s comprehensive auditing tools, we conducted a thorough analysis to identify and address issues that could hinder search engine visibility. This included:

  • Optimizing Metadata: Crafting compelling title tags and meta descriptions that accurately reflected the content of each page and incorporated the target keyword “class lists.”
  • Technical Fixes: Resolving site health issues, ensuring optimal crawling and indexing by search engines. This created a seamless user experience and demonstrated to Google that Class Composer’s website was well-maintained
Building a Solid Technical Foundation

Creating the Best Piece of Content on the Web

Acknowledging that quality content is the cornerstone of SEO, we worked closely with Class Composer to develop an exceptional resource page targeting the “class lists” keyword. This comprehensive page went beyond basic service descriptions, offering valuable insights and solutions to the core pain points of educators involved in class creation. Called a Micro-SEO Strategy℠, the page was designed to be the best piece of content on the entire internet about elementary class lists.

Key elements of our Micro-SEO Strategy℠ included:

  • In-Depth Expertise: The content showcased Class Composer’s deep understanding of the complexities of equitable student placement.
  • Comprehensive Coverage: We addressed every possible angle related to “class lists,” from software features to the theoretical underpinnings of balanced classrooms.
  • Collaborative Effort: BSM and Class Composer worked iteratively to ensure the content was both factually accurate and aligned with search intent.


The results of this focused SEO campaign speak for themselves. When Class Composer began considering working with an EdTech marketing agency in late 2023, they were virtually invisible for their primary keyword, “class lists.” Fast forward to the present day: a search for “class lists” now places Class Composer in the coveted #2 organic position. Furthermore, the page has started ranking for additional relevant keyword phrases that will boost online visibility even more.

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This achievement is especially impressive considering the short timeframe and Class Composer’s relatively new domain compared to longer-established competitors. Despite a smaller backlink profile, BSM’s strategic approach and content focus helped Class Composer outperform sites with significantly more backlinks, demonstrating the power of well-executed SEO in even a niche market.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps EdTech companies increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been deploying hyper-focused SEO for software companies to help them climb the rankings. Unlike some EdTech marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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