# GEO is the New SEO: How to Adapt Your Strategy for AI\-Powered Search \[AI SEO Webinar\]

> https://boulderseomarketing.com/ai-and-seo-guide-and-best-practices/

# AI SEO & GEO Training: Learn What’s Actually Working in Search Right Now

				Free AI SEO training from the team that ranked number one for “international AI SEO expert” and has been doing this longer than most agencies have existed.

Right now, businesses that understand GEO and AI search optimization are pulling ahead of their competition. Not because they have bigger budgets or bigger teams, but because they figured out the new rules of search faster than everyone else. At Boulder SEO Marketing, we have spent the last several years building and testing the methodology that makes that possible, and these webinars are where we share exactly what we know. Free, practical, and straight from a team that is actively implementing this for clients across industries every single day.

				[Schedule Your Free Strategy Call](/contact/)

		![Collage Team1](https://boulderseomarketing.com/wp-content/uploads/2026/01/collage-team1-1024x863.png "Collage Team1 - Boulder SEO Marketing")

				## We’re Working on Our Next Live Session

				Our next live session is on the way. When it drops, it will be packed with the same actionable strategies that have helped our clients grow organic visibility, show up in AI-generated responses, and stay ahead of competitors still figuring out what GEO even means. Friday SEO Tip subscribers always get the first look.

Want early access when registration opens?

				[Subscribe to Friday SEO Tip](https://boulderseomarketing.com/sign-up-for-the-friday-seo-tip/)

				![AI SEO webinar](https://boulderseomarketing.com/wp-content/uploads/2025/12/January-30th-webinar-300-x-250-px-YouTube-Thumbnail-1024x576.png "AI SEO webinar - Boulder SEO Marketing")

		## Catch the Latest Replay

				If you missed our most recent session, here it is. Chris Raulf and Daniel Burns cover GEO, Agentic AI, and the Micro SEO Strategies℠ methodology that is helping businesses show up in AI-generated responses, Google AI Overviews, and large language models like ChatGPT, Perplexity, and Gemini.

				## What We Actually Cover in These Sessions

				We don’t do slide decks full of buzzwords. Every webinar is built around things we are actively doing for clients right now. Here’s what tends to come up: 

				- How AI Overviews, zero-click search, and the shift from search engine to answer engine are changing organic traffic in real time
- What Generative Engine Optimization (GEO) is, why it’s not a replacement for SEO, and how the two work together
- The 80/20 breakdown: the foundational SEO work that still matters and the 20% GEO layer that gets you into large language models
- How to build E-E-A-T signals that Google and AI agents both trust, and why this is now the most important long-term investment you can make in search
- A walkthrough of the Micro SEO Strategies℠ content methodology, including how we build custom AI agents for clients that produce content ranking within 24 to 48 hours
- What Web MCP is, why Google and Microsoft built it together, and what it means for your website’s discoverability as AI agents start taking actions on behalf of users
- Real case studies, real numbers, no cherry-picking

				If you have been doing SEO for years and feel like something shifted, this is where you get the context for what happened and what to do next. 

		## Who Gets the Most Out of These Webinars

				We do not design these for beginners who have never heard of a meta tag. We design them for people who already have some skin in the game and need to level up:

				- Marketing managers who are responsible for organic performance and need to understand what GEO actually requires in practice
- Business owners who are watching their traffic numbers change and want a clear explanation of why, not just reassurance that it will be fine
- SEO professionals who want to see how an agency that lives and breathes this stuff is approaching AI search day to day
- Content teams who need a repeatable system for producing AI-optimized content without burning out or sacrificing quality
- Anyone who has been Googling “how to rank in ChatGPT” and keeps getting the same five recycled tips from people who are not actually doing the work

				If you have been in digital marketing long enough to know that most free webinars waste your time, this one is designed to be the exception.

		![AI SEO and GEO for Crisis Management](https://boulderseomarketing.com/wp-content/uploads/2026/04/AI-SEO-and-GEO-for-Crisis-Management-.png "AI SEO and GEO for Crisis Management - Boulder SEO Marketing")

		## The People Teaching This

		![Chris Raulf Founder](https://boulderseomarketing.com/wp-content/uploads/2023/09/Chris-Raulf-Founder.jpg "Chris Raulf Founder - Boulder SEO Marketing")

		## Chris Raulf

				Founder & CEO, Boulder SEO Marketing

				Chris has been doing SEO since before Google was called Google. As an internationally recognized AI and SEO expert, he’s helped businesses across North America, Europe, and Asia achieve top search rankings. He’s the creator of the Micro SEO Strategies℠ methodology, a Brand Ambassador for SE Ranking, and teaches SEO at the University of Strasbourg. Chris speaks at conferences worldwide, including upcoming sessions in Berlin for the GALA Conference. When he’s not optimizing websites, he’s probably on a mountain somewhere. Search “international AI and SEO expert” and see who comes up first.

				[View Profile](https://boulderseomarketing.com/our-team/chris-raulf/)

		![Daniel Burns Bsm](https://boulderseomarketing.com/wp-content/uploads/2023/09/Daniel-Burns-BSM-683x1024.webp "Daniel Burns Bsm - Boulder SEO Marketing")

		## Daniel Burns

				COO, Boulder SEO Marketing

				Daniel brings over 20 years of experience managing strategic direction and development for digital businesses. He grew up in Brazil, graduated from the University of Miami, and has sailed across the Atlantic and biked across Europe. These experiences give him the perspective to turn complex SEO challenges into practical, revenue-driving strategies. Daniel oversees BSM’s operations and ensures every client engagement delivers measurable results.

				[View Profile](https://boulderseomarketing.com/our-team/daniel-burns/)

				![Chris Raulf](https://boulderseomarketing.com/wp-content/uploads/2023/09/Untitled-12-5-200x200.jpg "Chris Raulf")

				![Greg Noonan](https://boulderseomarketing.com/wp-content/uploads/2023/09/Greg-Noonan-200x200.jpg "Greg Noonan")

				![Harold De Guzman](https://boulderseomarketing.com/wp-content/uploads/2023/09/Untitled-design-19-140x140.png "Harold De Guzman")

				![Untitled Design 8](https://boulderseomarketing.com/wp-content/uploads/2023/09/Untitled-design-8-200x200.jpg "Untitled Design 8")

				![Untitled 13 1](https://boulderseomarketing.com/wp-content/uploads/2023/09/Untitled-13-1-1-200x200.jpg "Untitled 13 1")

				![Daniel Burns](https://boulderseomarketing.com/wp-content/uploads/2023/09/Untitled-11-6-200x200.jpg "Daniel Burns - Boulder SEO Marketing")

				![Barb Senkala](https://boulderseomarketing.com/wp-content/uploads/2023/09/Barb-Senkala-200x200.jpg "Barb Senkala")

				## Get Notified When the Next One Goes Live

				We run these a few times a year. There is no waiting list, no VIP tier, no early bird pricing because everything is free. The only advantage is being on the Friday SEO Tip list so you hear about it before we fill up.

		[Subscribe to Our Weekly Friday SEO Tip](https://boulderseomarketing.com/sign-up-for-the-friday-seo-tip/)

				[Subscribe to Chris’s AI SEO Newsletter](https://www.linkedin.com/newsletters/ai-and-seo-6879929063943802880/)

				## Questions We Hear a Lot

				When is the next live AI SEO webinar?

                        We are working on it. We do not announce dates until we are ready to deliver something worth your time. Subscribe to Friday SEO Tip and you will find out the moment we lock something in.

                                    Do I have to pay to watch the recordings?

                        No. Never. The recordings live here and on our YouTube channel and they are free to anyone who wants to learn. We are educators. That is not going to change.

                                    I am pretty new to SEO. Will this be over my head?

                        The webinars move at a professional pace, so if terms like E-E-A-T, AI Overviews, or structured data are completely new to you, a quick bit of background reading beforehand will help you get more out of it. That said, Chris is known for explaining complex things in plain language, so do not let that stop you from watching.

                                    I have been doing SEO for years. Is this still worth my time?

                        Yes. We share things in these sessions that most agencies keep internal. The custom AI agent workflow, the Web MCP implementation approach, how we are getting clients cited in ChatGPT and Perplexity, these are not things you will find covered this specifically anywhere else.

                                    How long are the recordings?

                        Around 60 minutes including Q&A. We cover a lot but we do not pad them out. Watch at 1.5x if you need to.

                                    What if I want more than a webinar?

                        Reach out. Boulder SEO Marketing is a boutique agency, which means when you work with us you are working directly with Chris, Daniel, and our senior team. If you are watching this and thinking you need someone to actually implement this for your business, that is exactly the conversation we want to have.

                                    Can I send in questions for future sessions?

                        Yes. Use the contact form on our site or reply to any of our emails. We read all of it. If we hear the same question often enough it tends to show up in the next webinar.