Defined as the process of buying and selling products or services exclusively through electronic channels, the growth in ecommerce (aka e-commerce) transactions continues to skyrocket. The U.S. Census Bureau has been collecting data on ecommerce retail sales since 1998. In fact, the agency states that ecommerce sales have been growing nine times faster than traditional…
Whether you own a small- or medium-sized business, generating leads and converting them into buying customers through the use of digital marketing is imperative in order to grow your business. Essentially, the ultimate goal of digital marketing is to drive traffic to your website, where consumers can contact you and make a purchase. Over the…
To be a successful marketer today, you need to understand how search engine optimization (SEO) works in getting your company to show up in the search results of your customers’ search engine activity. The first step in creating a successful SEO strategy is to understand what keywords your customers are using to look for your product…
Search engine optimization (SEO) packages and services come in all form and shapes. Some are cheap, some seem affordable, and some appear to be out-right expensive. If you’re not sure how much you should spend, what services you need, and what you should expect for your money, I hope that I’ll be able to answer some…
The yellow pages have long been replaced by search engines and as competition for top online searches increases, we need to find new ways to get our name ahead of our competitors. More than ever, businesses rely on the internet to gain more customers and this trend will only increase with traditional media seeing major…
Do you have a social media strategy in place for your business? It can be imperative to reach new customers and to grow your sales. If you’ve done your customer research and discovered that Facebook is one of the primary social media channels that your potential customers use, Facebook ads may be a great option for…
Webinar: Social Media Marketing Success: Add $33k+ to Your Bottom Line Presenters: Held on Wednesday, April 18, 2018, this webinar was presented by Rachel Dankof, Social Media Manager at SocialSEO and Chris Raulf, founder of Boulder SEO Marketing Click here to view the webinar slides in PDF format. Take Your Digital Marketing to the Next Level….
There’s no doubt about it – video is the way to engage people. Did you know that 79% of all consumer-driven traffic is via video content? We have five kids in our household and in just observing them, videos are their go-to source for information for everything from movie clips to makeup tips. And Google…
In a recently released report, independent research company Common Sense Advisory notes that half of the world’s population is now online and that the global digital economic opportunity has reached US$58.9 Trillion. Their research also finds that 75% of Internet users would decide to purchase a product only if the description is in their native…
Are you looking to expand your products or services outside of your home market? Long gone are the days of doing business strictly on a domestic level. In July of 2017, EMarketer.com predicted that worldwide retail e-commerce sales will reach $2.290 trillion by the end of the year. By 2021, sales are predicted to hit…