Meet the Ultimate Website Audit (and SEO) Tool [An Expert Interview]
Bogdan Babyak, Chief Marketing Officer at SE Ranking, explains how his updated site audit tool can support your SEO strategy.
Has your website been lacking the kind of traffic it needs to succeed? Are you getting frustrated with your low number of visitors—and, consequently, your even lower conversion rate—despite implementing search engine optimization strategies? If so, I highly recommend watching my 16-minute interview with Bogdan Babyak, Chief Marketing Officer at SE Ranking.
I founded Boulder SEO Marketing in 2009 as a local agency specializing in search engine optimization (SEO). In the years since we’ve expanded our offerings to keep up with the ever-evolving digital landscape. Today, we’re a full-service online marketing agency that caters to clients around the globe. Along the way, I’ve been fortunate enough to meet people like Bogdan Babyak.
Bogdan oversees the innovative marketing tools that SE Ranking provides agencies and individuals who want to attract more visitors across a host of platforms. An SEO specialist, he began his career in pay-per-click advertising more than eight years ago.
For the past five years, Bogdan has been focusing on streamlining ingenious but still user-friendly tech products that facilitate every aspect of digital marketing. SE Ranking’s latest tool, a page-by-page site-auditor, lets users know just how accessible—or inaccessible—their websites are.
Bogdan and I recently caught up on Zoom. I wanted to ask him some questions about this tool, which my team uses every day to serve our clients better. Specifically, I wanted to know who can benefit from using SE Ranking’s tools and how the tech company has led the field in scalable SEO solutions.
You can read a recap of our conversation below. Still, I hope you’ll find the time to view the 20-minute recording of my interview with Bogdan:
Let’s start with a brief overview of SE Ranking’s tools. How can they bolster web presence?
Bogdan shared a brief description of some of the tools—there are now more than 30!—that SE Ranking offers on their cloud-based platform. Divided into six modules, all incredibly intuitive, these tools allow users to automate virtually every possible SEO task.
That means once you input the necessary data, the algorithms will take over, and you can go back to serving your clients or running your business. Whether you want to know where a website currently ranks or which keywords you should be targeting to achieve a higher conversion rate, SE Ranking has a tool for the job. They also offer backlink monitoring, competitor analysis, and comprehensive SEO audits.
BTW – feel free to reach out if you’d like our site audit team to run your website through SE Ranking’s site audit tool or complete the below form. Within less than a minute, you’ll receive a custom report in your inbox.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase:
As for increasing web traffic, you can use the reports these tools generate to tweak your digital marketing strategy, so you’re maximizing outreach. By adjusting your web pages on the back end, you can improve their ranking on the front end.
Eventually, when someone searches for the words or phrases you’re targeting, your site will appear higher in the results, thereby garnering more clicks and—ultimately—more sales. This is the basic idea of SEO, which you can learn more about by watching the SEO webinar we hosted earlier this summer.
Who should be using SE Ranking’s tools?
Bogdan explained how SE Ranking’s modules were not designed for a specific audience. Rather, they offer a holistic system that can yield all kinds of SEO-related data. As such, virtually everyone can benefit from taking advantage of these tools in one way or another.
Once you’ve enabled their algorithms, you get to choose how to portion, sort, and share the data so you can gain the insights you’re after and subsequently devise more effective marketing strategies. Individual entrepreneurs are surprised by how decipherable the data is. Marketing agencies enjoy the accuracy of each report. Enterprises that deal with tons of metrics appreciate speed and scalability. And all users, regardless of their expertise or scope of operations, have support from SE Ranking every step of the way.
You recently improved the website audit tool. What can you tell us about those updates?
Because SE Ranking’s website audit tool is arguably one of the most essential capabilities they offer, Bogdan took a deep dive into the latest updates, all of which aimed to produce a more straightforward, more user-friendly interface. His team is ultimately trying to toe the line between measuring metrics that are too superficial to provide value and those too complex to interpret in any meaningful way concerning the big picture.
SE Ranking now features an entirely remastered dashboard. The improved auditing tool now trolls all web pages—including those inaccessible on the front end—to scrutinize 130 parameters, including every technical metric relevant to the site’s SEO performance.
Once you implement a marketing strategy, running periodic audits will allow you to track your progress and help identify areas that need a little more attention. You can then turn to the team at SE Ranking for professional tips and practical solutions, which Boulder SEO Marketing can help you apply.
Are there any other updates coming down the pipeline?
Bogdan admitted that collecting data is easy; it’s interpreting the figures and then determining how to use them that poses a challenge. As such, his latest mission is ensuring the tools he provides yield more answers than questions.
SE Ranking is working on improving the module for the home page audit, allowing users to optimize the face of their website better and rank higher for their desired keywords across the board. His team is also developing a module that will make life easier for local SEO strategies. So brick-and-mortar businesses can better promote their products and services within their respective communities.
How does SE Ranking differentiate itself from the other agencies that offer similar tools?
SE Ranking is committed to making SEO accessible for those who aren’t experienced with digital marketing in general. They decided early on to limit their scope of capabilities to SEO alone. Focusing all their time and energy on that subset of digital marketing has allowed them to become leaders in the field.
Bogdan stated their mission is to offer the most reliable, accurate, and scalable set of tools you can find for all your SEO needs. They do this by creating algorithms that distill even the most complex data. Users can then devise actionable steps to manipulate their metrics. It’s also worth noting that SE Ranking is not just a platform but a team of seasoned experts who are there to guide users every step of the way.
By harnessing the power of SE Ranking’s tools and then incorporating Boulder SEO Marketing’s expertise, you can create websites that attract more traffic than ever. When two companies as innovative as ours join forces, there’s no limit to the results our clients can achieve. Save your time and resources for the creative aspects of your business endeavors, and let us tackle the more nitty-gritty side of online marketing. Ready to get to know the tool a bit better? Sign up for the 14-day free SE Ranking trial.
Don’t Want to Mess Around With Tools?
My team and I are proud to assist local, national, and international companies with all of their digital marketing needs. If you’re looking to boost sales through organic SEO, pay-per-click campaigns, social media engagement, content marketing, and web design, we’re here to help.