Robotic Process Automation (RPA) in Marketing: 3 Reasons It’s an Affordable Addition to Your Toolkit
Robotic process automation (RPA) is the use of small software “robots” (programs, really) to handle digital tasks currently being performed by your employees. There are RPA use cases at companies of all types and sizes. They use robots to get work done more quickly and accurately, and as a result, to drive up profits.
For people in our industry, RPA can be thought of as SEO automation software. “Bots” can perform a wide range of tasks (online research, data manipulation, etc.) that help companies optimize their web content and climb higher in the search rankings.
Why Robotic Process Automation is Cost-Effective for Marketers
I learned from RPA expert Charlie Weidman of Buddha Logic that the good news is that it’s easy to get started in RPA. Here are three reasons that any company can take advantage of RPA in marketing and other departments as well:
- Getting initial insights on how to use RPA is free. Buddha Logic provides a complimentary 60-minute exploratory call to help companies understand their challenges and their robotic process automation opportunities.
- You can start with just one robot. Unlike some technology initiatives, an RPA project doesn’t have to be time-consuming or complex. You can build one simple robot and just enjoy the time and money you save on automated tasks. Or if you choose to, you can go on to create a large digital workforce.
- You don’t need programming skills to build or maintain software robots. With a little bit of guidance, anyone can learn to design, test and implement software robots. It’s especially easy to build a bot by cloning one that is already working and modifying its functionality to meet a different need.
So, is it difficult or costly to capitalize on RPA in marketing? Not at all! In fact, it’s quite the opposite.
RPA in Marketing: Ready to Take Your First Step?
Whether you are ready to dive into creating robots or are simply intrigued by the idea at this point, learning more about RPA is a great first step. As a marketing expert who is now recognizing the power of software robots, I can tell you that a conversation with someone on Charlie’s team is well worth the time. I’ve been working with Buddha Logic for quite some time now and invite you to contact me if you’d like an introduction to Buddha Logic.