Love it or hate it, but as a technical communicator, you are most likely involved in your company’s overall search engine optimization (SEO) efforts. After all, you’re creating content that’s supposed to reach its target audience so that it can serve a certain purpose for the end user. The content that you’re writing may be educational, for instruction purposes, or it may even be designed to support your company’s sales and marketing efforts on a global scale and in multiple languages.
SEO is one of the most important digital marketing disciplines for getting the right person to find and engage with the appropriate piece of content through online search. Yet, many technical communicators are not properly trained in SEO. Even worse, the technical communication department is often treated as a silo within the company and frequently, there’s little communication between the technical writers, the marketing team and the website development team.
What: Search Engine Optimization (SEO) in Technical Communication
When: Wednesday, February 20, 2019, from 6:00 PM – 8:00 PM MST
Where: Office Evolution Boulder Training Center
357 S. McCaslin Blvd, Suite 200, Louisville, CO 80027
Level: Everyone is welcome to attend
Cost: $10. Free for members of the Society of Technical Communication (STC). The STC will provide a meal and refreshment.
Host: This event is hosted by the Rocky Mountain Chapter of the Society of Technical Communication.
Presenter: Chris Raulf, digital marketing expert and founder of Boulder SEO Marketing
In this hour-long presentation, Chris Raulf, a global digital marketing expert, shares best practices on how technical communicators can bridge the gap and actively support their company’s SEO and digital marketing efforts. Chris will cover a variety of topics, including:
- An introduction to the five pillars of search engine optimization (SEO)
- Why any company needs to invest in SEO and how it relates to technical communication
- SEO best practices every technical communicator needs to know
- SEO and content development strategies and best practices every technical communicator needs to know
- An introduction to global and multilingual keyword research and the keyword transcreation process
There will be time for questions & answers and to network with Chris before and after the presentation.
About the Presenter
Chris Raulf is the founder of Boulder SEO Marketing, a top-rated Denver, Boulder, and London based digital marketing and SEO agency, and Chris Raulf Global SEO Consulting. Chris is an international keynote speaker and he and his team assist local, national and international customers with all of their online marketing needs. His global background makes him one of the few professionals in the industry who truly live and breathe multilingual search engine optimization on a daily basis.