Search Engine Optimization (SEO) Packages: Everything You Need to Know

SEO marketing packages and services come in all shapes and sizes. Some SEO packages are cheap, some seem affordable, and some appear to be out-right expensive.
We know it can be hard to determine what type of SEO package is right for you. Given the variety of options, we’ve written this article to answer some of the questions that you may have. We hope it’ll help you pick the services or package that’s right for you.

First Things First: How Do SEO Packages Work?

There are roughly 250 main ranking factors in Google’s algorithm. The search giant’s algorithm is a software script that matches web pages or any other digital assets indexed in Google’s database, such as social media posts or LinkedIn company pages, against a keyword search. The better all of these ranking signals are addressed, the more likely it is that your website or individual web pages will rank high in the search engine results pages (SERPS). As a result, potential customers can find you online.

It takes time, resources, and knowledge to address all, or most, of these ranking signals and getting a website to rank high in Google search for a set of target SEO keywords. You should know that SEO is an ongoing process that simply takes time. We always tell our clients that it takes 2-4 months to start seeing any results. It takes a bit of time because many things need to happen, and Google needs time to process the changes and see consistent behavior. There’s no magic switch.

As you can see from the graphic below, we started to work with this particular eCommerce SEO customer in January of 2019. It took us a few months to get the Google organic search traffic going back in the right direction:

eCommerce SEO Package Success Story

In our initial conversation with this customer, we found out that they hired a “cheap SEO agency” outside of the USA. For nearly eight months, they paid the agency around $500 per month. Sadly, they did not see the results they were hoping for.

While no agency can guarantee results (after all, nobody besides Google exactly knows the algorithm), it soon was clear to us that this agency way overcharged this customer. Even worse, after doing a thorough analysis, we discovered that the other agency deployed strategies that were against Google Webmaster Guidelines. As such, the website got penalized by Google, and the site started to lose a significant amount of organic (aka natural) search traffic.

As you can imagine, they were a bit hesitant to invest money with an agency again. The customer had burned through most of the marketing budget already for the year, so they were looking for affordable search engine optimization services for the time being that could help rectify the situation.

While we do not offer off-the-shelf eCommerce SEO packages, we presented them with three options to choose from. No matter which package they’d go with, we were very confident that we could help their website boost visibility in Google and other search engines.

As you can see from the Google search traffic graphic above, it took a bit of time, but our efforts paid off for them. Organic search traffic increased by nearly 400% from when we started to work with them, and their business is back on track.

How Much Do Monthly Search Engine Optimization Packages Cost?

By signing up for a monthly SEO package, you hire a pool of experts for a certain number of hours per month.

While hourly rates can vary greatly, many agencies in the US charge between $85–$150 per hour for their services. Essentially, the more you pay for your package, the more service hours you can expect.

How much should you expect to pay for a monthly package:

  • Our small business SEO packages start at $1000 per month
  • Larger companies will often spend between $2000-5000 per month
  • On average, our customers spend around $2500 per month with us, and we frequently end up working with customers for at least 9-12 months

When a business signs up for one of our customized search engine optimization packages, we then assign a dedicated account manager who oversees the process and strategy development, provides the client with bi-weekly or monthly reports, participates in customer meetings, and more.

The team also consists of content marketing experts, social media specialists, and technical experts. Assembling and assigning a dedicated team of subject matter expert digital marketers to a project ensures that clients receive the biggest return-of-investment (ROI) for every dollar spent.

If you are thinking about hiring an off-shore agency that offers cheap SEO packages, think twice. Many of these service providers hire staff with little or no experience. We frequently see that these agencies will do whatever it takes to get some quick wins for their clients. Many of them will even deploy what’s known as black hat SEO strategies. Google is getting smarter and smarter, and implementing these strategies often result in websites getting delisted from Google’s database.

Our staff members have years of industry experience, and our agency will only deploy Google-approved strategies. We’re known to offer affordable SEO packages at a fair price, and many of our customers will stay with us for years to come because they see a solid ROI.

As you can see from the example below, we started to work with this client in November of 2018. Over twelve months, we were able to increase organic search traffic from Google by 23% (compared to the previous twelve months). The clients saw a massive increase in lead generation and sales from new customers:

SEO Packages to Boost Google Traffic

So before you sign up for an SEO package, here are some questions you should ask the agency:

  • Before you start working, will you perform a site audit and provide me with the results and an action plan?
  • Can I rely on you for technical advice such as website development and updates?
  • Do you offer high-quality content development?
  • Will you perform keyword research and provide us with a monthly report?
  • Do you offer digital marketing courses and training?
  • What’s your expertise in our specific market and geographic region?
  • There are a lot more questions to ask, and I recommend that you read Google’s advice on how to hire a service provider.

The Million Dollar Question: Should I Go With Cheap or Affordable Search Engine Optimization Services?

Well, it depends on your goals and how soon you’d like to see results. Mostly, you get for what you pay.

If you are “investing” in a cheap SEO package, you’ll probably end up with an inexperienced freelancer or agency.

Google updates its algorithm 500+ times a year, so this stuff changes ALL the time. As with most everything else, it merely takes time to become an SEO expert. Think about it this way, if someone needs open-heart surgery, will they go with the cheapest surgeon or one with experience and a proven reputation?

As mentioned earlier, many of these “cheap” service providers will apply “black hat” SEO strategies such as adding hidden text or links to pages, apply keyword stuffing, implementing sneaky redirects, and so on. While some of these strategies may work in the short-term, Google will detect these strategies and most-likely impose a penalty on the site. A reputable agency will always stay up to date on the algorithm updates and adhere to Google’s Webmaster Guidelines.

What Services Can I Expect as Part of an SEO Package?

Depending on the client’s goals and agreed upon monthly budget, we’ll implement a digital marketing strategy that addresses many, or most, of the roughly 250 main ranking factors in Google’s algorithm. Most of these rankings signal can be categorized and placed onto one of these five pillars:

1. Auditing and addressing technical health issues of the website

2. Auditing and improving the functionality and user experience of the website

3. Implement on-page SEO and content marketing best practices

4. Implement off-page SEO best practices

5. Implementing a meaningful social media marketing and influencer marketing strategy

SEO, social media marketing, and content marketing are intimately interconnected, and we usually recommend tackling all of these disciplines. This full-circle approach not only focuses on SEO but also supports a client’s social media presence and overall online engagement with their current and prospective customers.

Let’s take a closer look at these five pillars and some of the most critical tasks within them.

Technical Website Audit

Doing a technical website audit is like looking under the hood of a car to determine what’s wrong with it. By auditing and addressing technical SEO issues with your website, we can dramatically improve the visibility of a website in Google search.

Our audits include but are not limited to:

  • Page Speed Analysis
  • URL Analysis
  • Images Analysis
  • Page Code Analysis
  • Social Media Analysis
  • Mobile-Friendliness Analysis
  • Page Link Analysis
  • Root Domain Link Analysis
  • Domain Analysis, including:
    • Domain length, age, and expiration
    • Preferred domain settings
    • IP redirects to your URL
    • HTTPS (SSL) check
    • robots.txt file check

Our complimentary website tool will run an initial, basic, technical website audit. It’ll provide you with a 10-page report that includes valuable and actionable information to help improve the visibility of your website on Google.


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Website Functionality and User Experience Audit

Getting more search traffic to a website is one thing, but getting site visitors to take a specific action such as making a purchase, submitting a form, or downloading a white paper is another thing. By using tools and technologies such as heatmapping, we’ll be able to make recommendations on how to make the website more conversion-friendly.

On-Page SEO and Content Marketing Best Practices

SEO Keyword Research

Keyword research is one of the most critical tasks in implementing a successful online marketing campaign. Keywords are words that your target audience uses to find your site and your products/services. If you have keywords already, we’ll review those. We’ll also identify new keywords and determine the most applicable keywords for your site.

Once we’ve identified and agreed on your target keywords, we’ll implement them on your site and throughout our internet marketing optimization efforts. I invite you to read this SEO keyword research guide for additional information on keywords.

Website Content Optimization

Content is king. The content of your website is essential for search engines as they consider your website’s relevance and importance based on both meta tags and content concerning the crucial keywords. Based on the agreed-upon keyword list, we’ll help update and edit existing website content.

Meta and Alt Tags Optimization

Meta tags are an essential part of the code of your web pages. They include a concise summary of the web page content and contain relevant keywords. The most important meta tags are the title, description, keywords, and image/alt tags. Based on the agreed-upon keyword list, we can help you update/optimize your website’s title, description, and keyword meta tags as well as other alt tags.

Internal Hyperlinking Optimization

Internal hyperlinks are essential for search engines to discover and crawl other pages on your website. They help users navigate your website, and they’re crucial in spreading link equity across your site. We’ll help you implement hyperlinks and optimize the hyperlinks with relevant target keywords, which are also known as anchor text.

Off-Page SEO Best Practices

High-quality and Relevant Backlinks

Backlinks, which are also known as inbound links, are links from other websites linking back to your site. The number, quality, and relevancy of backlinks is an indication of the popularity or importance of a website. A strong backlink-profile is still one of the most important ranking signals in Google’s algorithm.

Optimized Business Listings

Creating optimized listings of your business on the major search engines and other high-profile sites, including industry-specific websites, is a highly effective SEO strategy, which will lead to higher rankings in search engines for your target keywords.

Directory Listing

Adding your business information to relevant online directories will give you valuable backlinks to your website. Getting a link back to your site from a reputable online directory tells search engines that your site is essential and ultimately supports your site to rank higher in general.

Optimized Press Releases

Publishing press releases regularly is one of the most effective ways to update a website with fresh content. Optimized press releases not only send traffic to your website, but journalists and bloggers can also pick them up and publish them in industry publications. It’s a very effective way to optimize content for SEO. Boulder SEO Marketing will assist with drafting, optimizing, and distributing press releases.

LinkedIn and About.me Optimization

Google pays specific attention to sites such as LinkedIn and About.me. Creating LinkedIn Company Pages, LinkedIn Showcase Pages, and static About.me pages is a highly effective SEO strategy that can increase referral traffic to your site immediately.

Search Engine Marketing

Especially for new websites, search Engine Marketing (SEM) or Pay-Per-Click (PPC) campaigns can be a highly effective way to increase traffic to a site right away. Several PPC options may be a good fit for a business, such as Google Ads, promoted tweets, and LinkedIn ads.

Search engine marketing doesn’t have a direct influence on how well a site performs in Google’s organic search results. However, getting paid visitors to a website and keeping them on the website for some time can improve the reputation of a website and signal to Google that it should rank better in organic search.

Social Media Marketing and Influencer Marketing Strategy

Social Media Marketing

Social Media Marketing is an easy and effective way to connect and stay in touch with your target audiences. A winning social media marketing strategy needs to be built around specific buyer-persons and focuses on posting relevant content to social networks such as Facebook, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, and Instagram.

Influencer Marketing Services

People are turning more towards industry thought-leader reviews and recommendations on social media outlets when they evaluate and purchase products. Our influencer marketing services allow you to tap into industry thought leaders’ social media networks and generate new leads.

Conclusion

As competition for top online searches increases, signing up for affordable search engine optimization services that best fit your needs and budget is an excellent way for your website to show up in Google before your competitors.

If you’re interested in learning more about our services and if you’re looking to get more leads and, ultimately, sales from your website, please don’t hesitate to reach out today.

We’re happy to answer any questions you may have, and we look forward to discussing an SEO marketing package that makes the most sense for your business.

About the Author

SEO Training Expert Chris RaulfHi there- My name is Chris Raulf and I’m the founder of Boulder SEO Marketing, a boutique full-service digital marketing agency with offices in beautiful Denver and Boulder, Colorado, and London, UK.

My team and I assist local, national, and international clients with all of their online marketing. I have over two decades of hands-on experience under my belt and my international background has helped me become a globally recognized multilingual SEO expert. Feel free to reach out and connect with me on LinkedIn.

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