When we got Crew Supply the top slot, it was definitely worth celebrating!
Crew Supply specializes in innovative and easy-to-clean barware that’s built to last. When mixologists and baristas get fed up with unreliable tools that break after a single shift, they turn to Crew Supply—if they can find them. Because Crew Supply is competing with major online marketplaces like Walmart and Amazon, they need to appear as high as possible in search results to gain new customers. As for keeping them, once bartenders use Crew Supply’s tools, they never look back.
With Crew Supply’s goals in mind, we started with SE Ranking’s Competitive Research tools to identify the best page for our hyper-focused approach. These tools allowed us to determine target keywords based on search volume and position. Keywords with high search volume and high intent are “low-hanging fruit,” which essentially means they’re ripe for the plucking. After viewing a detailed report of organic keywords and considering the client’s target audience, we chose to focus on “pour spouts.”
The updated blog post, now titled The Ultimate Guide to Pour Spouts, started climbing the rankings almost immediately, and Crew Supply saw a steady increase in traffic. What’s more, the page reached the first slot on the SERP for “pour spouts” within a matter of months, deeming the hyper-focused strategy a huge success!
When Crew Supply initially shared its goals with us, the company had never dreamed of surpassing the likes of Amazon, Walmart, or Target. Thanks to our Micro-SEO Strategy℠, though, they were able to surpass all of them. As an added benefit, they received many more clicks and impressions because people saw their site first. Moreover, they’re now ranking for hundreds of other pour spout-related keywords globally.
BSM is a boutique SEO agency that helps small businesses increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!
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