Founded in Santa Fe Springs, CA, in 1946–and remaining firmly rooted in the Golden State ever since–McDowell-Craig is a fourth-generation furniture manufacturer. To this day, they’re fueled by the same mid-century principle on which the company was created: Build it ourselves and build it to last. More than 75 years later, all their products are still designed, engineered, and manufactured in their Santa Fe Springs factory using locally sourced materials. The result? Superior school and office furniture that can withstand decades of abuse.
Co-CEO at McDowell-Craig
“BSM wasted no time in overhauling our entire site, which was overdue by a decade for a complete redesign. Once they were done, it was amazing how quickly we started climbing the rankings.”
When McDowell-Craig initially approached us, they were overdue for a complete web redesign. The site was about a decade old and contained tons of images, which made it incredibly slow. Furthermore, it didn’t comply with Google’s most recent Core Web Vitals algorithm update. Lastly, its Domain Trust (DT) was currently 2 out of 100, which meant there were few domains linking back to it.
Our Founder & President Chris Raulf, and COO, Daniel Burns, conducted a comprehensive audit and identified a few additional issues. For example, we discovered most of the site’s organic search traffic was from branded queries. That means most visitors included McDowell-Craig references in their keyword phrases. Put another way, the site wasn’t attracting customers who weren’t already aware of the company. With all that in mind, our biggest challenges included:
To ensure the Micro-SEO Strategy℠ Light would be successful, we:
We primarily used SE Ranking’s tools to deploy this Micro-SEO Strategy℠ Light. Since the keyword was not overly competitive, we felt confident we could apply a modified version of our proprietary methodology to help the page climb the rankings. With the metrics that SE Ranking provided–e.g., difficulty and search volume–we could hone our approach.
Key Metrics
BSM is a boutique SEO agency that helps small businesses increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!
How optimized is your website for your major keyword?
Who is better optimized? You or your main competitor?
Run a free audit and find out!