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SEO Case Study Highlights How Boulder SEO Marketing Helped an American Furniture Manufacturer Claim the Featured Snippet for “Peninsula Desk”

Using their proprietary methodology, the hyper-focused SEO agency got Google to consider McDowell-Craig’s page the most valuable piece of content about peninsula desks on the entire web.

DENVER, Colorado – Boulder SEO Marketing (BSM), a leader among SEO companies in Denver, is pleased to announce the publication of its latest SEO case study: Claiming the Featured Snippet for the Keyword “Peninsula Desk” with a Micro-SEO Strategy℠ Light.

The case study spotlights a hyper-focused strategy BSM deployed for McDowell-Craig, a fourth-generation company that manufactures American-made school and office furniture. After determining the most significant challenges the client was facing regarding their online presence, the BSM team got to work.

SEO Case Study - BSM Helps McDowell-Craig Claim Featured Snippet McDowell-Craig“Once we onboarded McDowell-Craig, we wasted no time updating their website,” said Chris Raulf, founder & president of Boulder SEO Marketing. “At the time, the site was about a decade old. Consequently, it hadn’t complied with any of Google’s Core Web Vitals algorithm updates in years.” He continued, “If we wanted to help them climb the rankings, we knew we had to address foundational technical and functional elements before we could even think about deploying an SEO strategy.”

While the BSM team was redesigning and optimizing McDowell-Craig’s site, they found a product page that was the perfect candidate for a Micro-SEO Strategy℠ Light. The page featured the peninsula desk, which became the target keyword phrase for the campaign.

The case study details the steps BSM took to devise and implement the modified strategy with help from SE Ranking, BSM’s preferred SEO tool. Then, the SEO experts supported the updated page with a digital PR campaign and several posts on various social media platforms.

“We knew the page would climb the SERPs,” said Raulf. “But since no one is certain of all of the ranking factors, we weren’t sure what else to expect. So, you can imagine our delight when Google also created a featured snippet for the page.”

A page will get a featured snippet if the algorithm considers it the most helpful piece of content on the subject for users making relevant queries. The page also landed the number one slot on the SERPs for “peninsula desks,” thereby giving McDowell-Craig a chance to appeal to customers before their competitors could.

Additional customer success stories are available by visiting the SEO case studies section on the BSM website.

About Boulder SEO Marketing (BSM)

BSM is a boutique SEO agency that deploys hyper-focused strategies for local, national, and international businesses across various industries. With the right approach, BSM can help your company outrank even the most prominent players in your field. Reach out today to learn more about our affordable and highly effective SEO packages for small businesses.

Daniel Burns
Written by Daniel Burns

For over 20 years, Daniel has a proven record of managing strategic direction and development – driving revenue gains and improving their efficiency and effectiveness. Daniel grew up in Brazil and graduated from the University of Miami. An avid reader and adept at radical sports, he sailed across the Atlantic and biked across Europe. These broadening experiences give him the ability to think laterally, turning stakeholder expectations into successful digital strategies.

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