Local Service Businesses In Denver: Are You Losing Jobs Because Your Competitors Rank Higher on Google, in ChatGPT, and AI Search?

Most agencies assign you to junior account managers and use cookie-cutter strategies. We’re different: you work directly with one of the two owners (Chris Raulf with nearly 30 years of experience, or Daniel Burns with 20+ years in web design) or our lead strategist, Barb Senkala. We specialize in local service businesses. Seven out of ten of our clients are local service companies just like yours. Our proprietary Micro-SEO Strategies℠ focus on moving pages from page 2 to page 1 with strategic precision rather than starting from scratch. And we’re pioneers in GEO (Generative Engine Optimization) for AI search platforms like ChatGPT and Perplexity. We serve Denver from two convenient locations (Cherry Creek and Downtown) so you can meet in person when needed or via Google Meet for efficiency.

Our typical engagements range from $2,000 to $5,000 per month depending on market competitiveness and scope. We recommend six-month sprints for optimal results. Unlike agencies that lock you into 12-month contracts upfront, we prefer to prove our value first. We’re transparent about pricing. No hidden fees, no surprise charges. During your free strategy call, we’ll give you an exact quote based on your specific situation.

Using our Micro-SEO Strategies℠, we focus on strategic improvements that can show measurable progress. That said, SEO is a long-term investment. Sustainable page 1 rankings typically take 3-4 months depending on competition, and sometimes longer for highly competitive markets. We provide transparent monthly reports showing exactly where you rank for target keywords and how you’re performing against competitors. Anyone promising overnight results is either lying or using tactics that will get you penalized.

We recommend six-month engagement sprints because SEO takes time to compound. However, we don’t lock clients into rigid long-term contracts. If you’re not satisfied with our work, we’d rather part ways than force you to stay. Most of our clients stick with us for years because we deliver results and provide direct access to senior team members. not junior account managers. We’ve built our reputation on performance, not contractual obligations.

Micro-SEO Strategies℠ is our proprietary methodology developed after we lost 80% of organic traffic in Google’s 2021 core update. Instead of chasing brand-new keywords that take months to rank for, we focus on pages already ranking on pages 2-3. These pages already have some authority. they just need strategic optimization to break through to page 1. We identify 2-3 pillar pages, build supporting content clusters, optimize internal linking, and strengthen E-E-A-T signals. This surgical approach helps clients start ranking more efficiently than traditional approaches.

GEO stands for Generative Engine Optimization. optimizing your business to show up in AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews. When someone asks ChatGPT for recommendations or Google AI Overviews answers a question, the AI pulls from authoritative sources. If your business has strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), you’ll get cited. This generates leads your competitors never see. Chris Raulf ranks #1 globally for ‘AI and SEO expert’ because he pioneered GEO strategies. We can help your Denver business show up in both traditional Google search and AI search.

You’ll work directly with one of the two owners (Chris Raulf, founder and CEO, or Daniel Burns, COO) or our lead strategist Barb. not junior account managers. This is one of our biggest differentiators. Most agencies assign you to entry-level staff who are learning on your dime. We believe you deserve direct access to senior experts who actually know what they’re doing. You can text, email, or schedule calls whenever you need. No gatekeepers. No runaround. Just direct communication with people who care about your success.

While we serve Denver from two convenient locations and specialize in the local market, we work with businesses throughout Colorado and nationwide via Google Meet. We have 10 office locations across Colorado (Boulder, Denver, Fort Collins, Colorado Springs, Loveland, Longmont, Louisville, Broomfield, Grand Junction, and Durango). About 60% of our clients are local service businesses, but we also work with e-commerce companies, SaaS businesses, and national brands. If you’re outside Denver, we can still help. we just won’t have the hyperlocal market insights we provide to metro area clients.

We specialize in local service businesses: plumbers, dentists, lawyers, contractors, landscapers, medical practices, financial advisors, real estate agents, home services companies, and similar industries. About 60% of our portfolio is local service businesses. many right here in the Denver area. These are our longest-tenured clients (1-10+ years retention) because we understand their markets, their customers, and what it takes to get their phones ringing. We also work with e-commerce, SaaS, and B2B companies, but local service businesses are our specialty.

We provide transparent monthly reports showing: (1) Keyword rankings for your target search terms, (2) Organic traffic growth month-over-month, (3) Competitor comparison (how you’re performing against top competitors), (4) Google Business Profile insights (views, clicks, calls), (5) AI search citations (where you’re being mentioned by ChatGPT, Perplexity, etc.). Most importantly, we focus on business outcomes. phone calls, form submissions, and qualified leads. not just vanity metrics like ‘impressions’ or ‘engagement.’ Our goal is to get your phone ringing with customers ready to buy.

Our services include: (1) Comprehensive competitor analysis, (2) Keyword research targeting high-value search terms, (3) On-page optimization (title tags, meta descriptions, headers, content), (4) Google Business Profile optimization, (5) Content creation with E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), (6) Technical SEO audits and fixes, (7) Link building and digital PR, (8) GEO optimization for AI search platforms, (9) Monthly reporting and strategy calls. Everything is customized for your specific market and competition. no cookie-cutter templates.

No reputable SEO agency can guarantee specific rankings. Google’s algorithm is proprietary and constantly evolving. Anyone promising ‘guaranteed #1 rankings’ is either lying or using black-hat tactics that will get you penalized. That said, we’re confident in our Micro-SEO Strategies℠ because we’ve used them successfully for dozens of businesses. We provide transparent reporting so you can see exactly where you rank. If something isn’t working, we adjust strategy immediately. Our track record speaks for itself.

Local SEO focuses on ranking for location-specific keywords like ‘Denver plumber’ or ‘Denver dentist.’ It emphasizes Google Business Profile optimization, local citations, neighborhood-specific content, and proximity signals. National SEO targets broader, non-location keywords. For local service businesses, local SEO is exponentially more valuable. someone searching for a local service provider is ready to hire RIGHT NOW. We specialize in local SEO because that’s where local service businesses get the highest ROI.

We primarily offer full-service SEO where we handle strategy and execution. However, we occasionally do consulting for businesses that have in-house marketing teams and just need strategic guidance. Consulting typically includes competitive analysis, keyword strategy, technical audits, and quarterly strategy sessions. Pricing varies depending on scope. Most businesses prefer our full-service model because they don’t have time to manage SEO themselves. they’d rather focus on running their business while we handle the SEO.

You’ll have direct access to Chris, Daniel, or Barb Senkala via text, email, or scheduled calls whenever you need. We provide monthly reports showing keyword rankings, traffic growth, and competitive performance. We recommend monthly strategy calls to review results and adjust tactics. Unlike agencies that disappear after signing contracts, we stay in close communication. Many clients text us directly when they have questions. We’re not interested in being a faceless vendor. we’re partners invested in your success.

About half our clients come to us after getting burned by other agencies. They were locked into long contracts, assigned to junior staff, got vague reports with no real results, and felt like their concerns were ignored. Here’s how we’re different: (1) You work directly with senior team members, not junior account managers. (2) We’re transparent about what’s working and what’s not. no jargon, no excuses. (3) We focus on strategic improvements so you see progress. (4) We recommend six-month sprints, not multi-year contracts. (5) If you’re not happy, we’d rather part ways than force you to stay. Schedule a free strategy call and judge for yourself whether we’re different.

Absolutely. Google Business Profile (GBP) optimization is critical for local service businesses. We handle complete GBP setup and optimization: accurate business information, service area definition, category selection, description optimization, photo and video uploads, post creation, review management, and Q&A monitoring. For businesses with multiple locations (like us. we have Cherry Creek and Downtown offices), we optimize each location separately to maximize local visibility. Proper GBP optimization can get you showing up in Google’s Local Pack (the map results at the top) which generates massive clicks and calls.

During your free strategy call, we’ll identify your top 3-5 competitors (the businesses consistently ranking above you for target keywords). We analyze: (1) What keywords they rank for that you don’t, (2) Their content strategy and topic coverage, (3) Their backlink profile and domain authority, (4) Their Google Business Profile optimization, (5) Their site speed and technical SEO, (6) Gaps and weaknesses we can exploit. This competitive intelligence informs our entire strategy. We’re not trying to copy your competitors. we’re identifying opportunities they’ve missed so you can outflank them.

We use what we call ‘human-driven, AI-assisted’ content. AI tools help with research, competitor analysis, and initial drafts. but every piece of content is reviewed, edited, and refined by humans with industry expertise. Purely AI-generated content gets penalized by Google because it lacks authentic experience and expertise. Our content demonstrates genuine E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) by incorporating real client stories, specific industry knowledge, and original insights. We often use our Universal Content Engine system that transforms sales call transcripts into ranking content. capturing your authentic expertise, not generic AI content.

The free strategy call (30-45 minutes) is where we determine if we’re a good fit. Here’s what happens: (1) We’ll ask about your business, target customers, and current SEO efforts. (2) We’ll review your website and current rankings for key search terms. (3) We’ll analyze your top 3-5 competitors and identify opportunities. (4) We’ll explain our Micro-SEO Strategies℠ and GEO approach in plain English. (5) We’ll discuss realistic timelines and pricing. (6) We’ll answer all your questions honestly. no jargon, no sales pressure. (7) If we’re not a good fit, we’ll tell you and potentially recommend someone who is. Schedule yours now and let’s see if BSM – A Denver SEO Company can help your business win online.