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How to Market Online Courses: An SEO Case Study

Standing out from the Crowd: How to Sell an Online Course with SEO

A Boulder SEO Marketing Customer Case Study

how to market online courses with SEO, how to sell an online course with SEO

At a Glance

Transformance Advisors, a leader in online courses for Lean Transformation, Strategy Execution, and Supply Chain Management, needed a strategy to boost visibility and increase enrollments in a crowded market. With expertise in industry and education, CEO Mike Loughrin knew SEO was the key to reaching their target audience. He turned to Boulder SEO Marketing for help improving rankings and growing their online presence.

Solutions

We used our proprietary Micro-SEO Strategies℠ to enhance Transformance Advisors’ online visibility. This approach involved creating authoritative, high-quality content tailored to their key topics and audience.

Core elements included:

  • Targeted Keyword Research: Pinpointing search terms relevant to Lean Transformation, Strategy Execution, and Supply Chain Management.
  • Content Creation: Developing informative pages to engage potential students.
  • On-page Optimization: Refining keywords, meta descriptions, and header tags.
  • Technical SEO: Addressing site issues that hinder performance.
  • Link Building: Securing backlinks to build authority.

We also amplified visibility through LinkedIn, sharing press releases and course content to engage their target audience.

The Results

Transformance Advisors

Our work with Transformance Advisors is a prime example of how Micro SEO can deliver big wins. Their “Certified Lean Practitioner” course now claims the #2 organic spot for critical keywords, standing out in a crowded field.

Since launching our Micro-SEO Strategies℠, they have also seen consistent growth in clicks and impressions for their pages—and the numbers keep climbing! These results prove the power of tailored SEO in connecting educators with the audience that matters most.

“BSM’s approach didn’t just help us climb the search engine rankings; it also improved our content. Now my team understands it better, so when we’re on a sales call, we can actually describe our program better than we used to.”

Hear directly from Mike Loughrin, Founder of Transformance Advisors, as he shares his experience partnering with Boulder SEO Marketing. In this video, Mike discusses how our SEO strategies enhanced their search engine rankings and elevated the quality of their content.

About Boulder SEO Marketing

If you’re an online course provider looking to boost visibility and attract more students, we’re here to help. At Boulder SEO Marketing, we specialize in targeted SEO strategies to drive incredible results. Since 2009, we’ve been laser-focused on helping clients climb the search rankings. Ready to turn your website into a powerful enrollment tool? Get in touch for a free, no-obligation audit and see how Micro SEO can help your courses stand out online.

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SEO for Industrial Equipment: A Case Study

How This Equipment Manufacturer Catapulted Clicks by over 450% in One Year

A Boulder SEO Marketing Customer Case Study

SEO for industrial equipment

The Challenge

ESPEC North America makes specialized testing chambers that manufacturers use to ensure their products stand up to real-world conditions. When ESPEC came to us, they wanted to stand out online and reach more people looking for top-quality testing equipment. We saw the opportunity to use our industrial SEO expertise to boost their search rankings, making them easier to find for customers who need their products most. 

Solutions

For this particular campaign, we targeted ESPEC’s Battery Test Methods and Specifications page. We tailored the Micro-SEO Strategy℠ around the content on the existing page with the goal of attracting even more traffic from those searching for reliable battery testing procedures.

Here’s what we did:

  • Created high-quality content that spoke directly to battery testing inquiries, increasing relevance for high-intent searches.
  • Distributed press releases promoting equipment conventions and linking back to the updated page to drive industry attention.
  • Published supporting content to strengthen authority.
  • Promoted the updated page on social media channels to reach a broader audience interested in battery testing solutions. 

The Results

SEO for industrial equipment

We were thrilled to see how our efforts paid off for ESPEC North America’s Battery Test Methods and Specifications page. The numbers tell a compelling story:

  • 454% increase in total clicks year-over-year, showing that many more users found and interacted with the page.
  • 631% increase in total impressions, which means the page is getting seen a lot more often.

About Boulder SEO Marketing

If you’re an equipment manufacturer looking to improve your online presence, we can help with effective industrial SEO strategies. At BSM, we customize our approach to fit your unique needs, ensuring you achieve the best possible results. Get in touch to schedule a free, no-obligation audit and discover how our expertise can turn your website into a powerful marketing tool.

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SEO for Pet Breeders: A Case Study

How a Maine Coon Cat Breeder Gained Incredible Traction in the Highly Competitive Pet Industry

A Boulder SEO Marketing Customer Case Study

C1

The Challenge

Maine Coon Maniacs, a reputable pet breeder based in Colorado, is dedicated to ethical breeding practices but still faced stiff competition. Their primary challenge was to outrank these competitors in search engine results while positioning themselves as a trustworthy and reputable business. In an industry rife with scams and unethical practices, establishing confidence among potential customers was crucial for driving inquiries and sales.

Solutions

To enhance their online visibility, we revamped the available kittens page using our proprietary Micro-SEO Strategies℠. This included:

  • Keyword Research: Identifying and prioritizing search terms that potential buyers frequently use, ensuring the selected keywords aligned with their search intent.
  • Content Optimization: Crafting engaging, content about their available kittens to enhance the overall user experience.
  • On-Page Optimization: Strategically placing relevant keywords in the title, meta descriptions, headers, and content to improve search engine rankings while maintaining natural readability.

The Results

C2

Our Micro-SEO Strategies℠ yielded impressive results for Maine Coon Maniacs. Within just a few weeks, the changes we made began to bear fruit like:

  • Increased Clicks: The optimized available kittens page experienced a substantial boost in clicks, driving more traffic from potential customers actively searching for Maine Coon kittens.
  • Improved Search Engine Rankings: Maine Coon Maniacs climbed the rankings for key queries related to their offerings, such as “Maine Coon kittens for sale” and “purebred kittens in Denver,” positioning themselves ahead of competitors.
As a result, the enhanced visibility not only instilled confidence in potential buyers but also contributed to a noticeable increase in inquiries and sales, reinforcing their status as a reputable pet breeder.

“Since You Guys Have Taken Over Our SEO, Sales Have Increased by 100%”

Hear directly from Kim Liszcz, the owner of Maine Coon Maniacs, as she shares her experience working with Boulder SEO Marketing. In this video, Kim highlights how our SEO strategies transformed her business and significantly boosted their online visibility in the competitive pet industry.

About Boulder SEO Marketing

If you need help marketing your pet breeding business online, Micro SEO may be the answer. At BSM, we tailor our tactics for each individual client, so they yield the best results possible. Reach out to schedule a free, no-strings-attached audit and see if you’re sitting on a potential goldmine.

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SEO for eCommerce Sites: A Case Study

How eCommerce SEO Services Helped This Small Independent Company Overtake the Biggest Players in the Home Goods Industry

A Boulder SEO Marketing Customer Case Study

eCommerce SEO services in action, SEO for eCommerce sites

At a Glance

Counter Couture, a small, independent business specializing in screen-printed goods, sought to improve its online visibility and drive sales in the highly competitive market of eCommerce. Despite their successful products, the company faced challenges in attracting organic traffic and ranking for relevant keywords.

Recognizing the importance of SEO in the digital landscape, Counter Couture turned to Boulder SEO Marketing (BSM) for expert guidance. The primary focus of the case study will be on the company’s Flour Sack Tea Towels product line, which saw increased search engine rankings and growing sales thanks to BSM’s eCommerce SEO services.

Solutions

Counter Couture’s eCommerce website initially featured a barebones product collection page for their Flour Sack Tea Towels, lacking the necessary SEO optimization to attract organic traffic. To address this, BSM implemented our super hyper-focused Micro-SEO Strategy℠ specifically tailored for eCommerce websites.

Our approach involved the following key steps:

  • In-depth keyword research: We conducted thorough research to identify the most relevant keywords and phrases that potential customers would use when searching for flour sack tea towels.
  • Comprehensive content creation: We added informative and engaging copy to the product collection page, highlighting the unique features and benefits of the Flour Sack Tea Towels. This content included detailed descriptions, product specifications, and customer testimonials.
  • On-page optimization: We optimized the page for search engines by incorporating relevant keywords into the title, meta description, headers, and body content.
  • Image optimization: We optimized the product images with appropriate file names, alt text, and compression to improve their visibility and search engine ranking.
  • Internal linking: We established a strong internal linking structure to connect the product collection page to other relevant pages on the website, helping search engines understand the site’s hierarchy and content.

By implementing this Micro-SEO Strategy℠, we were able to transform the product collection page into a highly optimized asset that effectively targeted potential customers and drove organic traffic. This approach is a unique and effective strategy that many eCommerce businesses overlook, providing a significant competitive advantage.

Results

SEO for eCommerce sites

Our SEO for eCommerce sites has yielded impressive results in terms of search engine rankings and organic traffic. The company has experienced a significant increase in visibility for relevant keywords, including “flour sack dish towels,” “flour sack kitchen towels,” and “flour sack cotton towels.”

As a direct result of these improved rankings, Counter Couture has seen a substantial rise in clicks and impressions compared to the previous year. This increased organic traffic has directly contributed to higher sales and brand awareness, both of which are still continuing to grow.

“Boulder SEO Marketing didn’t just improve our rankings; they elevated our entire online experience, making it easier for customers to find and connect with our brand”

Hear directly from Kaelin Tillery, the owner of Counter Couture, as she shares his journey with Boulder SEO Marketing. Counter Couture was struggling to drive traffic to their website. After partnering with BSM, they achieved a 42% increase in organic traffic, driven by targeted SEO strategies and content creation. Through a collaborative process with clear communication, weekly check-ins, and tailored optimizations, BSM helped Counter Couture expand their reach, attract loyal customers, and grow their online presence in the competitive eCommerce industry.

About Boulder SEO Marketing

At Boulder SEO Marketing (BSM), we specialize in helping eCommerce businesses like Counter Couture achieve exceptional results through strategic SEO. Our expertise in optimizing online stores for search engines has enabled us to drive significant organic traffic and boost sales for our clients. As a boutique SEO agency, we can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Apartment SEO Case Study

Turning Clicks into Clients: How Denver Apartment & Home Finders Boosted Leads by 14% in Just 30 Days

A Boulder SEO Marketing Customer Case Study

SEO for apartments and apartment finders, effectiveness of apartment SEO

At a Glance

Denver Apartment & Home Finders, a dedicated service that helps people navigate the complexities of relocating to and within Denver, approached Boulder SEO Marketing with a clear objective: generate more leads in a highly competitive market. With so many apartment locators in the metropolitan area, they needed a strategic partner who could help them stand out. Their goal was to increase their visibility and attract more clients through effective apartment SEO. Understanding the challenges of this niche, they turned to us for our expertise in SEO for apartments and apartment finders.

Solutions

To help Denver Apartment & Home Finders achieve their goals, we implemented our proprietary Micro-SEO Strategies℠. These tactics target low-hanging fruit, which are essentially webpages that are performing relatively well but have the potential to rank much higher (i.e., in one of the top three spots on the SERPs). We focused on pages covering key topics like comparing Denver neighborhoods and tips on starting an apartment search.

The core of our strategy was revamping these pages so they became the best content available on the subject. By enhancing the quality and relevance of the content, we positioned Denver Apartment & Home Finders as a leading authority in their niche. But we didn’t stop at just driving more traffic; we concentrated on boosting conversions. We understood that the real value lay not in the quantity of visitors but in the quality of leads generated.

To achieve this, we strategically added clear and compelling CTAs above the fold, making it easy for visitors to take the next step. Additionally, we targeted specific keywords related to SEO for apartments, which attracted the right kind of site visitors—those actively searching for apartments in Denver. This holistic approach ensured that our efforts translated into meaningful, measurable results for Denver Apartment & Home Finders.

Results

In just 30 days, Denver Apartment & Home Finders saw a 14.4% increase in leads, specifically from people clicking on the “Start Your Free Search” button. This rise in submissions demonstrates the effectiveness of our focus on boosting conversions. Additionally, 14 out of the 15 targeted keywords related to “Start Your Free Search” are now ranking at #1, which is a testament to our strategic keyword targeting.

Perhaps most importantly, 64.55% of all leads in those 30 days came from organic search. This metric underscores the power of our apartment SEO efforts in driving valuable traffic and turning site visitors into potential clients. For Denver Apartment & Home Finders, these results mean more than just increased visibility—they translate into real business growth and a stronger foothold in the competitive Denver market.

SEO for apartments and apartment finders, effectiveness of apartment SEO

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps small businesses increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Local SEO Case Study

How an HOA Management Company Doubled in Size in a Single Year by Boosting Online Visibility

Case Study on SEO for Property Management Companies

At a Glance

ACCU, Inc., a Colorado-based property management company with a 40-year legacy, wanted to revitalize its online presence and drive future growth. ACCU’s reputation for honesty, ethical practices, and deep community ties needed to be reflected in a modern, effective website that could compete in the digital landscape.

The company’s dated website was hindering its ability to attract new clients and communicate the breadth of its services. Executives recognized the need for a comprehensive overhaul, including a new website theme, improved layout, and user experience (UX) enhancements. They also sought guidance on conversion rate optimization and a long-term SEO strategy to compete more aggressively.

Solutions

We began with foundational SEO work to ensure ACCU, Inc.’s site could support the more targeted strategies to come. After laying the groundwork, we conducted in-depth keyword research, keeping in mind that the site was already ranking well for “Denver HOA services.” This insight guided the development of location-specific pages, each targeting relevant keywords for the communities across Colorado that ACCU, Inc. serves. This hyper-focused approach to landing pages allowed us to create laser-targeted content aimed at capturing search traffic from potential clients in specific geographic locations.

This is the core of our proprietary Micro-SEO Strategy℠ methodology, a powerful SEO and content marketing strategy that emphasizes creating high-quality, comprehensive content that aims to be the most authoritative resource on the internet for a given topic. In this case, each location page was meticulously crafted to provide the most relevant and valuable information for users searching for HOA management services in that specific area.

Results

Over the course of a year, our strategy of developing and optimizing location-specific landing pages has yielded exceptional results for ACCU, Inc. Each new page has consistently achieved strong rankings for its targeted keyword variations, driving a significant increase in organic search traffic.

Example of Growth (Community Management Services page):

Accu Success Case Study

This online visibility has had a major impact on ACCU, Inc.’s bottom line. James Phifer, President of ACCU, Inc., said, “Phones are ringing off the hook.” He also informed us that the company has experienced significant growth, doubling in size over the past year. In a glowing testimonial, Phifer credits BSM with helping the company sign “monster contracts.” This case study is a powerful reminder that, when done right, SEO can have a tangible—and even transformative—impact. As long as you set out to attract more of the right kind of traffic, the increased visibility will be followed by growth.

About Boulder SEO Marketing

The property management industry is a cornerstone of a thriving housing market. This industry is experiencing exciting growth and is constantly evolving, adapting to meet the needs of a dynamic market and leveraging technology to deliver exceptional service to both owners and residents.

BSM is a boutique SEO agency that helps small businesses increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Local SEO Case Study

Recovering After a Redesign: How a Physical Therapy Practice Regained Its Position and Then Surpassed It

A Boulder SEO Marketing Customer Case Study

At a Glance

This case study features a premier physical therapy practice with multiple offices. Their team comprises highly skilled physical therapy doctors, each with specialized training that places them in the top 1% of their field. Their hallmark is individualized care delivered by expert clinicians.

When the client reached out to Boulder SEO Marketing (BSM), their primary aim was to revamp their digital presence, particularly their website. Physical therapy web design is inherently complex, and the client recognized the need to make its site more user-friendly and boost its appeal to search engines. They also wanted to ensure their online visibility reflected that they had offices in multiple locations.

BSM started the collaboration with a face-to-face meeting at one of their offices. The focus was on understanding their goals and evaluating their current website. It became evident that creating separate location pages would be crucial for spotlighting each office and improving local SEO, so the BSM team got to work.

Solutions

Recognizing the complexity of physical therapy web design and the need to cater to user experience and search engine optimization, we focused on implementing tailored solutions to address these specific challenges. Here’s what we worked on:

Location Pages

We created distinct location pages for each office to highlight the practice’s presence in the two different cities. These pages improved local SEO and provided essential information for potential clients seeking physical therapy services. We optimized these pages with relevant keywords and location-specific details to increase the client’s visibility to local audiences searching for physical therapy solutions.

Specialized Services Highlight

Understanding the client’s expertise in addressing a range of physical therapy needs, we developed targeted content highlighting specific services. This included dedicated pages on the website focusing on neck pain, headaches, cycling injuries, lower back pain, and rock climbing-related issues. By showcasing these specialized services, we aimed to attract potential clients seeking solutions to their specific needs, increasing the practice’s relevance and appeal to its target audience.

Results

Following the implementation of our tailored tactics, the client experienced significant improvements in their online visibility and search engine performance. Despite the anticipated initial dip in traffic following the website redesign—a natural occurrence in such projects—the client remained committed to the process, understanding the potential for long-term benefits. Consequently, they saw the following results:

Substantial Increase in Organic Search Traffic

After the revamped website launched, the practice witnessed a remarkable surge in organic search traffic. The practice experienced almost a 100% increase compared to the pre-launch period.

Significant Rise in Average Daily Clicks

Alongside the surge in organic search traffic, the client observed a notable increase in average daily clicks. The average daily click rate saw a nearly 100% increase, reflecting the enhanced engagement and interest generated by the improved digital presence and optimized content.

Enhanced Keyword Rankings

Our focused efforts on local SEO and targeted keyword optimization improved rankings for relevant search queries. The practice saw increased rankings for terms related to physical therapy services, further solidifying its position in local search results and attracting qualified leads seeking their specialized services.

About Boulder SEO Marketing

At BSM, we love doing SEO for physical therapy practices. As a boutique SEO agency, we help small businesses and medical offices increase organic traffic, and we can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Local SEO Case Study

Cutting Through the Competition: A Machine Shop Rises to the Top with Local SEO

A Boulder SEO Marketing Customer Case Study

At a Glance

Meet Advanced Precision Machining (APM), a powerhouse in Colorado’s machining scene. Since its inception in 2005, APM has offered a comprehensive range of manufacturing services. Led by Gerry Dillon, it has seen remarkable growth, nearly tripling over the years. 

Despite this impressive growth trajectory, Gerry Dillon faced a daunting challenge shortly after getting the shop up and running— expanding APM’s client base in a competitive market. Recognizing the pivotal role of online visibility in today’s business landscape, Gerry sought the expertise of Chris Raulf, founder of Boulder SEO Marketing (BSM) and a renowned international SEO expert. While Gerry didn’t know much about machine shop SEO, he was confident Chris could help.

With APM as BSM’s inaugural client, the stage was set for a transformative partnership that would span nearly 15 years and counting. Gerry Dillon’s quest to bolster APM’s online presence became a turning point, with BSM’s tailored SEO strategies breathing new life into his local business.

Solutions

When APM teamed up with Boulder SEO Marketing (BSM), a website overhaul was in order. The old site wasn’t doing them any favors. The dark background was overlaid with even darker text, making navigating challenging and hurting the overall user experience. Redesigning the site was straightforward enough. Then, it was time to focus on machine shop SEO. Our main strategy? Taking a targeted local approach. 

APM needed to stand out among the thousands of machine shops across the country. We optimized their Google Business Profile and listed them in relevant directories. Ultimately, we ensured they showed up when people searched for terms like “machine shop Longmont.”

It was a simple, effective strategy tailored for machinists and worked like a charm. This is the real deal regarding local SEO for machine shops.

Results

Mission accomplished! Thanks to BSM’s tailored local SEO approach, Advanced Precision Machining achieved a remarkable feat—its Google Business Profile soared to the coveted #1 spot on the search engine results pages (SERPs) for relevant keyword phrases.

But here’s the real kicker: The impact went far beyond snagging the top spot online. The visibility boost we provided had a monumental effect on APM’s bottom line. With newfound prominence in the digital realm, APM experienced a surge in business that transformed it from a modest shop into a thriving operation.

Picture this: multiple buildings full of state-of-the-art machinery—APM’s expansion was nothing short of impressive. And it’s all thanks to the incredible services they could offer, fueled by the additional visibility we helped them achieve. APM became the go-to choice for clients seeking precision and reliability, from small-scale projects to large-scale productions.

Our results weren’t just about numbers on a screen but real-world growth and success. APM’s journey from a local machine shop to an industry leader is a testament to the power of effective SEO strategies tailored to fit the unique needs of businesses like theirs.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps small businesses, including machine shops like APM, increase organic traffic. We can deliver actual results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results! Let us help you with machine shop SEO!

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SEO for Tech Companies | Customer Case Study

Keyword Climb & Traffic Boom: PEI Scales the SERPs and Lands a Flood of New Clients

The Results

3 Months compared to same time previous year

Site Visitors
+ 0 %
Search Traffic
+ 0 %
Online Leads
+ 0 %
Bsm Client 3

Once the BSM team got to work, we saw a traffic jump and a corresponding rise in revenue. We know this boom in business is directly tied to organic search, and we couldn’t be happier with the results.

Stephanie Hamrick

PEI’s Marketing Director

At a Glance

An award-winning IT company, PEI is a technology consultancy and service provider that works with businesses nationwide. Founded in 1988, the company has established itself as a trusted Microsoft Gold Partner and has since become the only one in the world with eight gold certifications. With over 150 active clients and a backlog of 7,000 successful projects, PEI prides itself on delivering customized tech solutions that drive growth and maximize operational efficiency.

Stephanie Hamrick, PEI’s Marketing Director, approached BSM with a clear objective: strengthen the company’s online presence and attract more targeted leads. With that in mind, our mission was twofold: optimize PEI’s site for improved search engine visibility and drive more relevant traffic.

Stephanie Hamrick, PEI’s Marketing Director, approached BSM with a clear objective: strengthen the company’s online presence and attract more targeted leads. With that in mind, our mission was twofold: optimize PEI’s site for improved search engine visibility and drive more relevant traffic.

Solutions

PEI, a rising star in the tech world, needed its online presence to catch up with its ambition. Enter Boulder SEO Marketing (BSM), the technical SEO agency specializing in launching IT companies into the search engine stratosphere. Armed with our proven Micro-SEO Strategies℠, a powerful SEO strategy, we crafted a targeted plan that propelled PEI past the competition.

Tech Tweaks

First, we rolled up our sleeves and conducted a comprehensive website audit, digging deep to uncover every technical hiccup. Slow loading times? Confusing navigation? Mobile mayhem? BSM swooped in like digital surgeons, streamlining everything to ensure a smooth user experience.

Content Cavalry

Next, we unleashed our content creation battalion, crafting compelling, keyword-rich articles and blog posts that resonated with PEI’s ideal audience. But we didn’t just write and hope. We deployed our strategic syndication tactics, spreading PEI’s message across relevant platforms like wildfire, igniting brand awareness, and attracting droves of qualified leads.

Backlink Bonanza

The real magic happened off-page. With laser-focused outreach and relationship-building campaigns, we secured high-quality backlinks from industry heavyweights. These weren’t just links; these were authoritative endorsements that boosted PEI’s online reputation and made their search engine rankings soar.

Google Business Profile Glow-Up

Because local visibility is the lifeblood of any business, we gave PEI’s Google Business Profile (GBP) profile a full makeover. Optimized keywords, dazzling photos, and irresistible descriptions helped us transform its GBP into a search engine beacon, attracting local customers like moths to a flame.

Results

PEI is now a search engine superstar, reigning supreme in its niche and leaving the competition in the dust. Check out some of the most impressive results we’ve achieved for PEI over the years:

Improved Keyword Rankings

PEI’s once-buried pages have erupted onto page one for relevant keywords with lots of conversion potential. The company’s brand awareness is rising, market reach is skyrocketing, and leads are flooding in like a digital tidal wave.

Results Of Seo For Tech Companies

“We can attribute a handful of new clients to BSM’s efforts,” Stephanie said. “Without the increased visibility, they never would have found us otherwise.”

Seo Agency For Technology Companies In Action

These screenshots are just two examples of the improved keyword rankings BSM’s proprietary approach has achieved for PEI. And thanks to BSM’s promotional efforts post-launch, relevant phrases like “business cloud networking” and “cloud networking services” are still rising to this day.

This is the power of strategic SEO. This is the magic of Micro-SEO Strategies℠ in action. And this is just the beginning for PEI. Their managed services page is no longer a dusty brochure; it’s a launchpad for growth, a portal to success, and a testament to the power of Micro-SEO Strategies℠ and the potential of SEO for tech companies.

About Boulder SEO Marketing

If you’ve been looking for a digital marketing agency specializing in SEO for tech companies, your search is over. BSM is a boutique SEO agency that helps managed IT service providers increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results! As a leading SEO agency for technology companies, we can help you reach more clients.

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Irrigation Equipment Business SEO Case Study

Dominating the Field: A Year of Spectacular Growth in Irrigation Equipment

The Results

3 Months compared to same time previous year

Total Clicks
+ 0 %
Total impressions
+ 0 %
Average Position
+ 0 %
Bsm Client

We couldn’t be happier with the results BSM has achieved so far. Their approach has not only propelled us ahead of our competition but also solidified our position as an undisputed leader in the field of agricultural equipment. Partnering with BSM has been a game-changer, and we look forward to continued success in the digital realm.

The Client

At a Glance

Our story begins with Chris Raulf, BSM’s visionary founder and CEO, and Daniel Burns, the dynamic COO, receiving a compelling inquiry. A prominent irrigation equipment supplier reached out about climbing the rankings. After scrutinizing their website and evaluating the potential of partnering with them, Chris and Daniel flew out to their base of operations to meet the company executives in person. During this trip, they shared their extensive knowledge of irrigation marketing and introduced the client to BSM’s proprietary Micro-SEO Strategies℠, a powerful SEO strategy.

As the conversation unfolded, it became clear the client had ambitious goals. They wanted to dominate the highly competitive digital landscape within the agricultural industry, a challenge requiring innovation and expertise.

With the ink barely dry on the partnership agreement, Chris and Daniel got to work designing a comprehensive Micro-SEO Strategy℠, showcasing the hands-on, personalized touch that BSM is known for.

Solutions

BSM crafted two distinct but interlinked solutions for the irrigation equipment business that would transform its digital presence.

1. A Full-Fledged Micro-SEO Strategy℠

The first phase was deploying a Micro-SEO Strategy℠ focused on one of the client’s core irrigation systems. Here’s how BSM did it:

  • Keyword Selection: BSM conducted comprehensive research to identify the most competitive and relevant keywords within the agricultural equipment niche. The goal was clear: determine which phrases would drive organic traffic and boost conversions.
  • Content Optimization: Armed with their target keywords, the BSM team initiated a transformative process to update the client’s existing webpage. The objective was to make the page the best content on the web for that particular type of irrigation system. This meant optimizing every aspect, from content quality and structure to user experience and engagement.

The result? A powerful, hyper-focused Micro-SEO Strategy℠ that would serve as the cornerstone of the client’s digital presence. BSM set the stage for the irrigation equipment business to dominate its niche.

2. Backend Technical Optimization

While Chris and Daniel spearheaded the Micro-SEO Strategy℠, BSM’s tech team took a deep dive into the technical health of the client’s website and set out to enhance its functionality and appeal to search engines.

  • Comprehensive Analysis: BSM’s experts meticulously analyzed the website, assessing it from top to bottom. This included scrutinizing site speed, mobile-friendliness, crawlability, and more.
  • Actionable Fixes: Armed with a wealth of insights, BSM’s tech team gave the client detailed instructions on rectifying the issues they found and making additional improvements.

 

Results

Forget guesswork and green thumbs. BSM’s irrigation marketing delivered laser-focused SEO that increased total clicks by 700%, propelling the client from online obscurity to a digital oasis. But we didn’t stop there.

Year-over-year, the client witnessed a surge across every key metric, including impressions and average position:

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The targeted keywords for the irrigation system consistently rank among the top results on Google, driving potential customers to the page. At the same time, the technical optimizations led to a better user experience, resulting in increased engagement, longer time spent on the website, and reduced bounce rates. Furthermore, the client witnessed a substantial surge in organic traffic and experienced higher conversion rates, translating into tangible business growth.

This isn’t just a case study; it’s a testament to BSM’s data-driven approach. We don’t throw seeds and hope for a harvest; we plant a strategic roadmap, nurture it with meticulous execution, and reap the rewards of consistent, quantifiable growth.

 

About Boulder SEO Marketing

If you need irrigation marketing, look no further than BSM. BSM is a boutique SEO agency that helps small businesses increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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