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Local SEO for Landscaping Companies: A Case Study

Phase One Landscapes – Reclaiming Digital Control and Driving Organic Growth

A Boulder SEO Marketing Customer Case Study

Phase One Landscapes, a premier landscape architecture and construction company based in Denver, Colorado, has transformed outdoor spaces with award-winning craftsmanship for over 30 years. The company specializes in creating elegant, functional outdoor living areas and is known for its personalized service and commitment to quality. However, despite its stellar reputation, Phase One Landscapes faced significant challenges with its digital presence that were holding it back from achieving its full potential online.

When they turned to us, they sought a trusted partner to help them regain control of their digital assets and elevate their online visibility. What followed was a collaborative journey that not only solved their immediate problems but also set the foundation for long-term growth.

Local SEO for Landscaping Companies

The Challenge

Phase One Landscapes had been working with another agency providing marketing services and website management. Unfortunately, this arrangement created significant roadblocks:

  1. Lack of Ownership: The previous agency owned their website, restricting Phase One Landscapes’ access and control. They were forced to rely on the agency for hosting and updates, which limited flexibility and autonomy.
  2. Outdated Website: The website was visually unappealing and lacked modern functionality, resulting in a poor user experience. This negatively impacted engagement metrics and failed to reflect the high-end nature of their brand.
  3. SEO Performance Issues: The site struggled to rank for critical keywords like “Denver landscapers” and other high-value search terms. Without proper optimization or strategic SEO efforts, organic traffic was stagnant.

The Solution

Our team developed a comprehensive content marketing and SEO strategy to address Phase One Landscapes’ challenges while paving the way for sustainable growth. The solution was delivered in two key phases:

Phase 1: Website Redesign and Migration

The first priority was to rebuild Phase One Landscapes’ website from the ground up, giving them full ownership and control over their digital assets. This process included:

  • Reclaiming Control: We ensured that Phase One Landscapes regained complete ownership of their website, hosting platform, and all associated accounts.
  • Modern Design: Using a WordPress template customized to reflect their brand’s elegance and professionalism, we created a visually stunning website that enhanced user experience.
  • SEO Equity Preservation: To avoid losing existing rankings during the transition:
    • All URL structures were meticulously migrated.
    • Content, meta titles, and descriptions were transferred without changes.
    • Google’s recrawling and reindexing of the website was prioritized before introducing structural modifications.

Phase 2: Strategic SEO Implementation

We launched an aggressive SEO campaign once the new site was live to boost visibility for competitive keywords while driving local traffic. Key initiatives included:

  • Foundational Optimization:
    • Conducted global keyword research to identify high-value search terms relevant to Phase One Landscapes’ services.
    • Implemented schema markup for enhanced search engine understanding.
    • Optimized meta titles and descriptions across all pages.
  • Content Strategy:
    • Developed three pillar pages focused on core services like landscape architecture.
    • Supported each pillar page with three blog posts and one press release (a total of nine blogs and three press releases).
  • Local SEO Focus:
    • Optimized Google Business Profile listings to improve rankings in the map pack.
    • Created citations to boost local visibility for location-specific searches.
    • Negative Review Management: Assisted in removing harmful reviews from Google Business Profile to improve online reputation.

The Results

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The impact of our collaboration with Phase One Landscapes was immediate and transformative:

  • Improved Rankings
    • Achieved page-one rankings for competitive keywords such as “Denver landscaping” and other high-intent landscaping-related queries.
    • Significant visibility improvements for long-tail keywords targeting specific services like “landscape architecture Denver.”
  • Enhanced User Experience
    • The new website design resulted in better engagement metrics across the board—lower bounce rates, increased time on site, and higher conversion rates.
  • Increased Organic Traffic
    • The optimized site structure led to an uptick in organic traffic from high-value local searches within Denver metro neighborhoods.
  • Client Satisfaction
    • Phase One Landscapes regained full control of their digital assets, eliminating dependency on their previous agency, and expressed satisfaction with the efficiency of the process and the final product.

What’s Next

Building on this success, we are now creating location-specific pages targeting affluent neighborhoods like Cherry Hills Village and Englewood. These pages will further enhance local SEO performance by capturing leads from specific areas where Phase One Landscapes’ services are highly sought after.

Need SEO? Let’s Talk.

At Boulder SEO Marketing, we get local SEO for home services. From landscapers to contractors, we help premium brands rank—and most importantly, grow.

Phase One Landscapes trusted us to take back control of their digital presence. Now they’re leading the pack in Denver. Want the same for your business? Let’s make it happen.

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