SEO for eCommerce Sites: A Case Study
How eCommerce SEO Services Helped This Small Independent Company Overtake the Biggest Players in the Home Goods Industry
A Boulder SEO Marketing Customer Case Study
At a Glance
Counter Couture, a small, independent business specializing in screen-printed goods, sought to improve its online visibility and drive sales in the highly competitive market of eCommerce. Despite their successful products, the company faced challenges in attracting organic traffic and ranking for relevant keywords.
Recognizing the importance of SEO in the digital landscape, Counter Couture turned to Boulder SEO Marketing (BSM) for expert guidance. The primary focus of the case study will be on the company’s Flour Sack Tea Towels product line, which saw increased search engine rankings and growing sales thanks to BSM’s eCommerce SEO services.
Solutions
Counter Couture’s eCommerce website initially featured a barebones product collection page for their Flour Sack Tea Towels, lacking the necessary SEO optimization to attract organic traffic. To address this, BSM implemented our super hyper-focused Micro-SEO Strategy℠ specifically tailored for eCommerce websites.
Our approach involved the following key steps:
- In-depth keyword research: We conducted thorough research to identify the most relevant keywords and phrases that potential customers would use when searching for flour sack tea towels.
- Comprehensive content creation: We added informative and engaging copy to the product collection page, highlighting the unique features and benefits of the Flour Sack Tea Towels. This content included detailed descriptions, product specifications, and customer testimonials.
- On-page optimization: We optimized the page for search engines by incorporating relevant keywords into the title, meta description, headers, and body content.
- Image optimization: We optimized the product images with appropriate file names, alt text, and compression to improve their visibility and search engine ranking.
- Internal linking: We established a strong internal linking structure to connect the product collection page to other relevant pages on the website, helping search engines understand the site’s hierarchy and content.
By implementing this Micro-SEO Strategy℠, we were able to transform the product collection page into a highly optimized asset that effectively targeted potential customers and drove organic traffic. This approach is a unique and effective strategy that many eCommerce businesses overlook, providing a significant competitive advantage.
Results
Our SEO for eCommerce sites has yielded impressive results in terms of search engine rankings and organic traffic. The company has experienced a significant increase in visibility for relevant keywords, including “flour sack dish towels,” “flour sack kitchen towels,” and “flour sack cotton towels.”
As a direct result of these improved rankings, Counter Couture has seen a substantial rise in clicks and impressions compared to the previous year. This increased organic traffic has directly contributed to higher sales and brand awareness, both of which are still continuing to grow.
About Boulder SEO Marketing
At Boulder SEO Marketing (BSM), we specialize in helping eCommerce businesses like Counter Couture achieve exceptional results through strategic SEO. Our expertise in optimizing online stores for search engines has enabled us to drive significant organic traffic and boost sales for our clients. As a boutique SEO agency, we can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!
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