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Case Study: Sunova Siberians — How a Seattle-Based Cat Breeder Filled Their Waitlist in Weeks with Micro SEO Strategy℠

How SEO Helped Sunova Siberians Fill Waitlists and Boost Organic Traffic by 178%

A Boulder SEO Marketing Customer Case Study

Case Study Sunova Siberians Improvements

Client Overview

Sunova Siberians is a Seattle-based breeder specializing in hypoallergenic Siberian cats. Focusing on quality breeding practices and healthy kittens, the business serves a niche audience of cat lovers seeking a reliable, allergy-friendly feline companion. Before working with Boulder SEO Marketing, the company faced challenges with online visibility and struggled to generate consistent leads through its website.

The Challenge

Despite a professional website and strong reputation in their space, Sunova Siberians did not rank well on Google. Their site lacked optimized content and had minimal organic traffic. Most importantly, they weren’t receiving enough inquiries to sustain a full waitlist of interested buyers. With limited pages and a static online presence, the site wasn’t converting traffic into leads.

The Solution

Boulder SEO Marketing initiated a four-month pilot project to prove the effectiveness of our Micro SEO Strategy℠. We implemented a step-by-step SEO roadmap that included:

Technical SEO Audit

We began by fully auditing the website’s meta titles, descriptions, and backend technical health.

Low-Hanging Fruit Analysis

We identified existing pages that already showed some search performance, especially the home and kittens pages.

AI-Assisted Keyword Research

We refined a targeted keyword list based on buyer intent and search trends using our BSM Co-Pilot AI tool.

Homepage Optimization

With limited content opportunities across the site, we centered the strategy on the homepage—rebuilding it with 1,500+ words of optimized, conversion-focused content.

Supporting Content Creation

We updated online class descriptions and improved service visibility for birth support, midwifery, and holistic health treatments.

Local SEO Enhancements

We optimized Sunova Siberians’ presence in local search directories and their Google Business Profile.

Conversion Tracking

We set up tracking to monitor leads via the waitlist signup form, which served as the primary conversion goal.

The Results

Within just three months of implementing the strategy, Sunova Siberians saw remarkable improvements:

+178% increase in organic search clicks (compared to the same timeframe the previous year)

+342% increase in Google search impressions

+170% organic traffic increase to the homepage

+500% increase in traffic to the kittens page

Waitlist filled within two weeks of launching the new homepage content, months in advance of expected availability

pet business SEO
pet business SEO

These outcomes dramatically exceeded expectations and validated the power of hyper-focused SEO work, even on a relatively small website.

“We now have a full waitlist extending into winter. We don’t even have any cats available—we’ve filled up thanks to the visibility boost!” — Brooke B.

Conclusion

By applying our proven Micro SEO Strategy℠ and AI-powered research tools, Boulder SEO Marketing helped Sunova Siberians achieve what most small breeders dream of: a consistently full pipeline of qualified leads. This case shows how quickly and effectively SEO can deliver tangible business outcomes for pet breeders and niche businesses looking to expand their visibility and boost conversions.

Want results like this?

Let’s explore how our Micro SEO Strategy℠ can grow your visibility and conversions. Contact Boulder SEO Marketing today.

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