SaaS SEO for Educators: A Case Study
How Class Composer Achieved a 32% Lift in Organic Clicks and Captured the Coveted AI Overview Spot
A Boulder SEO Marketing Customer Case Study
Class Composer, a specialized edtech software provider, turned to Boulder SEO Marketing with a clear goal: boost visibility in a competitive niche with limited on-site content opportunities. Within months, the brand not only increased organic clicks by over 30% but also secured top placement in Google’s AI Overview—a highly visible and emerging search feature. Here’s how we did it.
The Challenge
Class Composer is a single-product SaaS company offering a unique classroom placement tool for elementary schools. With a streamlined website and limited expansion opportunities, their SEO growth potential was heavily reliant on blog content and technical precision.
When Class Composer partnered with Boulder SEO Marketing, their key challenge was clear:
How do you grow organic traffic for a niche product with a static site and limited service offerings?
The client needed a content and visibility strategy that could:
- Drive high-intent traffic from educators and school administrators.
- Outperform larger edtech competitors.
- Establish brand authority across both traditional search and emerging SERP features like Google’s AI Overview.
The Solution
We implemented our Micro SEO Strategy℠, combining human expertise with AI-assisted tactics for maximum efficiency and impact.
Here’s what we delivered:
- Micro SEO Strategy℠ Rollout: We began with a tightly focused strategy targeting long-tail, intent-rich keywords that aligned with the challenges educators face during class list creation.
- Blog-Driven Authority Building: Since Class Composer’s site had minimal core service pages, we worked directly with the founder to develop and optimize one high-quality blog post per month. Topics were either proposed by our team or selected from an annual editorial calendar built collaboratively with the client.
- Human-Driven, AI-Assisted Optimization: Every blog article reflected the founder’s voice and subject matter expertise, while we handled the heavy lifting on keyword optimization, meta data, and internal linking.
- Technical SEO & Image Optimization: We applied structured data, properly tagged all images, and ensured accessibility best practices—helping Class Composer rank in Google Images and contributing to inclusion in AI Overview results.
- Ongoing SEO Maintenance: We maintained momentum with consistent blog publishing and on-page enhancements after transitioning to a lower monthly SEO maintenance plan.
The Results
Our strategic and collaborative approach produced measurable gains in a short time frame.
Snapshot: 28 Days vs. Same Period Previous Year
- +32% increase in organic clicks
- +43.32% increase in impressions
- Consistent #1 or #2 ranking for high-value keywords like “class list software”
- Featured in Google’s AI Overview and Image Search, with top image and text placement
“This is exactly what everyone’s talking about right now—AI Overviews. And Class Composer is right at the top.”
— Chris Raulf, Founder, Boulder SEO Marketing
Conclusion
Class Composer’s success proves that even single-product companies can achieve breakout visibility with the right SEO strategy. The results speak for themselves, from ranking in Google’s AI Overviews to achieving double-digit organic growth.
Looking to get your site into Google’s AI Overview or boost traffic with a focused, human-powered SEO plan?
Contact Boulder SEO Marketing today to start your own success story.
About Boulder SEO Marketing
BSM is a boutique SEO agency that helps EdTech companies increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been deploying hyper-focused SEO for software companies to help them climb the rankings. Unlike some EdTech marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!
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