Case Study on SEO for Property Management Companies
At a Glance
ACCU, Inc., a Colorado-based property management company with a 40-year legacy, wanted to revitalize its online presence and drive future growth. ACCU’s reputation for honesty, ethical practices, and deep community ties needed to be reflected in a modern, effective website that could compete in the digital landscape.
The company’s dated website was hindering its ability to attract new clients and communicate the breadth of its services. Executives recognized the need for a comprehensive overhaul, including a new website theme, improved layout, and user experience (UX) enhancements. They also sought guidance on conversion rate optimization and a long-term SEO strategy to compete more aggressively.
Solutions
We began with foundational SEO work to ensure ACCU, Inc.’s site could support the more targeted strategies to come. After laying the groundwork, we conducted in-depth keyword research, keeping in mind that the site was already ranking well for “Denver HOA services.” This insight guided the development of location-specific pages, each targeting relevant keywords for the communities across Colorado that ACCU, Inc. serves. This hyper-focused approach to landing pages allowed us to create laser-targeted content aimed at capturing search traffic from potential clients in specific geographic locations.
This is the core of our proprietary Micro-SEO Strategy℠ methodology, a powerful SEO and content marketing strategy that emphasizes creating high-quality, comprehensive content that aims to be the most authoritative resource on the internet for a given topic. In this case, each location page was meticulously crafted to provide the most relevant and valuable information for users searching for HOA management services in that specific area.
Results
Over the course of a year, our strategy of developing and optimizing location-specific landing pages has yielded exceptional results for ACCU, Inc. Each new page has consistently achieved strong rankings for its targeted keyword variations, driving a significant increase in organic search traffic.
Example of Growth (Community Management Services page):
This online visibility has had a major impact on ACCU, Inc.’s bottom line. James Phifer, President of ACCU, Inc., said, “Phones are ringing off the hook.” He also informed us that the company has experienced significant growth, doubling in size over the past year. In a glowing testimonial, Phifer credits BSM with helping the company sign “monster contracts.” This case study is a powerful reminder that, when done right, SEO can have a tangible—and even transformative—impact. As long as you set out to attract more of the right kind of traffic, the increased visibility will be followed by growth.
About Boulder SEO Marketing
The property management industry is a cornerstone of a thriving housing market. This industry is experiencing exciting growth and is constantly evolving, adapting to meet the needs of a dynamic market and leveraging technology to deliver exceptional service to both owners and residents.
BSM is a boutique SEO agency that helps small businesses increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!
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