Not Your Typical Law Firm SEO Agency

When it comes to law firm SEO services, many agencies make promises they can’t keep. That’s not us. Because the legal field is both hyperlocal and hypercompetitive, we know climbing the rankings is incredibly challenging. With that in mind, we don’t make any guarantees. Instead, we deploy a proprietary methodology and let the results speak for themselves.

Targeted Strategies for Targeted Results

A Hyper-Focused SEO Agency for Lawyers

Law firms have unique needs when it comes to search engine optimization. Unfortunately, not all agencies are equipped to meet them. If you want to reach the summit of a treacherous mountain—which is what the goal of SEO often feels like—you’ll need more than a Swiss Army Knife. While the knife’s versatility will come in handy, it’s the more specialized gear—ice axes, crampons, and trekking poles—that will ultimately get you to the top.

If you aim to climb the rankings, consider us your specialized gear. BSM is different from your run-of-the-mill digital marketing agency that claims to do it all. We take a hyper-focused approach to SEO for lawyers, and we’ll devise and deploy strategies as unique as the cases you handle. While others might try to juggle everything under the sun, we’ve honed our expertise on one thing: search engine optimization, crafted with law firms in mind.

Our mission revolves around empowering attorneys who find themselves caught in the shuffle among a crowd of competitors. If that situation hits close to home, it's not about throwing a bunch of tactics at the wall. What you truly need is a hyper-focused law firm SEO approach. Luckily, we've got the arsenal of tools to make it happen.

Website Design & Development

The seamless collaboration between our SEO team and web design squad is pivotal for achieving remarkable organic outcomes for attorneys. Our web designers don’t just focus on crafting visually pleasing front ends for your potential clients; they’re equally adept at optimizing the back end for top-notch performance.

If you’ve already poured considerable effort into your website, don’t worry—we won’t hit reset. Instead, we’ll refine existing pages to amplify their potential in bolstering your SEO strategy. Your investment in your site is invaluable, and we’re here to ensure it aligns with your law firm’s SEO goals.

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Search Engine Optimization

Doing SEO for lawyers demands expertise spanning both on- and off-page optimization. Our team is well-versed in these domains and always adheres to Google’s Webmaster Guidelines. In other words, we employ only those tactics that the search engines endorse. Why? Because we’re committed to shielding your site from any risks of being penalized or banned.

Now, let’s talk about the secret sauce: our Micro-SEO Strategies℠. These powerhouses have been a game-changer for countless clients. Curious if your law firm is a prime candidate? We invite you to read this SEO strategies guide—it might be the key that unlocks astounding results for your SEO journey.

Conversion Rate Optimization

As law firm SEO specialists, we understand that merely boosting traffic isn’t going to grow a firm. At BSM, we consider the big picture. Our ultimate goal is to elevate the conversion rates of your pages, ensuring that the influx of visitors translates into a substantial surge in new clients.

Here’s the kicker: the true magic lies in the convergence of two forces: increased traffic through SEO and enhanced conversions through CRO. This dynamic duo will propel your practice to new heights, aligning the surge in visibility with a parallel surge in more meaningful engagement.

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The Proof Is in the Pudding
Check out Our Reviews

Considering how many agencies provide law firm SEO services, it can be hard to stand out. While we’d like to think our results speak for themselves, we know you’re probably wondering what it’s like to work with us, and you probably want to hear firsthand accounts.

Deanna Baranyi
Deanna Baranyi
We have had a great experience working with Boulder SEO Marketing. Chris, Dan, and their team go above and beyond to work with our law firm (Debbie Taussig Law) on our SEO efforts.
Adam Wooten
Adam Wooten
Expert training on international SEO. Chris knows this topic better than anyone.
Aleksandra Seidemann
Aleksandra Seidemann
The online SEO course is packed with knowledge, useful tips and templates, allowing you to get right down to optimizing your web content. Definitely worth it!
Lisa Buffo
Lisa Buffo
Boulder SEO Marketing is awesome! I took their free course and online course and learned what I needed to take my business's SEO strategy to the next level. They are also friendly and prompt in their communications with students.
Dorian Cumberbatch-Quintero
Dorian Cumberbatch-Quintero
Professor Raulf in his brilliant course explains in a very affable style, how to better put into practice, the so frequent oversimplified understanding of Search Engine Optimization. As a student of TcLoc at Strasbourg University, it has been an invaluable opportunity to learn from him.
Jens Nicolaysen
Jens Nicolaysen
Chris was knowledgeable and flexible. We brought him in for a half-day work session to get part of our team up-to-speed around on-page specific SEO considerations. It was great for those who didn't know a ton about SEO and a great opportunity for others with more knowledge to ask more involved questions.
Austin Rosmarin
Austin Rosmarin
Chris was immensely helpful in teaching our company about the importance of SEO marketing and guiding us through new practices that we can implement to grow our company's traffic to new levels.
Samantha Miller
Samantha Miller
I attended the 2 Day Class with very minimal marketing/SEO background and I left with an abundance of knowledge to apply to the company I work for. Chris is extremely professional and makes the classes exceptionally easy to follow, especially for a beginner like myself. It was very hands on, small classes allowed for one-on-one attention. I would highly recommend this training to anyone that is looking to get a grasp/ make a career in the Marketing/SEO industry. He also supplies you with copies of everything that was discussed during the two days so you can go back and review at a later time. I am looking forward to future training classes with Chris!
Rhet Behler
Rhet Behler
Chris is an excellent seo marketing teacher. His two day class sets the foundation for SEO learning. It was refreshing to see Chris manage a wide spectrum of students from the highly technical to the local business owner. His SEO training is well organized and the class was of great value to me. Chris I truly appreciate your willingness to teach others, it's a great quality.
Brian Walter
Brian Walter
This is an excellent course, highly recommend. Chris is great at teaching and will give you a great baseline of white hat SEO (legal SEO). A great benefit to the course is that Chris has created a video series of the course so you can review any part of it at a later date. If you can do all the things and spend the time doing what Chris tells you, your business will see a significant increase in Internet traffic.

Check out our Google Business Profile to see what clients say about working with us.

Ready to Discuss Your Law Firm’s SEO Needs?

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What Sets Us Apart?

Any SEO agency for lawyers can toss around claims of uniqueness, but Boulder SEO Marketing is one of a kind. Aside from delivering actual results—check out this law firm SEO case study to see what we mean—here’s the scoop on what sets us apart from the rest:

Embracing Best Practices

In the legal field, we know reputation is EVERYTHING. That’s why we don’t play games with a client’s online reputation. Our strategies ensure your website maintains a pristine rapport with search engines. No shortcuts, just solid integrity.

The Micro-SEO Marvel

Micro-SEO Strategies℠ are hyper-focused campaigns that take advantage of low-hanging opportunities. We use this proprietary methodology to deliver real results in record time.

Targeted Precision

Forget aimless traffic. We’re all about attracting the right crowd. By homing in on pinpoint keywords, we’ll make sure your site’s visitors are genuinely interested in what your law firm has to offer.

Communication that Counts

Gone are the days of radio silence. Our project managers will keep you in the loop, updating you frequently on your site’s progress. Got questions? Concerns? They’re your go-to, ready to tackle any query as soon as it pops up.

Are You Looking for a Law Firm SEO Agency that Delivers Results?

We are here to help!

We're Selective with Our Partnerships

Our toolkit is tailored for precision, and it’s designed to tackle specific challenges. That’s why we don’t take on clients whose needs veer into territories we’re not equipped to navigate. Instead of being a jack-of-all-trades, we’re a master of one, and it’s getting you to the top of the search results.

No One-Size-Fits-All Solutions

Each client, especially in the law firm domain, has unique aspirations, so we never deploy one-size-fits-all strategies. Even within the same legal realm, ranking goals may diverge. So, we avoid the cookie-cutter approach and craft tailored solutions that reflect your distinct journey—just as we’re sure you do for your clients.

Law Firm SEO Case Study

Want to see a Micro-SEO Strategy℠ in action? Check out this law firm SEO case study:


Meet the Owners

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Chris Raulf

Founder & President

Chris Raulf is the founder of BSM, a hyper-focused SEO agency located in Denver, Boulder, and Los Angeles.

Chris and his team assist local, national, and international clients with their SEO, web design, and conversion rate optimization needs. Chris has over two decades of hands-on experience, and his multilingual background has helped him become a globally recognized international SEO expert.

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Daniel Burns

COO & Digital Strategist

For over 20 years, Daniel has built a proven record of managing strategic direction and development driving revenue gains and improving their efficiency and effectiveness.

Daniel grew up in Brazil and graduated from the University of Miami. An avid reader and adept at radical sports, he sailed across the Atlantic and biked across Europe. These broadening experiences allow him to think laterally, turning stakeholder expectations into successful digital strategies.

Practice Areas We Are Well-Versed In

Frequently Asked Questions

Does SEO work for law firms?

Absolutely! SEO is incredibly effective for law firms. It’s a critical tool for enhancing your online presence and attracting potential clients. By strategically optimizing your website’s content, structure, and other elements, you can rank higher in search engine results, making it easier for people to find your firm when searching for legal services.

What is SEO for lawyers?

SEO for lawyers involves applying specialized strategies and techniques to improve the visibility of a law firm’s website in search engine results. It’s all about ensuring that your website appears prominently when someone searches for legal services relevant to your practice areas. This includes optimizing your website’s content, keywords, meta tags, and online reputation to attract more qualified leads.

How can I improve my law firm’s website?

Improving your site demands a multifaceted approach. Start by ensuring it’s visually appealing, easy to navigate, and mobile-friendly. Create high-quality, informative content that addresses common legal questions and concerns. Incorporate relevant keywords that potential clients might use to search for legal services. Optimize your site’s loading speed, as slow websites can deter visitors. And don’t forget to include clear calls to action that guide visitors to contact your law firm.

What should I look for in an SEO agency for lawyers?

Choosing the right SEO agency for your law firm is crucial. Here are some key factors to consider:

  1. Specialization: Ensure the agency has experience working with law firms specifically. They should understand the unique challenges and opportunities in the legal industry.
  2. Proven Track Record: Look for case studies or examples of their past success with law firms. Ask for references if possible.
  3. Ethical Practices: Confirm the agency follows ethical SEO practices. Avoid agencies that promise overnight results or use black-hat tactics that could harm your website’s reputation in the long run.
  4. Transparent Reporting: The agency should provide regular reports on the progress of your SEO campaigns. Transparency is vital for tracking your investment’s impact.
  5. Customization: A more than one-size-fits-all approach is needed for law firms. The agency should be willing to tailor their strategies to your firm’s unique goals and practice areas.
  6. Communication: Clear communication is vital. The agency should be responsive to your questions, concerns, and updates.
  7. ROI Focus: Ultimately, the agency should be dedicated to delivering a solid return on investment (ROI) by driving more qualified leads to your law firm.

Remember, SEO is a long-term strategy, so choose an agency you’re confident can maintain a fruitful partnership over time.

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