SEO for Painters: A Case Study

Boosting Visibility and Bookings: The Power of SEO for Painters in Boulder

A Boulder SEO Marketing Customer Case Study

The Challenge

Maurer Painting, a trusted company known for its attention to detail and high-end quality, turned to us for help landing more painting jobs in the Boulder area. The company’s clients—many of whom are repeat customers—value its professionalism, trust, and personal touch, but Maurer Painting still faced challenges standing out among competitors to draw in new business while maintaining its reputation for excellence. Its ultimate goal was to enhance online visibility and establish itself as the go-to provider for premium painting services in the region.

The Solution

To help Maurer Painting secure more high-value painting jobs in Boulder, we deployed our proprietary Micro-SEO Strategies℠. This targeted approach focuses on increasing online visibility and ensuring the company ranks prominently for relevant, high-intent search queries. Our strategy included:

Core elements included:

Comprehensive Keyword Optimization: We identified search terms that resonated with Maurer Painting’s target audience and then integrated them across the site for maximum relevance.
On-Page Content Enhancements: We revised service pages with detailed, engaging content that highlights the company’s professionalism, attention to detail, and personal touch.
Local SEO Tactics: We strengthened Maurer Painting’s presence in Boulder with location-specific optimizations, including Google Business Profile updates and regionally tailored meta tags.
Strategic Content Marketing: We distributed blog posts and promotional content showcasing Maurer Painting’s expertise to position them as leaders in the field and attract more potential customers.

The Results

Our Micro SEO Strategy℠ delivered outstanding results for Maurer Painting, ensuring a strong online presence and steady client inquiries, even during the traditionally slower months:

Consistently Booked Calendar: Maurer Painting is fully booked for the next three months, a notable achievement for the winter season, driven by our targeted pages promoting holiday painting services.
High Search Rankings: The company now ranks #2 organically for “interior painting Boulder” and #3 for “residential painting Boulder,” solidifying its position as a top choice for local painting services.
Improved Lead Quality: With its increased visibility, Maurer Painting is attracting more clients who align with its focus on professionalism, attention to detail, and trustworthiness.

“We’re booked for the next three months! The winter months are usually slow because there’s not much opportunity for exterior painting. But thanks to BSM, we’ve had a great strategy in place. They helped us implement pages for holiday painting and created targeted marketing campaigns. Plus, there’s a good amount of interior paint jobs on the new constructions this winter. It’s looking good through February 2025!”

Hear directly from Tami Maurer, owner of Maurer Painting, as she shares her experience partnering with Boulder SEO Marketing. In this video, Tami discusses how our SEO strategies boosted their online visibility and helped attract more clients to their business.

Turn to BSM for SEO for Painting Companies

If you’re a painting company looking to land more high-value jobs and dominate your local market, we can help. At Boulder SEO Marketing, we specialize in SEO for painting companies, offering targeted strategies that deliver measurable results. Since 2009, we’ve been helping businesses like yours climb the search rankings with tailored painter SEO solutions. Ready to see how SEO for painters can transform your business? Contact us today for a free, no-obligation audit, and let’s turn your website into a powerful tool for attracting your ideal clients.

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How to Market Online Courses: An SEO Case Study

Standing out from the Crowd: How to Sell an Online Course with SEO

A Boulder SEO Marketing Customer Case Study

At a Glance

Transformance Advisors, a leader in online courses for Lean Transformation, Strategy Execution, and Supply Chain Management, needed a strategy to boost visibility and increase enrollments in a crowded market. With expertise in industry and education, CEO Mike Loughrin knew SEO was the key to reaching their target audience. He turned to Boulder SEO Marketing for help improving rankings and growing their online presence.

Solutions

We used our proprietary Micro-SEO Strategies℠ to enhance Transformance Advisors’ online visibility. This approach involved creating authoritative, high-quality content tailored to their key topics and audience.

Core elements included:

Targeted Keyword Research: Pinpointing search terms relevant to Lean Transformation, Strategy Execution, and Supply Chain Management.
Content Creation: Developing informative pages to engage potential students.
On-page Optimization: Refining keywords, meta descriptions, and header tags.
Technical SEO: Addressing site issues that hinder performance.
Link Building: Securing backlinks to build authority.

We also amplified visibility through LinkedIn, sharing press releases and course content to engage their target audience.

The Results

Our work with Transformance Advisors is a prime example of how Micro SEO can deliver big wins. Their “Certified Lean Practitioner” course now claims the #2 organic spot for critical keywords, standing out in a crowded field.

Since launching our Micro-SEO Strategies℠, they have also seen consistent growth in clicks and impressions for their pages—and the numbers keep climbing! These results prove the power of tailored SEO in connecting educators with the audience that matters most.

“BSM’s approach didn’t just help us climb the search engine rankings; it also improved our content. Now my team understands it better, so when we’re on a sales call, we can actually describe our program better than we used to.”

Hear directly from Mike Loughrin, Founder of Transformance Advisors, as he shares his experience partnering with Boulder SEO Marketing. In this video, Mike discusses how our SEO strategies enhanced their search engine rankings and elevated the quality of their content.

About Boulder SEO Marketing

If you’re an online course provider looking to boost visibility and attract more students, we’re here to help. At Boulder SEO Marketing, we specialize in targeted SEO strategies to drive incredible results. Since 2009, we’ve been laser-focused on helping clients climb the search rankings. Ready to turn your website into a powerful enrollment tool? Get in touch for a free, no-obligation audit and see how Micro SEO can help your courses stand out online.

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SEO for Industrial Equipment: A Case Study

How This Equipment Manufacturer Catapulted Clicks by over 450% in One Year

A Boulder SEO Marketing Customer Case Study

The Challenge

ESPEC North America makes specialized testing chambers that manufacturers use to ensure their products stand up to real-world conditions. When ESPEC came to us, they wanted to stand out online and reach more people looking for top-quality testing equipment. We saw the opportunity to use our industrial SEO expertise to boost their search rankings, making them easier to find for customers who need their products most.

Solutions

For this particular campaign, we targeted ESPEC’s Battery Test Methods and Specifications page. We tailored the Micro-SEO Strategy℠ around the content on the existing page with the goal of attracting even more traffic from those searching for reliable battery testing procedures.

Here’s what we did:

Created high-quality content that spoke directly to battery testing inquiries, increasing relevance for high-intent searches.
Distributed press releases promoting equipment conventions and linking back to the updated page to drive industry attention.
Published supporting content to strengthen authority.
Promoted the updated page on social media channels to reach a broader audience interested in battery testing solutions.

The Results

We were thrilled to see how our efforts paid off for ESPEC North America’s Battery Test Methods and Specifications page. The numbers tell a compelling story:

454% increase in total clicks year-over-year, showing that many more users found and interacted with the page.
631% increase in total impressions, which means the page is getting seen a lot more often.

About Boulder SEO Marketing

If you’re an equipment manufacturer looking to improve your online presence, we can help with effective industrial SEO strategies. At BSM, we customize our approach to fit your unique needs, ensuring you achieve the best possible results. Get in touch to schedule a free, no-obligation audit and discover how our expertise can turn your website into a powerful marketing tool.

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SEO for Pet Breeders: A Case Study

How a Maine Coon Cat Breeder Gained Incredible Traction in the Highly Competitive Pet Industry

A Boulder SEO Marketing Customer Case Study

The Challenge

Maine Coon Maniacs, a reputable pet breeder based in Colorado, is dedicated to ethical breeding practices but still faced stiff competition. Their primary challenge was to outrank these competitors in search engine results while positioning themselves as a trustworthy and reputable business. In an industry rife with scams and unethical practices, establishing confidence among potential customers was crucial for driving inquiries and sales.

Solutions

To enhance their online visibility, we revamped the available kittens page using our proprietary Micro-SEO Strategies℠. This included:

Keyword Research: Identifying and prioritizing search terms that potential buyers frequently use, ensuring the selected keywords aligned with their search intent.
Content Optimization: Crafting engaging, content about their available kittens to enhance the overall user experience.
On-Page Optimization: Strategically placing relevant keywords in the title, meta descriptions, headers, and content to improve search engine rankings while maintaining natural readability.

The Results

Our Micro-SEO Strategies℠ yielded impressive results for Maine Coon Maniacs. Within just a few weeks, the changes we made began to bear fruit like:

Increased Clicks: The optimized available kittens page experienced a substantial boost in clicks, driving more traffic from potential customers actively searching for Maine Coon kittens.
Improved Search Engine Rankings: Maine Coon Maniacs climbed the rankings for key queries related to their offerings, such as “Maine Coon kittens for sale” and “purebred kittens in Denver,” positioning themselves ahead of competitors.

As a result, the enhanced visibility not only instilled confidence in potential buyers but also contributed to a noticeable increase in inquiries and sales, reinforcing their status as a reputable pet breeder.

“Since You Guys Have Taken Over Our SEO, Sales Have Increased by 100%”

Hear directly from Kim Liszcz, the owner of Maine Coon Maniacs, as she shares her experience working with Boulder SEO Marketing. In this video, Kim highlights how our SEO strategies transformed her business and significantly boosted their online visibility in the competitive pet industry.

About Boulder SEO Marketing

If you need help marketing your pet breeding business online, Micro SEO may be the answer. At BSM, we tailor our tactics for each individual client, so they yield the best results possible. Reach out to schedule a free, no-strings-attached audit and see if you’re sitting on a potential goldmine.

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SEO for eCommerce Sites: A Case Study

How eCommerce SEO Services Helped This Small Independent Company Overtake the Biggest Players in the Home Goods Industry

A Boulder SEO Marketing Customer Case Study

At a Glance

Counter Couture, a small, independent business specializing in screen-printed goods, sought to improve its online visibility and drive sales in the highly competitive market of eCommerce. Despite their successful products, the company faced challenges in attracting organic traffic and ranking for relevant keywords.

Recognizing the importance of SEO in the digital landscape, Counter Couture turned to Boulder SEO Marketing (BSM) for expert guidance. The primary focus of the case study will be on the company’s Flour Sack Tea Towels product line, which saw increased search engine rankings and growing sales thanks to BSM’s eCommerce SEO services.

Solutions

Counter Couture’s eCommerce website initially featured a barebones product collection page for their Flour Sack Tea Towels, lacking the necessary SEO optimization to attract organic traffic. To address this, BSM implemented our super hyper-focused Micro-SEO Strategy℠ specifically tailored for eCommerce websites.

Our approach involved the following key steps:

In-depth keyword research: We conducted thorough research to identify the most relevant keywords and phrases that potential customers would use when searching for flour sack tea towels.
Comprehensive content creation: We added informative and engaging copy to the product collection page, highlighting the unique features and benefits of the Flour Sack Tea Towels. This content included detailed descriptions, product specifications, and customer testimonials.
On-page optimization: We optimized the page for search engines by incorporating relevant keywords into the title, meta description, headers, and body content.
Image optimization: We optimized the product images with appropriate file names, alt text, and compression to improve their visibility and search engine ranking.
Internal linking: We established a strong internal linking structure to connect the product collection page to other relevant pages on the website, helping search engines understand the site’s hierarchy and content.

By implementing this Micro-SEO Strategy℠, we were able to transform the product collection page into a highly optimized asset that effectively targeted potential customers and drove organic traffic. This approach is a unique and effective strategy that many eCommerce businesses overlook, providing a significant competitive advantage.

Results

Our SEO for eCommerce sites has yielded impressive results in terms of search engine rankings and organic traffic. The company has experienced a significant increase in visibility for relevant keywords, including “flour sack dish towels,” “flour sack kitchen towels,” and “flour sack cotton towels.”

As a direct result of these improved rankings, Counter Couture has seen a substantial rise in clicks and impressions compared to the previous year. This increased organic traffic has directly contributed to higher sales and brand awareness, both of which are still continuing to grow.

“Boulder SEO Marketing didn’t just improve our rankings; they elevated our entire online experience, making it easier for customers to find and connect with our brand”

Hear directly from Kaelin Tillery, the owner of Counter Couture, as she shares his journey with Boulder SEO Marketing. Counter Couture was struggling to drive traffic to their website. After partnering with BSM, they achieved a 42% increase in organic traffic, driven by targeted SEO strategies and content creation. Through a collaborative process with clear communication, weekly check-ins, and tailored optimizations, BSM helped Counter Couture expand their reach, attract loyal customers, and grow their online presence in the competitive eCommerce industry.

About Boulder SEO Marketing

At Boulder SEO Marketing (BSM), we specialize in helping eCommerce businesses like Counter Couture achieve exceptional results through strategic SEO. Our expertise in optimizing online stores for search engines has enabled us to drive significant organic traffic and boost sales for our clients. As a boutique SEO agency, we can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Apartment SEO Case Study

Turning Clicks into Clients: How Denver Apartment & Home Finders Boosted Leads by 14% in Just 30 Days

A Boulder SEO Marketing Customer Case Study

At a Glance

Denver Apartment & Home Finders, a dedicated service that helps people navigate the complexities of relocating to and within Denver, approached Boulder SEO Marketing with a clear objective: generate more leads in a highly competitive market. With so many apartment locators in the metropolitan area, they needed a strategic partner who could help them stand out. Their goal was to increase their visibility and attract more clients through effective apartment SEO. Understanding the challenges of this niche, they turned to us for our expertise in SEO for apartments and apartment finders.

Solutions

To help Denver Apartment & Home Finders achieve their goals, we implemented our proprietary Micro-SEO Strategies℠. These tactics target low-hanging fruit, which are essentially webpages that are performing relatively well but have the potential to rank much higher (i.e., in one of the top three spots on the SERPs). We focused on pages covering key topics like comparing Denver neighborhoods and tips on starting an apartment search.

The core of our strategy was revamping these pages so they became the best content available on the subject. By enhancing the quality and relevance of the content, we positioned Denver Apartment & Home Finders as a leading authority in their niche. But we didn’t stop at just driving more traffic; we concentrated on boosting conversions. We understood that the real value lay not in the quantity of visitors but in the quality of leads generated.

To achieve this, we strategically added clear and compelling CTAs above the fold, making it easy for visitors to take the next step. Additionally, we targeted specific keywords related to SEO for apartments, which attracted the right kind of site visitors—those actively searching for apartments in Denver. This holistic approach ensured that our efforts translated into meaningful, measurable results for Denver Apartment & Home Finders.

Results

In just 30 days, Denver Apartment & Home Finders saw a 14.4% increase in leads, specifically from people clicking on the “Start Your Free Search” button. This rise in submissions demonstrates the effectiveness of our focus on boosting conversions. Additionally, 14 out of the 15 targeted keywords related to “Start Your Free Search” are now ranking at #1, which is a testament to our strategic keyword targeting.

Perhaps most importantly, 64.55% of all leads in those 30 days came from organic search. This metric underscores the power of our apartment SEO efforts in driving valuable traffic and turning site visitors into potential clients. For Denver Apartment & Home Finders, these results mean more than just increased visibility—they translate into real business growth and a stronger foothold in the competitive Denver market.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps small businesses increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Local SEO Case Study

How an HOA Management Company Doubled in Size in a Single Year by Boosting Online Visibility

Case Study on SEO for Property Management Companies

At a Glance

ACCU, Inc., a Colorado-based property management company with a 40-year legacy, wanted to revitalize its online presence and drive future growth. ACCU’s reputation for honesty, ethical practices, and deep community ties needed to be reflected in a modern, effective website that could compete in the digital landscape.

The company’s dated website was hindering its ability to attract new clients and communicate the breadth of its services. Executives recognized the need for a comprehensive overhaul, including a new website theme, improved layout, and user experience (UX) enhancements. They also sought guidance on conversion rate optimization and a long-term SEO strategy to compete more aggressively.

Solutions

We began with foundational SEO work to ensure ACCU, Inc.’s site could support the more targeted strategies to come. After laying the groundwork, we conducted in-depth keyword research, keeping in mind that the site was already ranking well for “Denver HOA services.” This insight guided the development of location-specific pages, each targeting relevant keywords for the communities across Colorado that ACCU, Inc. serves. This hyper-focused approach to landing pages allowed us to create laser-targeted content aimed at capturing search traffic from potential clients in specific geographic locations.

This is the core of our proprietary Micro-SEO Strategy℠ methodology, a powerful SEO and content marketing strategy that emphasizes creating high-quality, comprehensive content that aims to be the most authoritative resource on the internet for a given topic. In this case, each location page was meticulously crafted to provide the most relevant and valuable information for users searching for HOA management services in that specific area.

Results

Over the course of a year, our strategy of developing and optimizing location-specific landing pages has yielded exceptional results for ACCU, Inc. Each new page has consistently achieved strong rankings for its targeted keyword variations, driving a significant increase in organic search traffic.

Example of Growth (Community Management Services page):

This online visibility has had a major impact on ACCU, Inc.’s bottom line. James Phifer, President of ACCU, Inc., said, “Phones are ringing off the hook.” He also informed us that the company has experienced significant growth, doubling in size over the past year. In a glowing testimonial, Phifer credits BSM with helping the company sign “monster contracts.” This case study is a powerful reminder that, when done right, SEO can have a tangible—and even transformative—impact. As long as you set out to attract more of the right kind of traffic, the increased visibility will be followed by growth.

About Boulder SEO Marketing

The property management industry is a cornerstone of a thriving housing market. This industry is experiencing exciting growth and is constantly evolving, adapting to meet the needs of a dynamic market and leveraging technology to deliver exceptional service to both owners and residents.

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Local SEO Case Study

How an EdTech Company with a Single Product Surpassed the Biggest Software Platforms on Google

A Boulder SEO Marketing Customer Case Study

At a Glance

Class Composer is innovative student placement software that streamlines the process of building balanced and effective classrooms—a crucial task that can be incredibly time-consuming for educators. It was created by a Boulder-based EdTech company that hopes to revolutionize class list creation for elementary school teachers.

The company reached out to Boulder SEO Marketing because they knew their software wouldn’t reach its full potential without strong online visibility. As a single-product company, they understood the critical importance of ranking high for their target keyword, “class lists.” They recognized the need for an SEO partner who could not only navigate the competitive landscape but also understand the nuances of the education technology niche.

Solutions

Building a Solid Technical Foundation

Before diving into content creation, we wanted to establish a solid technical foundation for Class Composer’s website. Using SE Ranking’s comprehensive auditing tools, we conducted a thorough analysis to identify and address issues that could hinder search engine visibility. This included:

Optimizing Metadata: Crafting compelling title tags and meta descriptions that accurately reflected the content of each page and incorporated the target keyword “class lists.”
Technical Fixes: Resolving site health issues, ensuring optimal crawling and indexing by search engines. This created a seamless user experience and demonstrated to Google that Class Composer’s website was well-maintained

Creating the Best Piece of Content on the Web

Acknowledging that quality content is the cornerstone of SEO, we worked closely with Class Composer to develop an exceptional resource page targeting the “class lists” keyword. This comprehensive page went beyond basic service descriptions, offering valuable insights and solutions to the core pain points of educators involved in class creation. Called a Micro-SEO Strategy℠, the page was designed to be the best piece of content on the entire internet about elementary class lists.

Key elements of our Micro-SEO Strategy℠ included:

In-Depth Expertise: The content showcased Class Composer’s deep understanding of the complexities of equitable student placement.
Comprehensive Coverage: We addressed every possible angle related to “class lists,” from software features to the theoretical underpinnings of balanced classrooms.
Collaborative Effort: BSM and Class Composer worked iteratively to ensure the content was both factually accurate and aligned with search intent.

Results

The results of this focused SEO campaign speak for themselves. When Class Composer began considering working with an EdTech marketing agency in late 2023, they were virtually invisible for their primary keyword, “class lists.” Fast forward to the present day: a search for “class lists” now places Class Composer in the coveted #2 organic position. Furthermore, the page has started ranking for additional relevant keyword phrases that will boost online visibility even more.

This achievement is especially impressive considering the short timeframe and Class Composer’s relatively new domain compared to longer-established competitors. Despite a smaller backlink profile, BSM’s strategic approach and content focus helped Class Composer outperform sites with significantly more backlinks, demonstrating the power of well-executed SEO in even a niche market.

Update! Class Composer Claims the Top Spot!

When we performed another incognito search about a month after publishing this case study, we were thrilled to see the latest rankings. Class Composer now holds the #1 position for “class lists.” Check out the screenshot below:

This is incredibly exciting news, but honestly, we’re not surprised. Because the algorithm is ever-changing, so are the rankings. That’s why we follow up on past Micro-SEO Strategies℠ periodically to check their performance. If they’re still climbing the rankings, awesome! And if they’re not, we evaluate the page to determine how we can make it align even better with the current algorithm.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps EdTech companies increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been deploying hyper-focused SEO for software companies to help them climb the rankings. Unlike some EdTech marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Local SEO Case Study

Recovering After a Redesign: How a Physical Therapy Practice Regained Its Position and Then Surpassed It

A Boulder SEO Marketing Customer Case Study

At a Glance

This case study features a premier physical therapy practice with multiple offices. Their team comprises highly skilled physical therapy doctors, each with specialized training that places them in the top 1% of their field. Their hallmark is individualized care delivered by expert clinicians.

When the client reached out to Boulder SEO Marketing (BSM), their primary aim was to revamp their digital presence, particularly their website. Physical therapy web design is inherently complex, and the client recognized the need to make its site more user-friendly and boost its appeal to search engines. They also wanted to ensure their online visibility reflected that they had offices in multiple locations.

BSM started the collaboration with a face-to-face meeting at one of their offices. The focus was on understanding their goals and evaluating their current website. It became evident that creating separate location pages would be crucial for spotlighting each office and improving local SEO, so the BSM team got to work.

Solutions

Recognizing the complexity of physical therapy web design and the need to cater to user experience and search engine optimization, we focused on implementing tailored solutions to address these specific challenges. Here’s what we worked on:

Location Pages

We created distinct location pages for each office to highlight the practice’s presence in the two different cities. These pages improved local SEO and provided essential information for potential clients seeking physical therapy services. We optimized these pages with relevant keywords and location-specific details to increase the client’s visibility to local audiences searching for physical therapy solutions.

Specialized Services Highlight

Understanding the client’s expertise in addressing a range of physical therapy needs, we developed targeted content highlighting specific services. This included dedicated pages on the website focusing on neck pain, headaches, cycling injuries, lower back pain, and rock climbing-related issues. By showcasing these specialized services, we aimed to attract potential clients seeking solutions to their specific needs, increasing the practice’s relevance and appeal to its target audience.

Results

Following the implementation of our tailored tactics, the client experienced significant improvements in their online visibility and search engine performance. Despite the anticipated initial dip in traffic following the website redesign—a natural occurrence in such projects—the client remained committed to the process, understanding the potential for long-term benefits. Consequently, they saw the following results:

Substantial Increase in Organic Search Traffic

After the revamped website launched, the practice witnessed a remarkable surge in organic search traffic. The practice experienced almost a 100% increase compared to the pre-launch period.

Significant Rise in Average Daily Clicks

Alongside the surge in organic search traffic, the client observed a notable increase in average daily clicks. The average daily click rate saw a nearly 100% increase, reflecting the enhanced engagement and interest generated by the improved digital presence and optimized content.

Enhanced Keyword Rankings

Our focused efforts on local SEO and targeted keyword optimization improved rankings for relevant search queries. The practice saw increased rankings for terms related to physical therapy services, further solidifying its position in local search results and attracting qualified leads seeking their specialized services.

About Boulder SEO Marketing

At BSM, we love doing SEO for physical therapy practices. As a boutique SEO agency, we help small businesses and medical offices increase organic traffic, and we can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Local SEO Case Study

Cutting Through the Competition: A Machine Shop Rises to the Top with Local SEO

A Boulder SEO Marketing Customer Case Study

At a Glance

Meet Advanced Precision Machining (APM), a powerhouse in Colorado’s machining scene. Since its inception in 2005, APM has offered a comprehensive range of manufacturing services. Led by Gerry Dillon, it has seen remarkable growth, nearly tripling over the years.

Despite this impressive growth trajectory, Gerry Dillon faced a daunting challenge shortly after getting the shop up and running— expanding APM’s client base in a competitive market. Recognizing the pivotal role of online visibility in today’s business landscape, Gerry sought the expertise of Chris Raulf, founder of Boulder SEO Marketing (BSM) and a renowned international SEO expert. While Gerry didn’t know much about machine shop SEO, he was confident Chris could help.

With APM as BSM’s inaugural client, the stage was set for a transformative partnership that would span nearly 15 years and counting. Gerry Dillon’s quest to bolster APM’s online presence became a turning point, with BSM’s tailored SEO strategies breathing new life into his local business.

Solutions

When APM teamed up with Boulder SEO Marketing (BSM), a website overhaul was in order. The old site wasn’t doing them any favors. The dark background was overlaid with even darker text, making navigating challenging and hurting the overall user experience. Redesigning the site was straightforward enough. Then, it was time to focus on machine shop SEO. Our main strategy? Taking a targeted local approach.

APM needed to stand out among the thousands of machine shops across the country. We optimized their Google Business Profile and listed them in relevant directories. Ultimately, we ensured they showed up when people searched for terms like “machine shop Longmont.”

It was a simple, effective strategy tailored for machinists and worked like a charm. This is the real deal regarding local SEO for machine shops.

Results

Mission accomplished! Thanks to BSM’s tailored local SEO approach, Advanced Precision Machining achieved a remarkable feat—its Google Business Profile soared to the coveted #1 spot on the search engine results pages (SERPs) for relevant keyword phrases.

But here’s the real kicker: The impact went far beyond snagging the top spot online. The visibility boost we provided had a monumental effect on APM’s bottom line. With newfound prominence in the digital realm, APM experienced a surge in business that transformed it from a modest shop into a thriving operation.

Picture this: multiple buildings full of state-of-the-art machinery—APM’s expansion was nothing short of impressive. And it’s all thanks to the incredible services they could offer, fueled by the additional visibility we helped them achieve. APM became the go-to choice for clients seeking precision and reliability, from small-scale projects to large-scale productions.

Our results weren’t just about numbers on a screen but real-world growth and success. APM’s journey from a local machine shop to an industry leader is a testament to the power of effective SEO strategies tailored to fit the unique needs of businesses like theirs.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps small businesses, including machine shops like APM, increase organic traffic. We can deliver actual results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results! Let us help you with machine shop SEO!

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