Case Study: Sunova Siberians — How a Seattle-Based Cat Breeder Filled Their Waitlist in Weeks with Micro SEO Strategy℠

How SEO Helped Sunova Siberians Fill Waitlists and Boost Organic Traffic by 178%

A Boulder SEO Marketing Customer Case Study

Client Overview

Sunova Siberians is a Seattle-based breeder specializing in hypoallergenic Siberian cats. Focusing on quality breeding practices and healthy kittens, the business serves a niche audience of cat lovers seeking a reliable, allergy-friendly feline companion. Before working with Boulder SEO Marketing, the company faced challenges with online visibility and struggled to generate consistent leads through its website.

The Challenge

Despite a professional website and strong reputation in their space, Sunova Siberians did not rank well on Google. Their site lacked optimized content and had minimal organic traffic. Most importantly, they weren’t receiving enough inquiries to sustain a full waitlist of interested buyers. With limited pages and a static online presence, the site wasn’t converting traffic into leads.

The Solution

Boulder SEO Marketing initiated a four-month pilot project to prove the effectiveness of our Micro SEO Strategy℠. We implemented a step-by-step SEO roadmap that included:

Technical SEO Audit

We began by fully auditing the website’s meta titles, descriptions, and backend technical health.

Low-Hanging Fruit Analysis

We identified existing pages that already showed some search performance, especially the home and kittens pages.

AI-Assisted Keyword Research

We refined a targeted keyword list based on buyer intent and search trends using our BSM Co-Pilot AI tool.

Homepage Optimization

With limited content opportunities across the site, we centered the strategy on the homepage—rebuilding it with 1,500+ words of optimized, conversion-focused content.

Supporting Content Creation

We updated online class descriptions and improved service visibility for birth support, midwifery, and holistic health treatments.

Local SEO Enhancements

We optimized Sunova Siberians’ presence in local search directories and their Google Business Profile.

Conversion Tracking

We set up tracking to monitor leads via the waitlist signup form, which served as the primary conversion goal.

The Results

Within just three months of implementing the strategy, Sunova Siberians saw remarkable improvements:

+178% increase in organic search clicks (compared to the same timeframe the previous year)

+342% increase in Google search impressions

+170% organic traffic increase to the homepage

+500% increase in traffic to the kittens page

Waitlist filled within two weeks of launching the new homepage content, months in advance of expected availability

These outcomes dramatically exceeded expectations and validated the power of hyper-focused SEO work, even on a relatively small website.

“We now have a full waitlist extending into winter. We don’t even have any cats available—we’ve filled up thanks to the visibility boost!” — Brooke B.

Conclusion

By applying our proven Micro SEO Strategy℠ and AI-powered research tools, Boulder SEO Marketing helped Sunova Siberians achieve what most small breeders dream of: a consistently full pipeline of qualified leads. This case shows how quickly and effectively SEO can deliver tangible business outcomes for pet breeders and niche businesses looking to expand their visibility and boost conversions.

Want results like this?

Let’s explore how our Micro SEO Strategy℠ can grow your visibility and conversions. Contact Boulder SEO Marketing today.

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Case Study: Sunova Siberians — How a Seattle-Based Cat Breeder Filled Their Waitlist in Weeks with Micro SEO Strategy℠

Boulder SEO Marketing helped Sunova Siberians, a Seattle-based cat breeder, dramatically increase search visibility and conversions. Our Micro SEO Strategy℠ delivered a 178% boost in organic clicks and filled their kitten waitlist in just two weeks. Read the full case study to see how we achieved it.

A Boulder Birth Center Bounced Back With SEO—Ranking #1 for Core Keywords and Booking Out New Services

Our local SEO services help health and wellness providers regain visibility, attract high-intent traffic, and grow. See how we helped a Boulder birth center rank #1 and fully book new services after a major setback.

How Class Composer Achieved a 32% Lift in Organic Clicks—and Captured the Coveted AI Overview Spot

This case study showcases how Class Composer increased organic visibility by 32% and secured a Google AI Overview placement through targeted content, technical SEO, and a data-driven strategy tailored for the edtech space.

Case Study: Helping a Local Birth Center Regain Visibility and Clients After a Major Setback

A Boulder Birth Center Bounced Back With SEO—Ranking #1 for Core Keywords and Booking Out New Services

A Boulder SEO Marketing Customer Case Study

The Client: Boulder Birth and Health

Located in the heart of Boulder, Boulder Birth and Health is a certified birth center offering holistic midwifery care, wellness services, and natural therapies like acupuncture. After being acquired—and then abruptly dropped—by a local hospital, the team needed to rebuild their online presence and patient pipeline quickly. With a limited budget and high urgency, they turned to Boulder SEO Marketing for a focused SEO strategy.

The Challenge

When Boulder Birth and Health reached out, they were recovering from a failed acquisition that had left their operations—and visibility—crippled. The loss of hospital funding meant they had to buy back their business and operate on a tight budget.

They were struggling with:

A lack of online visibility for both core and emerging servicesLimited awareness of newer offerings like acupunctureA drop in website traffic and local search rankings
Minimal budget for long-term SEO, requiring immediate ROI

They needed fast, strategic action to attract new patients while rebuilding financial stability.

The Solution

Boulder SEO Marketing launched a 4-month pilot project, using the proven Micro-SEO Strategies℠ to identify and optimize for low-competition, high-impact keywords.

Here’s what we implemented:

Technical SEO Audit

We uncovered and fixed on-site issues holding back visibility in search engines.

Google Search Console Analysis

We identified "low-hanging fruit" keywords already showing impressions and focused our strategy on these terms for quick wins.

Local SEO Optimization

As a brick-and-mortar facility, we optimized their Google Business Profile, added full descriptions of services and classes, and enhanced location-based metadata.

Acupuncture Page Optimization

We selected acupuncture as the focus for the Micro SEO Strategy. We fully rebuilt the page, optimized content around “Boulder acupuncture” terms, and supported it with four newly created pieces of content targeting related queries.

Content and Service Expansion

We updated online class descriptions and improved service visibility for birth support, midwifery, and holistic health treatments.

The Results

The improvements were fast, significant, and precisely what the client needed:

#1 Ranking for “Boulder Birth Center”

They now dominate Google for birth-related terms in Boulder.

Google Business Profile Ranks at the Top

Their local listing appears in top map results for “Boulder birth center” and related queries.

Acupuncture Keywords Skyrocketed

The keyword “Boulder Colorado Acupuncture” jumped from #47 to #7 and continued climbing.

Fully Booked Appointments

Their lead acupuncturist, Dr. Simba, is now booked back-to-back for the month, thanks to SEO-driven visibility.

“Acupuncture was a service that wasn’t even on the radar search-wise when we started. Now they’re fully booked—and considering rolling out the same SEO strategy for ultrasound and sonography.”
— Kathleen Hingan, Project Manager at Boulder SEO Marketing

Conclusion: Strategic SEO Recovery With Long-Term Momentum

What started as a survival move turned into a powerful turnaround story. Boulder Birth and Health went from nearly invisible online to dominating local search for established and emerging services.

They are now planning to expand the Micro SEO Strategy to new offerings and potentially redesign their blog to showcase educational content better.

Is your business recovering from a setback or ready to expand services with smart SEO?

Let’s create a strategy that gets you ranked, booked, and thriving.

Contact Boulder SEO Marketing today to get started.

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Case Study: Sunova Siberians — How a Seattle-Based Cat Breeder Filled Their Waitlist in Weeks with Micro SEO Strategy℠

A Boulder Birth Center Bounced Back With SEO—Ranking #1 for Core Keywords and Booking Out New Services

How Class Composer Achieved a 32% Lift in Organic Clicks—and Captured the Coveted AI Overview Spot

SaaS SEO for Educators: A Case Study

How Class Composer Achieved a 32% Lift in Organic Clicks and Captured the Coveted AI Overview Spot

A Boulder SEO Marketing Customer Case Study

Class Composer, a specialized edtech software provider, turned to Boulder SEO Marketing with a clear goal: boost visibility in a competitive niche with limited on-site content opportunities. Within months, the brand not only increased organic clicks by over 30% but also secured top placement in Google’s AI Overview—a highly visible and emerging search feature. Here’s how we did it.

The Challenge

Class Composer is a single-product SaaS company offering a unique classroom placement tool for elementary schools. With a streamlined website and limited expansion opportunities, their SEO growth potential was heavily reliant on blog content and technical precision.

When Class Composer partnered with Boulder SEO Marketing, their key challenge was clear:

How do you grow organic traffic for a niche product with a static site and limited service offerings?

The client needed a content and visibility strategy that could:

Drive high-intent traffic from educators and school administrators.
Outperform larger edtech competitors.
Establish brand authority across both traditional search and emerging SERP features like Google’s AI Overview.

The Solution

We implemented our Micro SEO Strategy℠, combining human expertise with AI-assisted tactics for maximum efficiency and impact.

Here’s what we delivered:

Micro SEO Strategy℠ Rollout: We began with a tightly focused strategy targeting long-tail, intent-rich keywords that aligned with the challenges educators face during class list creation.
Blog-Driven Authority Building: Since Class Composer’s site had minimal core service pages, we worked directly with the founder to develop and optimize one high-quality blog post per month. Topics were either proposed by our team or selected from an annual editorial calendar built collaboratively with the client.
Human-Driven, AI-Assisted Optimization: Every blog article reflected the founder’s voice and subject matter expertise, while we handled the heavy lifting on keyword optimization, meta data, and internal linking.
Technical SEO & Image Optimization: We applied structured data, properly tagged all images, and ensured accessibility best practices—helping Class Composer rank in Google Images and contributing to inclusion in AI Overview results.
Ongoing SEO Maintenance: We maintained momentum with consistent blog publishing and on-page enhancements after transitioning to a lower monthly SEO maintenance plan.

The Results

Our strategic and collaborative approach produced measurable gains in a short time frame.

Snapshot: 28 Days vs. Same Period Previous Year

+32% increase in organic clicks
+43.32% increase in impressions
Consistent #1 or #2 ranking for high-value keywords like “class list software”
Featured in Google’s AI Overview and Image Search, with top image and text placement

“This is exactly what everyone’s talking about right now—AI Overviews. And Class Composer is right at the top.”
— Chris Raulf, Founder, Boulder SEO Marketing

Conclusion

Class Composer’s success proves that even single-product companies can achieve breakout visibility with the right SEO strategy. The results speak for themselves, from ranking in Google’s AI Overviews to achieving double-digit organic growth.

Looking to get your site into Google’s AI Overview or boost traffic with a focused, human-powered SEO plan?

Contact Boulder SEO Marketing today to start your own success story.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps EdTech companies increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been deploying hyper-focused SEO for software companies to help them climb the rankings. Unlike some EdTech marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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Local SEO for Landscaping Companies: A Case Study

Phase One Landscapes – Reclaiming Digital Control and Driving Organic Growth

A Boulder SEO Marketing Customer Case Study

Phase One Landscapes, a premier landscape architecture and construction company based in Denver, Colorado, has transformed outdoor spaces with award-winning craftsmanship for over 30 years. The company specializes in creating elegant, functional outdoor living areas and is known for its personalized service and commitment to quality. However, despite its stellar reputation, Phase One Landscapes faced significant challenges with its digital presence that were holding it back from achieving its full potential online.

When they turned to us, they sought a trusted partner to help them regain control of their digital assets and elevate their online visibility. What followed was a collaborative journey that not only solved their immediate problems but also set the foundation for long-term growth.

The Challenge

Phase One Landscapes had been working with another agency providing marketing services and website management. Unfortunately, this arrangement created significant roadblocks:

Lack of Ownership: The previous agency owned their website, restricting Phase One Landscapes’ access and control. They were forced to rely on the agency for hosting and updates, which limited flexibility and autonomy.
Outdated Website: The website was visually unappealing and lacked modern functionality, resulting in a poor user experience. This negatively impacted engagement metrics and failed to reflect the high-end nature of their brand.
SEO Performance Issues: The site struggled to rank for critical keywords like “Denver landscapers” and other high-value search terms. Without proper optimization or strategic SEO efforts, organic traffic was stagnant.

The Solution

Our team developed a comprehensive content marketing and SEO strategy to address Phase One Landscapes’ challenges while paving the way for sustainable growth. The solution was delivered in two key phases:

Phase 1: Website Redesign and Migration

The first priority was to rebuild Phase One Landscapes’ website from the ground up, giving them full ownership and control over their digital assets. This process included:

Reclaiming Control: We ensured that Phase One Landscapes regained complete ownership of their website, hosting platform, and all associated accounts.
Modern Design: Using a WordPress template customized to reflect their brand’s elegance and professionalism, we created a visually stunning website that enhanced user experience.
SEO Equity Preservation: To avoid losing existing rankings during the transition:
- All URL structures were meticulously migrated.
- Content, meta titles, and descriptions were transferred without changes.
- Google’s recrawling and reindexing of the website was prioritized before introducing structural modifications.

Phase 2: Strategic SEO Implementation

We launched an aggressive SEO campaign once the new site was live to boost visibility for competitive keywords while driving local traffic. Key initiatives included:

Foundational Optimization:
- Conducted global keyword research to identify high-value search terms relevant to Phase One Landscapes’ services.
- Implemented schema markup for enhanced search engine understanding.
- Optimized meta titles and descriptions across all pages.
Content Strategy:
- Developed three pillar pages focused on core services like landscape architecture.
- Supported each pillar page with three blog posts and one press release (a total of nine blogs and three press releases).
Local SEO Focus:
- Optimized Google Business Profile listings to improve rankings in the map pack.
- Created citations to boost local visibility for location-specific searches.
- Negative Review Management: Assisted in removing harmful reviews from Google Business Profile to improve online reputation.

The Results

The impact of our collaboration with Phase One Landscapes was immediate and transformative:

Improved Rankings
- Achieved page-one rankings for competitive keywords such as “Denver landscaping” and other high-intent landscaping-related queries.
- Significant visibility improvements for long-tail keywords targeting specific services like “landscape architecture Denver.”
Enhanced User Experience
- The new website design resulted in better engagement metrics across the board—lower bounce rates, increased time on site, and higher conversion rates.
Increased Organic Traffic
- The optimized site structure led to an uptick in organic traffic from high-value local searches within Denver metro neighborhoods.
Client Satisfaction
- Phase One Landscapes regained full control of their digital assets, eliminating dependency on their previous agency, and expressed satisfaction with the efficiency of the process and the final product.

What’s Next

Building on this success, we are now creating location-specific pages targeting affluent neighborhoods like Cherry Hills Village and Englewood. These pages will further enhance local SEO performance by capturing leads from specific areas where Phase One Landscapes’ services are highly sought after.

Need SEO? Let’s Talk.

At Boulder SEO Marketing, we get local SEO for home services. From landscapers to contractors, we help premium brands rank—and most importantly, grow.

Phase One Landscapes trusted us to take back control of their digital presence. Now they’re leading the pack in Denver. Want the same for your business? Let’s make it happen.

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SEO for Food and Beverage Companies: A Case Study

Suerte Tequila’s SEO Pilot: Turning Skepticism into Sales

A Boulder SEO Marketing Customer Case Study

The Challenge

Suerte Tequila had the quality, the branding, and a loyal following—but was SEO really something they needed? That was the million-dollar question. Like many brands in the alcohol branding space, they’d invested in distribution, social media, and word-of-mouth. But search rankings? That was uncharted territory.

When we first sat down with the Suerte team, it was clear they weren’t convinced. Would SEO move the needle for a premium yet playful tequila brand? They didn’t want a long-term commitment without proof of concept. So, we pitched a pilot project—a short-term engagement designed to test the waters.

Typically, SEO takes at least four to six months to gain traction, but after analyzing their market, their competition, and our own experience in food and beverage digital marketing, we saw an opportunity to prove our point much faster. The Blanco tequila page would be our test case. If we could get results there, it would pave the way for a full-scale SEO and content marketing strategy.

The Solution

From day one, this project had a different kind of energy. Two Boulder-based businesses teaming up? That’s a no-brainer. But more than that, we live and breathe SEO for food and beverage companies—with past work for brands like Star Beer, Crew Supply, Future Farm, and more. We knew what worked, and we were ready to bring that expertise to Suerte.

Of course, it also didn’t hurt that our team happens to love tequila. In fact, when this project kicked off, there was actual competition over who would get to run point. Stéphane Mongeon—a proud Canadian and an even prouder tequila drinker—won the bid. His argument? “I know tequila, and I know SEO. And let’s be real… good tequila isn’t exactly easy to find in Canada.” Fair enough.

We zeroed in on a Micro-SEO Strategy℠ focused entirely on the Blanco tequila page. The approach included:

Hyper-Optimized Product Page: We built out content that showcased Suerte’s authenticity while making it search-friendly.
BSM Copilot AI Optimization: Our proprietary AI agent helped us make data-backed decisions in real-time.
Supporting Content: Suerte didn’t have a blog before. Now they do. And that meant we could create a content hub to drive even more organic traffic.

And because we were up against the holiday season, we hustled hard to get everything live by January 20th.

The Results

Skeptical? Not anymore.

50% more clicks year-over-year.
Impressions skyrocketed—a clear sign Google was loving the page.
Within six weeks, online sales jumped 60%, and total items sold increased by 65%.

That’s not normal for a brand-new page. But it reinforced what we already knew—Suerte had incredible tequila, and with the right SEO approach, we could make sure more people found it.

(And yes, we celebrated the win with a few well-earned shots of Suerte Blanco.)

What’s Next

Suerte is all in. The next move? Scaling this strategy across their entire lineup.

Reposado is next. It’s already performing well, but we’re taking it to the next level.
Then comes the main Suerte Tequila page.
And after that, we’ll tackle their canned margaritas.

What started as a pilot is now a full-fledged SEO strategy. The Suerte team is happy. Their sales prove that the strategy works. And with BSM Copilot continuing to optimize their digital presence, this is just the beginning.

Need SEO for a Food and Beverage Brand? Let’s Talk.

At Boulder SEO Marketing, we get food and beverage digital marketing. Whether it’s tequila, beer, plant-based foods, or gourmet peanuts, we know how to get brands ranking—and more importantly, selling.

Suerte trusted us with their SEO experiment. Now they’re reaping the rewards. Want to see what we can do for your brand? Let’s make it happen.

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SEO for Architects: A Case Study

How bldg.collective Dominated Local SEO for Boulder and Idaho

A Boulder SEO Marketing Customer Case Study

The Challenge

bldg.collective, a high-end architecture firm operating in Boulder and Idaho, wanted to boost its local SEO to enhance visibility for terms like “architecture firms in Boulder, CO.” As a firm specializing in large-scale, luxury residential projects, they needed a tailored SEO strategy to ensure they were found by potential clients searching for high-quality architecture services in their area.

The Solution

BSM got to work implementing a focused SEO strategy for architects, creating optimized location pages for both Boulder and Idaho. Our approach included:

Developing Location-Specific Pages: We created a new Boulder location page, incorporating SEO for architects and local-focused keywords, which helped bldg.collective rank highly for competitive terms like “architecture firms in Boulder, CO.”
Local SEO Best Practices: We enhanced the pages with keyword-rich content, optimized Google Business Profile listings, and integrated locally relevant content to increase the firm’s visibility for searches specific to their geographic areas.
Utilizing BSM Copilot: Our proprietary BSM Copilot platform allowed for faster, data-driven adjustments to the strategy, providing immediate improvements to the firm’s visibility, traffic, and ranking performance.

The Results

The Boulder location page ranked number 2 right from the start—an exceptional achievement for a brand-new page. Over time, it reached number 1 for key local search terms. The impact of our SEO for architects and builders was evident through the following results:

Improved Rankings and Visibility: The Boulder location page, optimized for local SEO and tailored to the needs of the architecture industry, climbed to the top rankings for relevant keywords.
Increased Google Business Profile Engagement: With a stronger local SEO strategy in place, the visibility and click-through rate for their Google Business Profile increased significantly, attracting new potential clients.
Return Clients and New Business: With better search engine rankings, bldg.collective saw a surge in both returning clients and new inquiries, further demonstrating the success of a focused SEO approach.

Turn to BSM for SEO for Architects

At Boulder SEO Marketing, we specialize in helping architects and builders achieve exceptional results with targeted SEO strategies designed to enhance local visibility and drive qualified leads. Since 2009, we’ve been committed to delivering real, measurable progress without the empty promises often made by agencies that claim to “do it all.” We understand the unique challenges and opportunities within the architecture and construction industries, and we use our expertise and advanced tools to help you climb search rankings, attract high-value clients, and grow your business.

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SEO for Google’s AI Overviews: A Case Study

How This Translation, Transcription, and Interpretation Company Dominated AI Overviews

A Boulder SEO Marketing Customer Case Study

The Challenge

With a focus on high-quality language solutions, Geneva Worldwide sought to establish itself as a go-to resource for clients seeking effective communication across cultures. To achieve this, the translation, transcription, and interpretation leader needed to ensure its content reached the right audiences, particularly through emerging technologies like AI Overviews, which play a critical role in search engine visibility.

The Solution

Geneva Worldwide’s page on video remote interpreting was a perfect candidate for a comprehensive Micro-SEO Strategy℠ that played up the page’s existing strengths while adapting it to the latest trends in search engine technology. Key components of our approach included:

Optimizing for AI Overviews: Understanding the importance of appearing in AI Overviews, we tailored Geneva’s content so it was more likely to be featured prominently in these results.
Leveraging SE Ranking Tools: By utilizing SE Ranking, we gained insights into performance metrics that shaped our approach. Their tools allowed us to identify opportunities for improvement and optimize content to enhance visibility further.
Enhancing Content and Visuals: We improved the aesthetics and clarity of existing graphics and content on the page. This not only made the information more accessible but also contributed to higher engagement rates from visitors.

By focusing on these strategies, we positioned Geneva Worldwide to effectively capitalize on the growing significance of generative AI and Google’s AI Overviews.

The Results

Increased Visibility: Geneva Worldwide now ranks prominently in AI Overviews, a crucial area for attracting potential clients. This enhanced visibility reflects our proactive optimization for AI trends, ensuring they stand out in search results.
Consistent Performance Metrics: With the help of SE Ranking, Geneva has been able to monitor its progress, confirming that their updated content is performing well in AI Overviews. This tracking allows for continuous refinement and adaptation to stay ahead in a competitive environment.
Enhanced Authority: The video interpretation services page has become one of the best resources available, earning Google’s attention and solidifying Geneva’s reputation as an expert in language solutions.

About Boulder SEO Marketing

At Boulder SEO Marketing (BSM), we help translation, transcription, and interpretation companies achieve outstanding results with targeted SEO strategies. Since 2009, we’ve been dedicated to delivering real, measurable progress without the empty promises often found with agencies that claim to “do it all.” We understand the nuances of the language services industry, and we leverage the right tools and expertise to help you rise in search rankings and connect with your ideal audience.

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SEO for SaaS: A Case Study

SEO Strategy for SaaS Helps TopFan Rank for 56 Industry-Specific Keywords in Record Time

A Boulder SEO Marketing Customer Case Study

The Challenge

TopFan, a leading SaaS platform specializing in fan engagement technology, approached us with a clear goal: to rank for a set of highly targeted keywords across multiple industries, including entertainment, music, podcasting, and nonprofits. With 81 specific keywords in hand, TopFan wanted to quickly increase their visibility and attract more clients using their fan club platform. They knew exactly what they wanted but needed an expert SEO company for SaaS to help bring their vision to life.

The Solution

To achieve these ambitious SEO goals, we developed a tailored SEO strategy for SaaS companies. Our approach was focused on fast, impactful results, leveraging both existing content and new, targeted sections to improve TopFan’s search engine rankings. Here’s what we did:

Keyword Optimization: We took the 81 keywords provided by TopFan and optimized their website to target each one specifically. This involved adding keywords strategically to page titles, meta descriptions, and headers.
On-Page Enhancements: We optimized existing pages, improving their relevance and keyword targeting, while also creating fresh, industry-specific landing pages for verticals like music, podcasting, and nonprofits to capture a wider audience.
Custom Page Creation: New dedicated pages were created for each industry segment, with the goal of capturing targeted traffic for the unique fan engagement needs of each group.
Efficient Project Management: The project was time-sensitive, so we set up a dedicated team to ensure streamlined communication and quick execution. Our project manager coordinated the efforts across the team, delivering everything on time without sacrificing quality.

The Results

Our SEO strategy for SaaS paid off in a big way. After implementing the targeted approach, TopFan experienced measurable improvements:

56 Keywords on Page 1: Out of the 81 keywords TopFan provided, 56 of them are now ranking on the first page of search results. This significantly boosted their visibility in key industry areas.
Increased Demo Conversions: As a result of the improved rankings, TopFan saw a noticeable increase in demo requests from qualified leads, contributing to higher conversion rates.
Fast, Tangible Results: Despite the tight timeline, we were able to deliver meaningful outcomes, demonstrating the effectiveness of our SEO strategy for SaaS companies and the ability to generate quick, tangible improvements.

About Boulder SEO Marketing

At Boulder SEO Marketing (BSM), we specialize in helping SaaS companies achieve exceptional growth through results-driven SEO strategies. Our expertise lies in understanding the unique challenges of SaaS businesses and tailoring SEO approaches to increase organic visibility, drive qualified traffic, and boost conversions. With a proven track record of success, we focus solely on SEO, delivering customized solutions that ensure long-term, measurable results. Whether you’re looking to improve search rankings for industry-specific keywords or enhance user engagement, BSM is the trusted partner for unlocking the full potential of your SaaS platform. Since 2009, we’ve been helping SaaS companies grow with effective, tailored SEO strategies designed to scale.

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SEO for eCommerce Sites: A Case Study

How eCommerce SEO Services Helped Caraline Skincare Gain the Visibility It Deserved

A Boulder SEO Marketing Customer Case Study

The Challenge

Laura, the founder of Caraline Skincare, created a brand focused on empowering women aged 45 to 70 with clean, natural, and effective skincare products. But despite the strength of her mission and products, her website wasn’t showing up in search results. With just three core products—each carefully crafted to promote healthy skin at every age—Caraline Skincare needed a way to stand out in a crowded online market.

As one of the best SEO companies for eCommerce, we stepped in to help Caraline Skincare increase visibility and grow traffic, so Laura’s message could reach more women who valued natural skincare.

The Solution

To get Caraline Skincare noticed, we applied our specialized eCommerce SEO services, focusing on the three flagship products.

Our approach included:

Keyword Research: We researched and selected keywords that aligned with Caraline Skincare’s target audience, such as “natural skincare for women over 45” and “plant-based face mist.”
Content Optimization: We enhanced product descriptions to reflect the empowering, self-accepting tone of the brand, incorporating the right keywords to increase organic search visibility.
Micro-SEO Pages: We created focused, optimized pages for each product, designed to rank higher in search results and attract relevant, engaged visitors.
This wasn’t about achieving massive success overnight—it was about getting Laura’s products in front of the right people and positioning Caraline Skincare for sustainable growth.

The Results

The impact of these eCommerce SEO services was evident in a year-over-year (YoY) comparison. Within just a few months, Caraline Skincare experienced significant improvements, demonstrating the effectiveness of our SEO strategies.

Impressions Increased by Nearly 1500%: While clicks were modest (as expected for a smaller website starting from scratch), the website’s visibility grew significantly, which is a crucial first step for long-term success.
Improved Keyword Rankings: Caraline Skincare’s products started ranking for valuable keywords like “natural skincare for mature skin” and “clean vegan face serum,” allowing the brand to be discovered by the right audience.
More Organic Traffic: The boost in impressions led to increased organic traffic, helping the brand connect with women who appreciate clean, empowering skincare.

About Boulder SEO Marketing

At Boulder SEO Marketing (BSM), we specialize in helping eCommerce businesses achieve remarkable results with targeted SEO strategies. Our Micro-SEO Strategies℠ have helped clients increase organic traffic and sales quickly and effectively. Since 2009, we’ve focused exclusively on SEO, delivering real, measurable results without the overpromises of agencies that claim to “do it all.” We know what it takes to climb the search rankings, and we use the right tools and expertise to get you to the top.

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SEO for Painters: A Case Study

Boosting Visibility and Bookings: The Power of SEO for Painters in Boulder

A Boulder SEO Marketing Customer Case Study

The Challenge

Maurer Painting, a trusted company known for its attention to detail and high-end quality, turned to us for help landing more painting jobs in the Boulder area. The company’s clients—many of whom are repeat customers—value its professionalism, trust, and personal touch, but Maurer Painting still faced challenges standing out among competitors to draw in new business while maintaining its reputation for excellence. Its ultimate goal was to enhance online visibility and establish itself as the go-to provider for premium painting services in the region.

The Solution

To help Maurer Painting secure more high-value painting jobs in Boulder, we deployed our proprietary Micro-SEO Strategies℠. This targeted approach focuses on increasing online visibility and ensuring the company ranks prominently for relevant, high-intent search queries. Our strategy included:

Core elements included:

Comprehensive Keyword Optimization: We identified search terms that resonated with Maurer Painting’s target audience and then integrated them across the site for maximum relevance.
On-Page Content Enhancements: We revised service pages with detailed, engaging content that highlights the company’s professionalism, attention to detail, and personal touch.
Local SEO Tactics: We strengthened Maurer Painting’s presence in Boulder with location-specific optimizations, including Google Business Profile updates and regionally tailored meta tags.
Strategic Content Marketing: We distributed blog posts and promotional content showcasing Maurer Painting’s expertise to position them as leaders in the field and attract more potential customers.

The Results

Our Micro SEO Strategy℠ delivered outstanding results for Maurer Painting, ensuring a strong online presence and steady client inquiries, even during the traditionally slower months:

Consistently Booked Calendar: Maurer Painting is fully booked for the next three months, a notable achievement for the winter season, driven by our targeted pages promoting holiday painting services.
High Search Rankings: The company now ranks #2 organically for “interior painting Boulder” and #3 for “residential painting Boulder,” solidifying its position as a top choice for local painting services.
Improved Lead Quality: With its increased visibility, Maurer Painting is attracting more clients who align with its focus on professionalism, attention to detail, and trustworthiness.

“We’re booked for the next three months! The winter months are usually slow because there’s not much opportunity for exterior painting. But thanks to BSM, we’ve had a great strategy in place. They helped us implement pages for holiday painting and created targeted marketing campaigns. Plus, there’s a good amount of interior paint jobs on the new constructions this winter. It’s looking good through February 2025!”

Hear directly from Tami Maurer, owner of Maurer Painting, as she shares her experience partnering with Boulder SEO Marketing. In this video, Tami discusses how our SEO strategies boosted their online visibility and helped attract more clients to their business.

Turn to BSM for SEO for Painting Companies

If you’re a painting company looking to land more high-value jobs and dominate your local market, we can help. At Boulder SEO Marketing, we specialize in SEO for painting companies, offering targeted strategies that deliver measurable results. Since 2009, we’ve been helping businesses like yours climb the search rankings with tailored painter SEO solutions. Ready to see how SEO for painters can transform your business? Contact us today for a free, no-obligation audit, and let’s turn your website into a powerful tool for attracting your ideal clients.

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