Local SEO Case Study

A Boulder SEO Marketing Customer Case Study

At a Glance

Class Composer is innovative student placement software that streamlines the process of building balanced and effective classrooms—a crucial task that can be incredibly time-consuming for educators. It was created by a Boulder-based EdTech company that hopes to revolutionize class list creation for elementary school teachers.

The company reached out to Boulder SEO Marketing because they knew their software wouldn’t reach its full potential without strong online visibility. As a single-product company, they understood the critical importance of ranking high for their target keyword, “class lists.” They recognized the need for an SEO partner who could not only navigate the competitive landscape but also understand the nuances of the education technology niche.

Solutions

Building a Solid Technical Foundation

Before diving into content creation, we wanted to establish a solid technical foundation for Class Composer’s website. Using SE Ranking’s comprehensive auditing tools, we conducted a thorough analysis to identify and address issues that could hinder search engine visibility. This included:

  • Optimizing Metadata: Crafting compelling title tags and meta descriptions that accurately reflected the content of each page and incorporated the target keyword “class lists.”
  • Technical Fixes: Resolving site health issues, ensuring optimal crawling and indexing by search engines. This created a seamless user experience and demonstrated to Google that Class Composer’s website was well-maintained
Building a Solid Technical Foundation

Creating the Best Piece of Content on the Web

Acknowledging that quality content is the cornerstone of SEO, we worked closely with Class Composer to develop an exceptional resource page targeting the “class lists” keyword. This comprehensive page went beyond basic service descriptions, offering valuable insights and solutions to the core pain points of educators involved in class creation. Called a Micro-SEO Strategy℠, the page was designed to be the best piece of content on the entire internet about elementary class lists.

Key elements of our Micro-SEO Strategy℠ included:

  • In-Depth Expertise: The content showcased Class Composer’s deep understanding of the complexities of equitable student placement.
  • Comprehensive Coverage: We addressed every possible angle related to “class lists,” from software features to the theoretical underpinnings of balanced classrooms.
  • Collaborative Effort: BSM and Class Composer worked iteratively to ensure the content was both factually accurate and aligned with search intent.

Results

The results of this focused SEO campaign speak for themselves. When Class Composer began considering working with an EdTech marketing agency in late 2023, they were virtually invisible for their primary keyword, “class lists.” Fast forward to the present day: a search for “class lists” now places Class Composer in the coveted #2 organic position. Furthermore, the page has started ranking for additional relevant keyword phrases that will boost online visibility even more.

Class Composer Case Study Image2
Class Composer Case Study Image3

This achievement is especially impressive considering the short timeframe and Class Composer’s relatively new domain compared to longer-established competitors. Despite a smaller backlink profile, BSM’s strategic approach and content focus helped Class Composer outperform sites with significantly more backlinks, demonstrating the power of well-executed SEO in even a niche market.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps EdTech companies increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been deploying hyper-focused SEO for software companies to help them climb the rankings. Unlike some EdTech marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

Share this case study

View Additional Case Studies

At a Glance

This case study features a premier physical therapy practice with multiple offices. Their team comprises highly skilled physical therapy doctors, each with specialized training that places them in the top 1% of their field. Their hallmark is individualized care delivered by expert clinicians.

When the client reached out to Boulder SEO Marketing (BSM), their primary aim was to revamp their digital presence, particularly their website. Physical therapy web design is inherently complex, and the client recognized the need to make its site more user-friendly and boost its appeal to search engines. They also wanted to ensure their online visibility reflected that they had offices in multiple locations.

BSM started the collaboration with a face-to-face meeting at one of their offices. The focus was on understanding their goals and evaluating their current website. It became evident that creating separate location pages would be crucial for spotlighting each office and improving local SEO, so the BSM team got to work.

Solutions

Recognizing the complexity of physical therapy web design and the need to cater to user experience and search engine optimization, we focused on implementing tailored solutions to address these specific challenges. Here’s what we worked on:

Location Pages

We created distinct location pages for each office to highlight the practice’s presence in the two different cities. These pages improved local SEO and provided essential information for potential clients seeking physical therapy services. We optimized these pages with relevant keywords and location-specific details to increase the client’s visibility to local audiences searching for physical therapy solutions.

Specialized Services Highlight

Understanding the client’s expertise in addressing a range of physical therapy needs, we developed targeted content highlighting specific services. This included dedicated pages on the website focusing on neck pain, headaches, cycling injuries, lower back pain, and rock climbing-related issues. By showcasing these specialized services, we aimed to attract potential clients seeking solutions to their specific needs, increasing the practice’s relevance and appeal to its target audience.

Results

Following the implementation of our tailored tactics, the client experienced significant improvements in their online visibility and search engine performance. Despite the anticipated initial dip in traffic following the website redesign—a natural occurrence in such projects—the client remained committed to the process, understanding the potential for long-term benefits. Consequently, they saw the following results:

Substantial Increase in Organic Search Traffic

After the revamped website launched, the practice witnessed a remarkable surge in organic search traffic. The practice experienced almost a 100% increase compared to the pre-launch period.

Significant Rise in Average Daily Clicks

Alongside the surge in organic search traffic, the client observed a notable increase in average daily clicks. The average daily click rate saw a nearly 100% increase, reflecting the enhanced engagement and interest generated by the improved digital presence and optimized content.

Enhanced Keyword Rankings

Our focused efforts on local SEO and targeted keyword optimization improved rankings for relevant search queries. The practice saw increased rankings for terms related to physical therapy services, further solidifying its position in local search results and attracting qualified leads seeking their specialized services.

About Boulder SEO Marketing

At BSM, we love doing SEO for physical therapy practices. As a boutique SEO agency, we help small businesses and medical offices increase organic traffic, and we can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

Share this case study

View Additional Case Studies

Local SEO Case Study

Cutting Through the Competition: A Machine Shop Rises to the Top with Local SEO

A Boulder SEO Marketing Customer Case Study

At a Glance

Meet Advanced Precision Machining (APM), a powerhouse in Colorado’s machining scene. Since its inception in 2005, APM has offered a comprehensive range of manufacturing services. Led by Gerry Dillon, it has seen remarkable growth, nearly tripling over the years. 

Despite this impressive growth trajectory, Gerry Dillon faced a daunting challenge shortly after getting the shop up and running— expanding APM’s client base in a competitive market. Recognizing the pivotal role of online visibility in today’s business landscape, Gerry sought the expertise of Chris Raulf, founder of Boulder SEO Marketing (BSM) and a renowned international SEO expert. While Gerry didn’t know much about machine shop SEO, he was confident Chris could help.

With APM as BSM’s inaugural client, the stage was set for a transformative partnership that would span nearly 15 years and counting. Gerry Dillon’s quest to bolster APM’s online presence became a turning point, with BSM’s tailored SEO strategies breathing new life into his local business.

Solutions

When APM teamed up with Boulder SEO Marketing (BSM), a website overhaul was in order. The old site wasn’t doing them any favors. The dark background was overlaid with even darker text, making navigating challenging and hurting the overall user experience. Redesigning the site was straightforward enough. Then, it was time to focus on machine shop SEO. Our main strategy? Taking a targeted local approach. 

APM needed to stand out among the thousands of machine shops across the country. We optimized their Google Business Profile and listed them in relevant directories. Ultimately, we ensured they showed up when people searched for terms like “machine shop Longmont.”

It was a simple, effective strategy tailored for machinists and worked like a charm. This is the real deal regarding local SEO for machine shops.

Results

Mission accomplished! Thanks to BSM’s tailored local SEO approach, Advanced Precision Machining achieved a remarkable feat—its Google Business Profile soared to the coveted #1 spot on the search engine results pages (SERPs) for relevant keyword phrases.

But here’s the real kicker: The impact went far beyond snagging the top spot online. The visibility boost we provided had a monumental effect on APM’s bottom line. With newfound prominence in the digital realm, APM experienced a surge in business that transformed it from a modest shop into a thriving operation.

Picture this: multiple buildings full of state-of-the-art machinery—APM’s expansion was nothing short of impressive. And it’s all thanks to the incredible services they could offer, fueled by the additional visibility we helped them achieve. APM became the go-to choice for clients seeking precision and reliability, from small-scale projects to large-scale productions.

Our results weren’t just about numbers on a screen but real-world growth and success. APM’s journey from a local machine shop to an industry leader is a testament to the power of effective SEO strategies tailored to fit the unique needs of businesses like theirs.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps small businesses, including machine shops like APM, increase organic traffic. We can deliver actual results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results! Let us help you with machine shop SEO!

Share this case study

View Additional Case Studies

SEO for Tech Companies | Customer Case Study

Keyword Climb & Traffic Boom: PEI Scales the SERPs and Lands a Flood of New Clients

The Results

3 Months compared to same time previous year

Site Visitors
+ 0 %
Search Traffic
+ 0 %
Online Leads
+ 0 %
Bsm Client 3

Once the BSM team got to work, we saw a traffic jump and a corresponding rise in revenue. We know this boom in business is directly tied to organic search, and we couldn’t be happier with the results.

Stephanie Hamrick

PEI’s Marketing Director

At a Glance

An award-winning IT company, PEI is a technology consultancy and service provider that works with businesses nationwide. Founded in 1988, the company has established itself as a trusted Microsoft Gold Partner and has since become the only one in the world with eight gold certifications. With over 150 active clients and a backlog of 7,000 successful projects, PEI prides itself on delivering customized tech solutions that drive growth and maximize operational efficiency.

Stephanie Hamrick, PEI’s Marketing Director, approached BSM with a clear objective: strengthen the company’s online presence and attract more targeted leads. With that in mind, our mission was twofold: optimize PEI’s site for improved search engine visibility and drive more relevant traffic.

Stephanie Hamrick, PEI’s Marketing Director, approached BSM with a clear objective: strengthen the company’s online presence and attract more targeted leads. With that in mind, our mission was twofold: optimize PEI’s site for improved search engine visibility and drive more relevant traffic.

Solutions

PEI, a rising star in the tech world, needed its online presence to catch up with its ambition. Enter Boulder SEO Marketing (BSM), the technical SEO agency specializing in launching IT companies into the search engine stratosphere. Armed with our proven Micro-SEO Strategies℠, a powerful SEO strategy, we crafted a targeted plan that propelled PEI past the competition.

Tech Tweaks

First, we rolled up our sleeves and conducted a comprehensive website audit, digging deep to uncover every technical hiccup. Slow loading times? Confusing navigation? Mobile mayhem? BSM swooped in like digital surgeons, streamlining everything to ensure a smooth user experience.

Content Cavalry

Next, we unleashed our content creation battalion, crafting compelling, keyword-rich articles and blog posts that resonated with PEI’s ideal audience. But we didn’t just write and hope. We deployed our strategic syndication tactics, spreading PEI’s message across relevant platforms like wildfire, igniting brand awareness, and attracting droves of qualified leads.

Backlink Bonanza

The real magic happened off-page. With laser-focused outreach and relationship-building campaigns, we secured high-quality backlinks from industry heavyweights. These weren’t just links; these were authoritative endorsements that boosted PEI’s online reputation and made their search engine rankings soar.

Google Business Profile Glow-Up

Because local visibility is the lifeblood of any business, we gave PEI’s Google Business Profile (GBP) profile a full makeover. Optimized keywords, dazzling photos, and irresistible descriptions helped us transform its GBP into a search engine beacon, attracting local customers like moths to a flame.

Results

PEI is now a search engine superstar, reigning supreme in its niche and leaving the competition in the dust. Check out some of the most impressive results we’ve achieved for PEI over the years:

Improved Keyword Rankings

PEI’s once-buried pages have erupted onto page one for relevant keywords with lots of conversion potential. The company’s brand awareness is rising, market reach is skyrocketing, and leads are flooding in like a digital tidal wave.

Results Of Seo For Tech Companies

“We can attribute a handful of new clients to BSM’s efforts,” Stephanie said. “Without the increased visibility, they never would have found us otherwise.”

Seo Agency For Technology Companies In Action

These screenshots are just two examples of the improved keyword rankings BSM’s proprietary approach has achieved for PEI. And thanks to BSM’s promotional efforts post-launch, relevant phrases like “business cloud networking” and “cloud networking services” are still rising to this day.

This is the power of strategic SEO. This is the magic of Micro-SEO Strategies℠ in action. And this is just the beginning for PEI. Their managed services page is no longer a dusty brochure; it’s a launchpad for growth, a portal to success, and a testament to the power of Micro-SEO Strategies℠ and the potential of SEO for tech companies.

About Boulder SEO Marketing

If you’ve been looking for a digital marketing agency specializing in SEO for tech companies, your search is over. BSM is a boutique SEO agency that helps managed IT service providers increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results! As a leading SEO agency for technology companies, we can help you reach more clients.

Share this case study

View Additional Case Studies

Irrigation Equipment Business SEO Case Study

Dominating the Field: A Year of Spectacular Growth in Irrigation Equipment

Previous slide
Next slide

The Results

3 Months compared to same time previous year

Total Clicks
+ 0 %
Total impressions
+ 0 %
Average Position
+ 0 %
Bsm Client

We couldn’t be happier with the results BSM has achieved so far. Their approach has not only propelled us ahead of our competition but also solidified our position as an undisputed leader in the field of agricultural equipment. Partnering with BSM has been a game-changer, and we look forward to continued success in the digital realm.

The Client

At a Glance

Our story begins with Chris Raulf, BSM’s visionary founder and CEO, and Daniel Burns, the dynamic COO, receiving a compelling inquiry. A prominent irrigation equipment supplier reached out about climbing the rankings. After scrutinizing their website and evaluating the potential of partnering with them, Chris and Daniel flew out to their base of operations to meet the company executives in person. During this trip, they shared their extensive knowledge of irrigation marketing and introduced the client to BSM’s proprietary Micro-SEO Strategies℠, a powerful SEO strategy.

As the conversation unfolded, it became clear the client had ambitious goals. They wanted to dominate the highly competitive digital landscape within the agricultural industry, a challenge requiring innovation and expertise.

With the ink barely dry on the partnership agreement, Chris and Daniel got to work designing a comprehensive Micro-SEO Strategy℠, showcasing the hands-on, personalized touch that BSM is known for.

Solutions

BSM crafted two distinct but interlinked solutions for the irrigation equipment business that would transform its digital presence.

1. A Full-Fledged Micro-SEO Strategy℠

The first phase was deploying a Micro-SEO Strategy℠ focused on one of the client’s core irrigation systems. Here’s how BSM did it:

  • Keyword Selection: BSM conducted comprehensive research to identify the most competitive and relevant keywords within the agricultural equipment niche. The goal was clear: determine which phrases would drive organic traffic and boost conversions.
  • Content Optimization: Armed with their target keywords, the BSM team initiated a transformative process to update the client’s existing webpage. The objective was to make the page the best content on the web for that particular type of irrigation system. This meant optimizing every aspect, from content quality and structure to user experience and engagement.

The result? A powerful, hyper-focused Micro-SEO Strategy℠ that would serve as the cornerstone of the client’s digital presence. BSM set the stage for the irrigation equipment business to dominate its niche.

2. Backend Technical Optimization

While Chris and Daniel spearheaded the Micro-SEO Strategy℠, BSM’s tech team took a deep dive into the technical health of the client’s website and set out to enhance its functionality and appeal to search engines.

  • Comprehensive Analysis: BSM’s experts meticulously analyzed the website, assessing it from top to bottom. This included scrutinizing site speed, mobile-friendliness, crawlability, and more.
  • Actionable Fixes: Armed with a wealth of insights, BSM’s tech team gave the client detailed instructions on rectifying the issues they found and making additional improvements.

 

Results

Forget guesswork and green thumbs. BSM’s irrigation marketing delivered laser-focused SEO that increased total clicks by 700%, propelling the client from online obscurity to a digital oasis. But we didn’t stop there.

Year-over-year, the client witnessed a surge across every key metric, including impressions and average position:

Image1

The targeted keywords for the irrigation system consistently rank among the top results on Google, driving potential customers to the page. At the same time, the technical optimizations led to a better user experience, resulting in increased engagement, longer time spent on the website, and reduced bounce rates. Furthermore, the client witnessed a substantial surge in organic traffic and experienced higher conversion rates, translating into tangible business growth.

This isn’t just a case study; it’s a testament to BSM’s data-driven approach. We don’t throw seeds and hope for a harvest; we plant a strategic roadmap, nurture it with meticulous execution, and reap the rewards of consistent, quantifiable growth.

 

About Boulder SEO Marketing

If you need irrigation marketing, look no further than BSM. BSM is a boutique SEO agency that helps small businesses increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

Share this case study

View Additional Case Studies

E-Commerce Magnet Company SEO Case Study

Unlocking Millions in Potential: How We Turned SEO Secrets into E-commerce Gold

Previous slide
Next slide

The Results

3 Months compared to same time previous year

Total Clicks
+ 0 %
Total impressions
+ 0 %
Average Position
+ 0 %
Bsm Client 2

Transparency is king, but sometimes, a little mystery fuels innovation. We’re focused on future-proofing our success, and for now, that means keeping our digital marketing tactics close to the chest. If this case study revealed our name, our competitors could catch on to what we’re doing, and it will become that much harder to stay on top!

The Client

At a Glance

Forget incognito mode; this e-commerce giant is cloaking its genius. We can’t name names, but let’s just say they’re magnetizing the online market with irresistible products, and their digital pull is about to blow your mind. While we can’t reveal much more about the specific client, we can show you how we turned this hidden gem into an impression and click-magnet powerhouse. Read on to learn why SEO e-commerce services were such a sound investment for them.

Solutions

Keyword Excavation

We dug deep into the buyer psyche, unearthing the golden phrases customers use when searching for the magnets the client sells. These weren’t just keywords; they were treasure maps guiding us straight to leads! We then infused product pages with the language our keyword research yielded, transforming them into conversion goldmines.

PR Blitz

After updating the content, we implemented a digital PR campaign. This included crafting and distributing targeted press releases, sharing the news on social media with engaging posts, and building backlinks through industry collaborations. These efforts effectively brought the revamped pages to the attention of both Google and potential customers, boosting visibility and driving organic traffic.

Enhancing the User Experience

No e-com SEO strategy is complete without a few tech fixes. We identified and addressed user pain points within the informational pages. This involved simplifying complex layouts for intuitive navigation, ensuring content clarity and easy-to-digest information, and strategically placing clear calls-to-action (CTAs) that guided users toward desired steps. Additionally, we implemented rich schema markup, including FAQs, to enhance search engine understanding and improve page ranking. These optimizations transformed the informational pages into seamless conversion hubs, drawing visitors deeper into the sales funnel with every click.

Results

Forget hidden treasures, this e-commerce company is now the shining star of search results. Thanks to BSM’s tried and true approach, the client witnessed a year-over-year growth spurt that redefines “impressive.” Let’s delve into the data that speaks volumes:

  • Organic Traffic Surge: Remember those product pages that were buried on the SERPs? We catapulted them to the top, producing a phenomenal surge in organic traffic. This influx of visitors proves the power of strategic keyword targeting and optimized content.
  • Impressions Avalanche: We didn’t just nudge impressions; we unleashed a tidal wave! A remarkable increase year-over-year meant millions of Google searchers saw the client’s magnetic marvels, driving brand awareness and customer engagement.
  • Click Magnetism in Action: With increased visibility came an irresistible pull. Clicks jumped, demonstrating the persuasive power of optimized product pages and targeted outreach campaigns.
  • Conversion Chain Reaction: The journey didn’t stop at clicks. Website visitors converted to loyal customers at a higher rate compared to the previous year. This impressive leap from clicks to conversions underscores the effectiveness of a data-driven SEO approach.

The screenshot below highlights just one of the product pages we optimized for the client. Check out the incredible year-over-year increases!

Unlocking millions in potential. E-commerce SEO case study.

These aren’t just numbers; they’re a testament to e-com SEO’s transformative power. And the best part? This is just the beginning.

About Boulder SEO Marketing

If you’re an online retailer and you’ve been struggling to surpass your competitors in search results, turn to Boulder SEO Marketing for SEO e-commerce services. BSM is a boutique SEO agency that helps small businesses increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠, a powerful SEO strategy. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

Share this case study

View Additional Case Studies

SEO for IT Companies | A Customer Case Study

Unlocking the #1 Position: How NOYNIM IT Solutions Dominated for “Denver IT Services”

The Results

3 Months compared to same time previous year

Site Visitors
+ 0 %
Search Traffic
+ 0 %
Online Leads
+ 0 %
1517382202833

What BSM achieved for us, taking us from the shadows of page two on Google to the top spot on page one on Google, was truly remarkable. We are deeply impressed and thankful for their exceptional SEO prowess.

Jeremy Kaplan

Vice President of Sales & Marketing of NOYNIM IT Solutions

At a Glance

NOYNIM IT Solutions, a managed IT service provider based out of Denver, was founded on the belief that organizations of all sizes deserve centralized IT support. They cater to smaller entities that cannot afford to maintain an entire IT department in-house. Composed of certified experts, their team is committed to providing affordable rates, responsive service, and proactive solutions to businesses across various industries, as well as to government agencies, educational institutions, and nonprofit organizations.

NOYNIM IT Solutions contacted BSM to gain traction for Denver-based keywords and appeal to more local clients. Before our partnership, the website ranked on page two for the SEO keyword “Denver IT services.” Since very few people venture past the first page of search results, this wasn’t helping them land new clients. Their location page also needed an upgrade to serve their target audience better. With all of that in mind, our goals were clear: get them on page one for “Denver IT services” and build more brand awareness in the area so they could earn the trust of local businesses in need of IT services.

Solutions

After evaluating the customer’s website, we decided their current Denver location page was a prime candidate for a Micro-SEO Strategy℠. We also wanted to manage their Google business profile and deploy a regular content strategy with an adjoining social media prong. Here’s an explanation of each tactic we deployed:

Location Page Optimization

The existing location page was thoroughly revamped, incorporating frequently asked questions (FAQs), detailed service information, and engaging infographics. This comprehensive content ensured that visitors found the page informative and user-friendly.

Regular Content Strategy

We devised a content plan consisting of three monthly blog posts targeting specific keywords relevant to Denver IT services. This approach aimed to attract organic traffic and increase visibility for relevant search queries.

Google Business Profile Management

We actively managed their profile, ensuring it displayed accurate and up-to-date information. This optimization helped boost local search visibility and credibility.

Social Media Promotion

As part of the digital marketing strategy for this IT company, we actively promoted newly created content across the customer’s social media platforms. This allowed us to increase the reach and engagement of their target audience.

Results

Our four-pronged approach yielded impressive results, significantly improving NOYNIM’s online visibility and search engine rankings. More specifically, they saw the following:

Increased Rankings

SEO for IT companies in action

Expanded Keyword Visibility

The location page ranks for additional relevant keywords, increasing the customer’s visibility and potential reach among their target audience.

See what SEO for tech companies can do

Boost in Impressions and Clicks

The optimized page experienced a remarkable 300% increase in impressions and clicks. This surge in organic traffic indicated higher engagement and increased brand exposure.

About Boulder SEO Marketing

If you’ve been looking for a digital marketing agency specializing in SEO for tech companies, your search is over. BSM is a boutique SEO agency that helps managed IT service providers increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

Share this case study

View Additional Case Studies

Improving Northern New Jersey Pet Care Services:

ESP Pet Specialists SEO Case Study

Previous slide
Next slide

The Results

3 Months compared to same time previous year

Site Visitors
+ 0 %
Search Traffic
+ 0 %
Online Leads
+ 0 %
Chris Raulf Founder Boulder Seo Opt

This is one of my favorite success stories because it’s founded on more than a year’s worth of data. ESP has been with us for a while, and it’s been incredible to watch their traffic continue increasing consistently.

Chris Raulf

Founder and President, BSM

At a Glance

As Northern New Jersey’s most trusted team for dog walking, pet sitting, and private boarding, ESP Pet Specialists has over a decade of experience caring for animals of all ages, dispositions, and temperaments. Fully bonded and insured, ESP’s staff of highly trained dog walkers and pet sitters has pet first aid training and is thoroughly educated on canine body language and fear aggression. ESP Pets also caters to feline and feathered friends.

Challenges

Back in 2021, ESP Pet Specialists wanted to improve their visibility online so they could attract more of the right kind of web traffic. After attending a webinar that Boulder SEO Marketing founder Chris Raulf gave through Six-Figure Pet Business Academy™, they decided to reach out and utilize our services. We signed them as a client in May of 2021. During their onboarding, they shared some of their most ambitious goals, which included:

  1. Climbing the rankings for relevant keyword phrases like “dog walking”, “pet sitting”, and “dog boarding” services
  2. Attracting more of the right kind of web traffic so they could increase their conversation rates
  3. Establishing themselves as a reliable pet care provider within the communities where they offer their services (more than a dozen locations)

One of the greatest challenges ESP faced was the sheer level of competition within the industry. There’s no shortage of pet care providers, so we had to ensure we made them stand out from the rest while emphasizing what they do best.

Solutions

The foundation of every successful local SEO strategy is a fully functional website—you can be sure Google notices things that aren’t working—so we started by conducting a comprehensive analysis of the client’s site. Once we made the necessary tech fixes, we knew we could proceed with more targeted tactics. With the client’s goals in mind, we then:

  1. Identified and removed outdated content that was no longer providing value in the eyes of Google
  2. Implemented an aggressive local SEO strategy so they could start ranking higher for all their locations
  3. Engaged on social media and published high-quality content on their behalf
  4. Optimized the pages across their site based on SEO best practices
  5. Optimized their Google Business Profile so it would rank predominantly in the Local Map Pack

Since Google’s algorithm changes daily, it’s important to note that we always tweak our approach along the way. While the tactics listed above made up the prongs of our strategy, we evaluated the client’s progress monthly and adjusted our methods as needed to achieve more impressive results faster.

Now that ESP Pet Specialists is consistently ranking on the top of the SERPs, we’ve also added a maintenance prong to our strategy. Google doesn’t give static sites the same attention as dynamic ones that always have a new reason to click, so we make sure to consistently produce high-quality content for them and to continue engaging with their communities on social media.

The Results

By using our SEO and web design strategies ESP Pet Specialists has successfully achieved their goals and more. Initial activities focused on foundational work and targeted on-page optimization efforts for the entire website, not specific locations. Success was measured by looking at overall growth for a six-month period.

 

Image2 1 1024x402 1
Image4
Image5

Key Metrics

Check out these incredible metrics we captured over the course of the campaign:

1,200

And Counting! The Number of Additional Visitors That ESP Saw in Organic Traffic After We Deployed Our Strategy

6

The Number of Months It Took to Notice a Dramatic Increase in Overall Growth

32

The Number of Positions the Site Increased by on Average for All Keywords Being Monitored

Following the foundational on-page work, strategy efforts shifted to more hyper-focused tactics targeting a specific location and keywords for both organic search and local map pack results. Our starting point focused on the location page for Livingston, NJ (the business headquarters) combined with associated keywords with high intent and conversion potential for the business. Keywords with relatively high search metrics, positioned between spots 3 and 15 in the search results, were targeted given their potential for improvement in the search results quicker. These included: dog walking, pet sitter, and dog boarding.

Image1 2 1024x537 1
Image3 1 1024x520 1
Image6

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps small businesses increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

Share this case study

View Additional Case Studies

Dental Franchise SEO Case Study

Optimizing Hundreds of Location Pages and Google Business Profiles for Comfort Dental

The Results

3 Months compared to same time previous year

Site Visitors
+ 0 %
Search Traffic
+ 0 %
Online Leads
+ 0 %
Download

Working with the franchise SEO experts at Boulder SEO Marketing on this project has been a pleasure. They have a deep understanding of the dental industry and a proven track record of success in helping businesses improve their online visibility and generate more leads. We highly recommend BSM to any franchise looking to grow their business through SEO.

Comfort Dental Management Group

Comfort Dental Group Inc.

At a Glance

Founded by Dr. Rick A. Kushner, Comfort Dental is the world’s largest and most successful Dental franchise for patients of all ages.

Despite having over 180 locations across ten states, Comfort Dental faces immense competition in the industry and, consequently, recognizes the need to strengthen its online presence. The engagement between Comfort Dental and Boulder SEO Marketing (BSM), a hyper-focused Denver SEO company, began with a recommendation from Stephanie, who used to work for a customer of BSM. Stephanie had moved on to Comfort Dental’s current branding agency. When asked if she knew of an SEO agency that may be a good fit for this project, she referred Comfort Dental to BSM for franchise SEO services.

BSM’s CEO Chris Raulf and COO Daniel Burns had an introductory call with Mike, the VP of Technology at Comfort Dental. During this exploratory session, they inquired about the franchise’s goals, allowing Mike to share some of the company’s biggest challenges. Taking the valuable insight they gained, Chris and Daniel crafted a franchise SEO strategy proposing BSM to optimize hundreds of Comfort Dental’s location pages and Google Business Profiles to boost organic search traffic and customer engagement.

With a shared vision for success, the partnership between Comfort Dental and Boulder SEO Marketing commenced. The agency’s expertise in franchise SEO services and Comfort Dental’s commitment to providing exceptional dental care paved the way for a transformative digital journey.

 

Solutions

Comfort Dental faced several challenges in its digital marketing efforts. Its website needed proper optimization for local search, which resulted in limited online visibility and low organic traffic. Optimizing location pages for hundreds of franchises was a complex task, however. The franchise SEO experts at BSM were up for the challenge and met it head-on by devising a comprehensive approach with three distinct phases.

Phase One: Building a Solid Foundation

The first stage of the process involved multiple steps to set the stage for all subsequent efforts.
  1. Account Set Up and Collaboration: BSM had extensive discussions with Comfort Dental’s web design company to understand the limitations of their content management system (CMS). Working within these constraints, BSM and Comfort Dental’s web design company started to work closely together to explore solutions for effective optimization.
  2. Google Business Profiles Access: Securing access to the Google Business Profile for each of Comfort Dental’s locations was vital for implementing successful local SEO strategies. One of the main objectives of this project was to ensure that every location was accurately represented on Google Business Profile.
  3. Support Ticket System: Acknowledging the importance of seamless coordination, BSM established a support ticket system to facilitate smooth communication and issue prompt resolutions. With hundreds of locations involved, this system ensured the Comfort Dental headquarters, the dentists, the software vendor, and BSM collaborated throughout the optimization process.
  4. Thorough Keyword Research: BSM conducted meticulous keyword research to identify relevant and high-traffic search terms for each location. This crucial step paved the way for targeted optimization in phase two.

Phase Two: Implementing Optimization Tactics

With a strong foundation established, BSM started the optimization process for hundreds of Comfort Dental’s location pages. The approach was customized for each location, allocating dedicated time based on comprehensive research. BSM executed the following steps:
  1. Content Creation: BSM created valuable, informative, and localized content for each location. The content was tailored to the practice’s dental, orthodontic, pediatric dentistry, or oral surgery services.
  2. Local SEO and Google Business Profile Optimization: BSM optimized Comfort Dental’s Google Business Profile listings for each location to improve local search rankings in the Local Map Pack search results. The goal was to ensure consistency and accuracy in NAP (Name, Address, Phone number) data across all directories, significantly boosting local visibility and search engine trust.
  3. Real-time Reporting and Progress Tracking: BSM provided Comfort Dental with real-time reporting and progress updates throughout the optimization process. Transparent communication and regular monitoring ensured that all parties were informed about the project’s status.
  4. Step-by-Step Documentation: BSM meticulously documented the optimization process, including before-and-after screenshots, to illustrate the improvements made to each location’s Google Business Profile. This documentation served as a comprehensive record of the work undertaken.

Phase Three: Paving the Way for Future Growth

While phase three, the deployment of full-scale Micro-SEO Strategies℠, has yet to be initiated, it represents the next stage of evolution in Comfort Dental’s franchise SEO journey. BSM plans to apply our proprietary methodology to climb the rankings within the limitations of the current content management system. Deploying hyper-focused Micro-SEO Strategies℠ will further elevate Comfort Dental’s online presence, enhancing its visibility. In the meantime, BSM provided every practice with step-by-step instructions for bolstering their SEO efforts in-house to continue the optimization efforts. These instructions included tactics for generating more reviews, boosting engagement on social media, and using the Google Business Profile Chat feature. And for practices that want to continue outsourcing their SEO efforts so they can focus on what they do best, BSM created two monthly packages—a starter plan and an advanced plan—tailored to meet the unique needs of the dental franchises going forward.
  1. Reach page 1 of Google for “elevation tents”
  2. Surpass their biggest competitors on the SERPs for relevant keyword phrases
  3. Establish their products as the best on the market
  4. Foster trust among those in need of elevation tents, like endurance athletes

Results

Increase in Organic Impressions

Comfort Dental witnessed a substantial surge in organic traffic across the entire website and for their location pages. Targeted keywords and localized optimization played a vital role in attracting relevant visitors.

 

Image2 1 1024x226 1

Improved Local Search Rankings

The Google Business Profile optimization and local SEO efforts led to higher rankings in local search results for dental, orthodontic, pediatric dentistry, and oral surgery services. This increase in visibility allowed potential patients to find the nearest Comfort Dental location easily.

Higher Conversion Rates and Engagement

The bounce rate was reduced with improved on-page optimization and engaging content, and visitors spent more time on Comfort Dental’s location pages. Reducing the bounce rate led to higher conversion rates in appointment bookings and patient inquiries.

About Boulder SEO Marketing

If you need franchise SEO services, look no further than BSM. A boutique SEO agency, BSM helps national franchises increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been assisting clients to climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

 

Share this case study

View Additional Case Studies

Personal Injury Law Firm SEO Case Study

Driving High-Quality Leads to Debbie Taussig Law, LLC

The Results

3 Months compared to same time previous year

Site Visitors
+ 0 %
Search Traffic
+ 0 %
Online Leads
+ 0 %
1516347617166

Once BSM got to work, it was amazing how quickly my site started climbing the rankings. The legal field is incredibly competitive, and I’m certain that outranking other personal injury firms in the area is going to have an incredible impact on my bottom line.

Debbie Taussig

Owner at Debbie Taussig Law, LLC

At a Glance

Meet Debbie Taussig Law, LLC (www.colorado-lawfirm.com), a renowned personal injury firm in Boulder, Colorado. Its mission is to help accident victims rebuild their lives by providing fierce legal representation.

Debbie contacted us because she was looking for an SEO agency for lawyers. She wanted to increase the number of people who found her website through Google’s organic search results. These are the non-paid listings that appear when someone searches for relevant keywords. Debbie understood the value of appearing prominently in these search results to attract more potential clients.

Debbie was also determined to generate more high-quality leads. She recognized the importance of connecting with individuals genuinely seeking legal assistance and likely to become clients.

Our mission was clear: Help the firm enhance its online presence, increase visibility in organic search results, and ultimately drive more relevant traffic and leads to the site. This law firm SEO case study explains exactly how we did just that, so read on!

Sollutions

Conducting Keyword Research

Our first step was conducting comprehensive keyword research for SEO to uncover the most relevant and intent-driven keywords for personal injury lawyers in Boulder. By targeting these keywords, we aimed to achieve prominent placements in organic search results.

Enhancing Existing Content

Using our proprietary methodology comprised of Micro-SEO Strategies℠, we identified existing content that ranked on the second or third pages of Google’s search results and enhanced it. After tailoring our SEO for lawyers, we incorporated target keywords, added frequently asked questions (FAQs), refined the copy so it was up-to-date, and revamped the overall layout for a better user experience.

Deploying a Digital Public Relations Campaign

To further amplify the online presence of Debbie Taussig Law, we launched an extensive digital PR campaign. This involved publishing press releases highlighting the firm’s achievements, significant cases, and unique value propositions. By promoting optimized pages across various social media platforms, we maximized the reach and impact of these announcements.

Optimizing Google Business Profile

We recognized the significance of local search and optimized Debbie’s Google Business Profile. By meticulously crafting her profile, we aimed to secure a top-ranking position in the Local Map Pack—the prime real estate displayed at the top of search results for location-specific queries.

Results

Significant Increase in Online Visibility

As a direct outcome of our efforts, Debbie Taussig Law experienced a substantial surge in online visibility. There was a notable boost in website traffic. Moreover, Debbie’s Google Business Profile consistently appeared among the top three listings, ensuring heightened exposure and visibility to individuals searching for personal injury lawyers in Boulder.

The optimized pages targeting keywords related to car, pedestrian, and truck accidents witnessed remarkable growth in organic impressions. Impressions refer to the number of times the website appeared in search results. Thanks to our strategic optimization techniques, these pages experienced impressive growth rates ranging from nearly 200% to over 500%.

Image1 1024x324 1

Enhanced Local Rankings

Debbie Taussig Law’s rankings in the Boulder area noticeably improved. Numerous high-intent keywords now secure top positions within Google’s Local Map Pack. By achieving these prominent local rankings, Debbie’s firm established itself as a leading personal injury lawyer in Boulder, reinforcing its credibility and trustworthiness among residents.

Acquisition of New Customers

The combined effect of attracting relevant organic traffic and positioning Debbie Taussig as a top-tier personal injury lawyer in Boulder translated into tangible business outcomes. The increased visibility and improved rankings resulted in a significant influx of new customers for her firm. By effectively connecting with individuals actively seeking legal assistance, Debbie Taussig Law solidified its reputation as a go-to resource for accident victims in the Boulder area.

About Boulder SEO Marketing

If you’ve been looking for an SEO agency for lawyers, your search is over. BSM is a boutique SEO agency that helps small businesses increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

Share this case study

View Additional Case Studies

Available in less than a minute

What is your SEO score?

Enter the URL of any landing page or blog article and see
how optimized it is for one keyword or phrase.

Sample Report Opt

Free SEO Audit

The SEO audit will not only evaluate the overall search engine optimization performance of your website but also provide a ton of other details, including​:

Ready to Discuss Your Project?

Business Consultant Cta Arrow Opt
BSM’s Micro-SEO Strategies℠ offers clear, effective SEO solutions, helping businesses achieve top rankings effortlessly.

Stay informed about

Interested in working with BSM?

Find us on social media.