SEO for IT Companies | A Customer Case Study

Unlocking the #1 Position: How NOYNIM IT Solutions Dominated for “Denver IT Services”

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What BSM achieved for us, taking us from the shadows of page two on Google to the top spot on page one on Google, was truly remarkable. We are deeply impressed and thankful for their exceptional SEO prowess.

Jeremy Kaplan

Vice President of Sales & Marketing of NOYNIM IT Solutions

At a Glance

NOYNIM IT Solutions, a managed IT service provider based out of Denver, was founded on the belief that organizations of all sizes deserve centralized IT support. They cater to smaller entities that cannot afford to maintain an entire IT department in-house. Composed of certified experts, their team is committed to providing affordable rates, responsive service, and proactive solutions to businesses across various industries, as well as to government agencies, educational institutions, and nonprofit organizations.

NOYNIM IT Solutions contacted BSM to gain traction for Denver-based keywords and appeal to more local clients. Before our partnership, the website ranked on page two for the SEO keyword “Denver IT services.” Since very few people venture past the first page of search results, this wasn’t helping them land new clients. Their location page also needed an upgrade to serve their target audience better. With all of that in mind, our goals were clear: get them on page one for “Denver IT services” and build more brand awareness in the area so they could earn the trust of local businesses in need of IT services.

Solutions

After evaluating the customer’s website, we decided their current Denver location page was a prime candidate for a Micro-SEO Strategy℠. We also wanted to manage their Google business profile and deploy a regular content strategy with an adjoining social media prong. Here’s an explanation of each tactic we deployed:

Location Page Optimization

The existing location page was thoroughly revamped, incorporating frequently asked questions (FAQs), detailed service information, and engaging infographics. This comprehensive content ensured that visitors found the page informative and user-friendly.

Regular Content Strategy

We devised a content plan consisting of three monthly blog posts targeting specific keywords relevant to Denver IT services. This approach aimed to attract organic traffic and increase visibility for relevant search queries.

Google Business Profile Management

We actively managed their profile, ensuring it displayed accurate and up-to-date information. This optimization helped boost local search visibility and credibility.

Social Media Promotion

As part of the digital marketing strategy for this IT company, we actively promoted newly created content across the customer’s social media platforms. This allowed us to increase the reach and engagement of their target audience.

Results

Our four-pronged approach yielded impressive results, significantly improving NOYNIM’s online visibility and search engine rankings. More specifically, they saw the following:

Increased Rankings

Expanded Keyword Visibility

The location page ranks for additional relevant keywords, increasing the customer’s visibility and potential reach among their target audience.

Boost in Impressions and Clicks

The optimized page experienced a remarkable 300% increase in impressions and clicks. This surge in organic traffic indicated higher engagement and increased brand exposure.

About Boulder SEO Marketing

If you’ve been looking for a digital marketing agency specializing in SEO for tech companies, your search is over. BSM is a boutique SEO agency that helps managed IT service providers increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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SEO for IT Companies | A Customer Case Study

NOYNIM IT Solutions contacted BSM because we do SEO for IT companies. This customer case study highlights how we helped them claim the top spot in Google.

ESP Pet Specialists | Local Business SEO Case Study

This is one of my favorite success stories because it’s founded on more than a year’s worth of data. ESP has been with us for a while, and it’s been incredible to watch their traffic continue increasing consistently.

Dental Franchise SEO Case Study

Discover the game-changing power of franchise SEO services: Learn how BSM optimized hundreds of Comfort Dental location pages and Google Business Profiles.

Improving Northern New Jersey Pet Care Services:

ESP Pet Specialists SEO Case Study

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Chris Raulf

Founder and President, BSM

At a Glance

As Northern New Jersey’s most trusted team for dog walking, pet sitting, and private boarding, ESP Pet Specialists has over a decade of experience caring for animals of all ages, dispositions, and temperaments. Fully bonded and insured, ESP’s staff of highly trained dog walkers and pet sitters has pet first aid training and is thoroughly educated on canine body language and fear aggression. ESP Pets also caters to feline and feathered friends.

Challenges

Back in 2021, ESP Pet Specialists wanted to improve their visibility online so they could attract more of the right kind of web traffic. After attending a webinar that Boulder SEO Marketing founder Chris Raulf gave through Six-Figure Pet Business Academy™, they decided to reach out and utilize our services. We signed them as a client in May of 2021. During their onboarding, they shared some of their most ambitious goals, which included:

Climbing the rankings for relevant keyword phrases like “dog walking”, “pet sitting”, and “dog boarding” services
Attracting more of the right kind of web traffic so they could increase their conversation rates
Establishing themselves as a reliable pet care provider within the communities where they offer their services (more than a dozen locations)

One of the greatest challenges ESP faced was the sheer level of competition within the industry. There’s no shortage of pet care providers, so we had to ensure we made them stand out from the rest while emphasizing what they do best.

Solutions

The foundation of every successful local SEO strategy is a fully functional website—you can be sure Google notices things that aren’t working—so we started by conducting a comprehensive analysis of the client’s site. Once we made the necessary tech fixes, we knew we could proceed with more targeted tactics. With the client’s goals in mind, we then:

Identified and removed outdated content that was no longer providing value in the eyes of Google
Implemented an aggressive local SEO strategy so they could start ranking higher for all their locations
Engaged on social media and published high-quality content on their behalf
Optimized the pages across their site based on SEO best practices
Optimized their Google Business Profile so it would rank predominantly in the Local Map Pack

Since Google’s algorithm changes daily, it’s important to note that we always tweak our approach along the way. While the tactics listed above made up the prongs of our strategy, we evaluated the client’s progress monthly and adjusted our methods as needed to achieve more impressive results faster.

Now that ESP Pet Specialists is consistently ranking on the top of the SERPs, we’ve also added a maintenance prong to our strategy. Google doesn’t give static sites the same attention as dynamic ones that always have a new reason to click, so we make sure to consistently produce high-quality content for them and to continue engaging with their communities on social media.

The Results

By using our SEO and web design strategies ESP Pet Specialists has successfully achieved their goals and more. Initial activities focused on foundational work and targeted on-page optimization efforts for the entire website, not specific locations. Success was measured by looking at overall growth for a six-month period.

Key Metrics

Check out these incredible metrics we captured over the course of the campaign:

1,200

And Counting! The Number of Additional Visitors That ESP Saw in Organic Traffic After We Deployed Our Strategy

6

The Number of Months It Took to Notice a Dramatic Increase in Overall Growth

32

The Number of Positions the Site Increased by on Average for All Keywords Being Monitored

Following the foundational on-page work, strategy efforts shifted to more hyper-focused tactics targeting a specific location and keywords for both organic search and local map pack results. Our starting point focused on the location page for Livingston, NJ (the business headquarters) combined with associated keywords with high intent and conversion potential for the business. Keywords with relatively high search metrics, positioned between spots 3 and 15 in the search results, were targeted given their potential for improvement in the search results quicker. These included: dog walking, pet sitter, and dog boarding.

About Boulder SEO Marketing

BSM is a boutique SEO agency that helps small businesses increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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SEO for IT Companies | A Customer Case Study

NOYNIM IT Solutions contacted BSM because we do SEO for IT companies. This customer case study highlights how we helped them claim the top spot in Google.

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Dental Franchise SEO Case Study

Discover the game-changing power of franchise SEO services: Learn how BSM optimized hundreds of Comfort Dental location pages and Google Business Profiles.

Dental Franchise SEO Case Study

Optimizing Hundreds of Location Pages and Google Business Profiles for Comfort Dental

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Working with the franchise SEO experts at Boulder SEO Marketing on this project has been a pleasure. They have a deep understanding of the dental industry and a proven track record of success in helping businesses improve their online visibility and generate more leads. We highly recommend BSM to any franchise looking to grow their business through SEO.

Comfort Dental Management Group

Comfort Dental Group Inc.

At a Glance

Founded by Dr. Rick A. Kushner, Comfort Dental is the world’s largest and most successful Dental franchise for patients of all ages.

Despite having over 180 locations across ten states, Comfort Dental faces immense competition in the industry and, consequently, recognizes the need to strengthen its online presence. The engagement between Comfort Dental and Boulder SEO Marketing (BSM), a hyper-focused Denver SEO company, began with a recommendation from Stephanie, who used to work for a customer of BSM. Stephanie had moved on to Comfort Dental’s current branding agency. When asked if she knew of an SEO agency that may be a good fit for this project, she referred Comfort Dental to BSM for franchise SEO services.

BSM’s CEO Chris Raulf and COO Daniel Burns had an introductory call with Mike, the VP of Technology at Comfort Dental. During this exploratory session, they inquired about the franchise’s goals, allowing Mike to share some of the company’s biggest challenges. Taking the valuable insight they gained, Chris and Daniel crafted a franchise SEO strategy proposing BSM to optimize hundreds of Comfort Dental’s location pages and Google Business Profiles to boost organic search traffic and customer engagement.

With a shared vision for success, the partnership between Comfort Dental and Boulder SEO Marketing commenced. The agency’s expertise in franchise SEO services and Comfort Dental’s commitment to providing exceptional dental care paved the way for a transformative digital journey.

Solutions

Comfort Dental faced several challenges in its digital marketing efforts. Its website needed proper optimization for local search, which resulted in limited online visibility and low organic traffic. Optimizing location pages for hundreds of franchises was a complex task, however. The franchise SEO experts at BSM were up for the challenge and met it head-on by devising a comprehensive approach with three distinct phases.

Phase One: Building a Solid Foundation

The first stage of the process involved multiple steps to set the stage for all subsequent efforts.

Account Set Up and Collaboration: BSM had extensive discussions with Comfort Dental’s web design company to understand the limitations of their content management system (CMS). Working within these constraints, BSM and Comfort Dental’s web design company started to work closely together to explore solutions for effective optimization.
Google Business Profiles Access: Securing access to the Google Business Profile for each of Comfort Dental’s locations was vital for implementing successful local SEO strategies. One of the main objectives of this project was to ensure that every location was accurately represented on Google Business Profile.
Support Ticket System: Acknowledging the importance of seamless coordination, BSM established a support ticket system to facilitate smooth communication and issue prompt resolutions. With hundreds of locations involved, this system ensured the Comfort Dental headquarters, the dentists, the software vendor, and BSM collaborated throughout the optimization process.
Thorough Keyword Research: BSM conducted meticulous keyword research to identify relevant and high-traffic search terms for each location. This crucial step paved the way for targeted optimization in phase two.

Phase Two: Implementing Optimization Tactics

With a strong foundation established, BSM started the optimization process for hundreds of Comfort Dental’s location pages. The approach was customized for each location, allocating dedicated time based on comprehensive research. BSM executed the following steps:

Content Creation: BSM created valuable, informative, and localized content for each location. The content was tailored to the practice’s dental, orthodontic, pediatric dentistry, or oral surgery services.
Local SEO and Google Business Profile Optimization: BSM optimized Comfort Dental’s Google Business Profile listings for each location to improve local search rankings in the Local Map Pack search results. The goal was to ensure consistency and accuracy in NAP (Name, Address, Phone number) data across all directories, significantly boosting local visibility and search engine trust.
Real-time Reporting and Progress Tracking: BSM provided Comfort Dental with real-time reporting and progress updates throughout the optimization process. Transparent communication and regular monitoring ensured that all parties were informed about the project’s status.
Step-by-Step Documentation: BSM meticulously documented the optimization process, including before-and-after screenshots, to illustrate the improvements made to each location’s Google Business Profile. This documentation served as a comprehensive record of the work undertaken.

Phase Three: Paving the Way for Future Growth

While phase three, the deployment of full-scale Micro-SEO Strategies℠, has yet to be initiated, it represents the next stage of evolution in Comfort Dental’s franchise SEO journey. BSM plans to apply our proprietary methodology to climb the rankings within the limitations of the current content management system. Deploying hyper-focused Micro-SEO Strategies℠ will further elevate Comfort Dental’s online presence, enhancing its visibility. In the meantime, BSM provided every practice with step-by-step instructions for bolstering their SEO efforts in-house to continue the optimization efforts. These instructions included tactics for generating more reviews, boosting engagement on social media, and using the Google Business Profile Chat feature. And for practices that want to continue outsourcing their SEO efforts so they can focus on what they do best, BSM created two monthly packages—a starter plan and an advanced plan—tailored to meet the unique needs of the dental franchises going forward.

Reach page 1 of Google for “elevation tents”
Surpass their biggest competitors on the SERPs for relevant keyword phrases
Establish their products as the best on the market
Foster trust among those in need of elevation tents, like endurance athletes

Results

Increase in Organic Impressions

Comfort Dental witnessed a substantial surge in organic traffic across the entire website and for their location pages. Targeted keywords and localized optimization played a vital role in attracting relevant visitors.

Improved Local Search Rankings

The Google Business Profile optimization and local SEO efforts led to higher rankings in local search results for dental, orthodontic, pediatric dentistry, and oral surgery services. This increase in visibility allowed potential patients to find the nearest Comfort Dental location easily.

Higher Conversion Rates and Engagement

The bounce rate was reduced with improved on-page optimization and engaging content, and visitors spent more time on Comfort Dental’s location pages. Reducing the bounce rate led to higher conversion rates in appointment bookings and patient inquiries.

About Boulder SEO Marketing

If you need franchise SEO services, look no further than BSM. A boutique SEO agency, BSM helps national franchises increase organic traffic. We can deliver real results in record time using our proprietary Micro-SEO Strategies℠. Since 2009, we’ve been assisting clients to climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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SEO for IT Companies | A Customer Case Study

NOYNIM IT Solutions contacted BSM because we do SEO for IT companies. This customer case study highlights how we helped them claim the top spot in Google.

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Personal Injury Law Firm SEO Case Study

Driving High-Quality Leads to Debbie Taussig Law, LLC

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Once BSM got to work, it was amazing how quickly my site started climbing the rankings. The legal field is incredibly competitive, and I’m certain that outranking other personal injury firms in the area is going to have an incredible impact on my bottom line.

Debbie Taussig

Owner at Debbie Taussig Law, LLC

At a Glance

Meet Debbie Taussig Law, LLC (www.colorado-lawfirm.com), a renowned personal injury firm in Boulder, Colorado. Its mission is to help accident victims rebuild their lives by providing fierce legal representation.

Debbie contacted us because she was looking for an SEO agency for lawyers. She wanted to increase the number of people who found her website through Google’s organic search results. These are the non-paid listings that appear when someone searches for relevant keywords. Debbie understood the value of appearing prominently in these search results to attract more potential clients.

Debbie was also determined to generate more high-quality leads. She recognized the importance of connecting with individuals genuinely seeking legal assistance and likely to become clients.

Our mission was clear: Help the firm enhance its online presence, increase visibility in organic search results, and ultimately drive more relevant traffic and leads to the site. This law firm SEO case study explains exactly how we did just that, so read on!

Sollutions

Conducting Keyword Research

Our first step was conducting comprehensive keyword research for SEO to uncover the most relevant and intent-driven keywords for personal injury lawyers in Boulder. By targeting these keywords, we aimed to achieve prominent placements in organic search results.

Enhancing Existing Content

Using our proprietary methodology comprised of Micro-SEO Strategies℠, we identified existing content that ranked on the second or third pages of Google’s search results and enhanced it. After tailoring our SEO for lawyers, we incorporated target keywords, added frequently asked questions (FAQs), refined the copy so it was up-to-date, and revamped the overall layout for a better user experience.

Deploying a Digital Public Relations Campaign

To further amplify the online presence of Debbie Taussig Law, we launched an extensive digital PR campaign. This involved publishing press releases highlighting the firm’s achievements, significant cases, and unique value propositions. By promoting optimized pages across various social media platforms, we maximized the reach and impact of these announcements.

Optimizing Google Business Profile

We recognized the significance of local search and optimized Debbie’s Google Business Profile. By meticulously crafting her profile, we aimed to secure a top-ranking position in the Local Map Pack—the prime real estate displayed at the top of search results for location-specific queries.

Results

Significant Increase in Online Visibility

As a direct outcome of our efforts, Debbie Taussig Law experienced a substantial surge in online visibility. There was a notable boost in website traffic. Moreover, Debbie’s Google Business Profile consistently appeared among the top three listings, ensuring heightened exposure and visibility to individuals searching for personal injury lawyers in Boulder.

The optimized pages targeting keywords related to car, pedestrian, and truck accidents witnessed remarkable growth in organic impressions. Impressions refer to the number of times the website appeared in search results. Thanks to our strategic optimization techniques, these pages experienced impressive growth rates ranging from nearly 200% to over 500%.

Enhanced Local Rankings

Debbie Taussig Law’s rankings in the Boulder area noticeably improved. Numerous high-intent keywords now secure top positions within Google’s Local Map Pack. By achieving these prominent local rankings, Debbie’s firm established itself as a leading personal injury lawyer in Boulder, reinforcing its credibility and trustworthiness among residents.

Acquisition of New Customers

The combined effect of attracting relevant organic traffic and positioning Debbie Taussig as a top-tier personal injury lawyer in Boulder translated into tangible business outcomes. The increased visibility and improved rankings resulted in a significant influx of new customers for her firm. By effectively connecting with individuals actively seeking legal assistance, Debbie Taussig Law solidified its reputation as a go-to resource for accident victims in the Boulder area.

About Boulder SEO Marketing

If you’ve been looking for an SEO agency for lawyers, your search is over. BSM is a boutique SEO agency that helps small businesses increase organic traffic. Using our proprietary Micro-SEO Strategies℠, we can deliver real results in record time. Since 2009, we’ve been helping clients climb the rankings. Unlike some digital marketing agencies that overpromise and underdeliver by claiming to “do it all,” we focus solely on search engine optimization. A jack of all trades might get your site off the ground, but you’ll need specialized tools to get to the top of the search results!

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How a Barware Company Jumped 9 Slots on the Google SERPs to Surpass Even Amazon for the Keyword “Pour Spouts”:

Crew Supply E-Commerce SEO Case Study

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To help clients outrank the biggest online retailers, including Amazon, is one of our ultimate goals. When we got Crew Supply the top slot, it was definitely worth celebrating!

Chris Raulf

Founder and President, BSM

At a Glance

Crew Supply specializes in innovative and easy-to-clean barware that’s built to last. When mixologists and baristas get fed up with unreliable tools that break after a single shift, they turn to Crew Supply—if they can find them. Because Crew Supply is competing with major online marketplaces like Walmart and Amazon, they need to appear as high as possible in search results to gain new customers. As for keeping them, once bartenders use Crew Supply’s tools, they never look back.

Challenges

When Crew Supply approached us, they wanted to:

Outrank the other barware retailers on the search engine results pages (SERPs)
Appeal to mixologists and baristas who genuinely care about their craft
Boost organic search traffic
Let their target audience know they exist

Solutions

With Crew Supply’s goals in mind, we started with SE Ranking’s Competitive Research tools to identify the best page for our hyper-focused approach. These tools allowed us to determine target keywords based on search volume and position. Keywords with high search volume and high intent are “low-hanging fruit,” which essentially means they’re ripe for the plucking. After viewing a detailed report of organic keywords and considering the client’s target audience, we chose to focus on “pour spouts.”

We then scanned Crew Supply’s website for pages already ranking for “pour spouts” on page 2 or 3 of the SERPs. When we found an existing blog post that fit the bill, we knew we had a winning strategy.

Taking all we had learned, we drafted a detailed wireframe outlining the layout of the new page. This wireframe included internal linking, infographics, product images, optimized descriptions, FAQs, comparable products, calls to action, and reviews. Put another way, it was designed to be the best piece of content on the web about pour spouts, so Google would have to take notice.

Once the blog was updated, we launched a comprehensive PR strategy. This included publishing a press release and promoting the page on social media.

Here’s a simplified version of all the steps we took to deploy Crew Supply’s Micro-SEO Strategy℠:

Find the low-hanging fruit.
Evaluate comparable pages on competing sites.
Create high-quality content.
Implement a PR initiative.

The Results

The updated blog post, now titled The Ultimate Guide to Pour Spouts, started climbing the rankings almost immediately, and Crew Supply saw a steady increase in traffic. What’s more, the page reached the first slot on the SERP for “pour spouts” within a matter of months, deeming the hyper-focused strategy a huge success!

Key Metrics

Check out these incredible metrics we captured over the course of the campaign:

09

The Number of Slots Crew Supply Jumped on the SERPs

475,000

And Counting! The Total Impressions That Crew Supply Got from the Increased Visibility

When Crew Supply initially shared its goals with us, the company had never dreamed of surpassing the likes of Amazon, Walmart, or Target. Thanks to our Micro-SEO Strategy℠, though, they were able to surpass all of them. As an added benefit, they received many more clicks and impressions because people saw their site first. Moreover, they’re now ranking for hundreds of other pour spout-related keywords globally.

About Boulder SEO Marketing

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NOYNIM IT Solutions contacted BSM because we do SEO for IT companies. This customer case study highlights how we helped them claim the top spot in Google.

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Claiming the Featured Snippet for the Keyword "Peninsula Desk" With a Micro-SEO Strategy℠ Light:

McDowell-Craig SEO Case Study

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BSM wasted no time in overhauling our entire site, which was overdue by a decade for a complete redesign. Once they were done, it was amazing how quickly we started climbing the rankings.

Wes McDowell

Co-CEO at McDowell-Craig

At a Glance

Founded in Santa Fe Springs, CA, in 1946–and remaining firmly rooted in the Golden State ever since–McDowell-Craig is a fourth-generation furniture manufacturer. To this day, they’re fueled by the same mid-century principle on which the company was created: Build it ourselves and build it to last. More than 75 years later, all their products are still designed, engineered, and manufactured in their Santa Fe Springs factory using locally sourced materials. The result? Superior school and office furniture that can withstand decades of abuse.

Challenges

When McDowell-Craig initially approached us, they were overdue for a complete web redesign. The site was about a decade old and contained tons of images, which made it incredibly slow. Furthermore, it didn’t comply with Google’s most recent Core Web Vitals algorithm update. Lastly, its Domain Trust (DT) was currently 2 out of 100, which meant there were few domains linking back to it.

Our Founder & President Chris Raulf, and COO, Daniel Burns, conducted a comprehensive audit and identified a few additional issues. For example, we discovered most of the site’s organic search traffic was from branded queries. That means most visitors included McDowell-Craig references in their keyword phrases. Put another way, the site wasn’t attracting customers who weren’t already aware of the company. With all that in mind, our biggest challenges included:

Redesigning the entire website so it would be more functional and user-friendly
Deploying both on- and off-page tactics to help the site meet Google’s latest standards
Establishing McDowell-Craig as the premier provider of American-made school and office furniture

Before getting to work, Chris and Daniel flew to California to tour McDowell-Craig’s manufacturing facility. While there, they met the three generations who were running the company. They also gained a deeper understanding of all that was at stake, and they learned that McDowell-Craig only wanted to work with an agency as dedicated to SEO as they were to furniture. Finally, the client shared their biggest concern and the biggest challenge we would undoubtedly face: ensuring they stood out from other school and office furniture manufacturers.

Solutions

We wasted no time in updating the client’s website. In addition to redesigning and optimizing every page, our tech team launched an innovative tool that allows shoppers to visualize hundreds of different product variations in real time. No other furniture manufacturer in the world offered such a nifty feature!

As for climbing the rankings, we decided McDowell-Craig’s Peninsula Desk product page was a prime candidate for a Micro-SEO Strategy℠ Light. This is a simplified version of our hyper-focused approach, which involves creating the best page on the web about the given subject, so it has to draw Google’s attention.

The identified page was a tremendous low-hanging fruit opportunity for the keyword “peninsula desks.” Consequently, it could climb the rankings with a bit of help.

To ensure the Micro-SEO Strategy℠ Light would be successful, we:

Created a wireframe outlining the layout of the new page
Obtained approval of the wireframe from the client
Created optimized content for all the text portions on the layout
Incorporated images, videos, CTAs, FAQs, and infographics
Optimized the metadata on the back end of the page
Updated the page’s schema and internal linking

We primarily used SE Ranking’s tools to deploy this Micro-SEO Strategy℠ Light. Since the keyword was not overly competitive, we felt confident we could apply a modified version of our proprietary methodology to help the page climb the rankings. With the metrics that SE Ranking provided–e.g., difficulty and search volume–we could hone our approach.

We also used SE Ranking’s Competitor Analysis Tool to see what other furniture manufacturers were saying about peninsula desks, so we could ensure McDowell-Craig had the best content on the subject. And once the new page was launched, we applied the On-Page SEO Checker to identify any gaps in the strategy that needed bridging.
We supported the launch with a press release and several posts on various social media platforms. As we watched the page climb the SERPs, we continued publishing content so that McDowell-Craig could maintain its momentum and ultimately achieve their SEO goals.

The Results

While it’s virtually impossible to address all the algorithm’s ranking signals by deploying a single strategy–no one knows precisely what they are–we were confident our hyper-focused approach had touched on the most important ones. Thankfully, Google seemed to agree. The search engine giant wasted no time recognizing McDowell-Craig’s updated page on peninsula desks.

Google went so far as to consider it the most valuable content on the subject and created a featured snippet for it. Feature snippets are extended search results that Google places at the top of the page. For a page to get a featured snippet, the algorithm must consider it the most helpful information for users searching for its related keywords.

Key Metrics

Check out these incredible metrics we captured over the course of the campaign:

01

The Slot That McDowell-Craig Finally Achieved on the SERPs

200+

The Number of Different Product Variations Shoppers Could Visualize on the Updated Site

1,900

The Average Monthly Search Volume for the Keyword We Targeted

The new page also shot up in the traditional rankings. Whereas McDowell-Craig’s original piece of content on peninsula desks hovered between pages 2 and 3 on the SERPs, it made its way to position zero after the Micro-SEO Strategy℠ Light.
Although Google continues to modify its algorithm and reorganize the SERPs, the page consistently ranks in the top 3 positions, ahead of some of the biggest players in the industry.

About Boulder SEO Marketing

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How an Elevation Tent Manufacturer Climbed 20 Positions on Google to Land the #1 Spot:

Mountain Air Cardio SEO Case Study

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As an outdoor enthusiast myself, I was excited to help Mountain Air Cardio gain a lot more traction in search results. And the day they surpassed REI? I was blown away!

Chris Raulf

Founder and President, BSM

At a Glance

Headquartered in Boulder, Colorado, Mountain Air Cardio is composed of engineers and outdoor enthusiasts who are devoted to helping people improve their health and wellness. They support cardio improvement and weight loss by harnessing the power of technology to create high altitude conditions. Customers who want to maximize performance can rent or buy their elevation tents to simulate high altitude environments in the comfort of home.

Challenges

When Mountain Air Cardio turned to us for help, their website was in fairly good shape from a technical standpoint. On a practical level, however, their homepage was a bit convoluted, and it wasn’t entirely clear what they provided. As you can imagine, this was hurting their bottom line. They were also facing some SEO challenges and couldn’t seem to break onto the first—or even second—page of Google for their most important keyword phrase. With that in mind, they were hoping to achieve the following:

Reach page 1 of Google for “elevation tents”
Surpass their biggest competitors on the SERPs for relevant keyword phrases
Establish their products as the best on the market
Foster trust among those in need of elevation tents, like endurance athletes

Solutions

After evaluating the client’s website from all angles, we determined their homepage was a prime candidate for a Micro-SEO Strategy℠ focused on the keyword “elevation tents.” We set to work right away by taking the following steps:

Created a wireframe outlining the layout of the new homepage
Obtained approval of the wireframe from the client
Created optimized content for all the text potions of the wireframe
Incorporated images, videos, CTAs, FAQs, and infographics on the home page
Optimized the meta data on the back end of the page
Updated the page’s schema and internal linking

Once we launched the updated page, we supported it with a press release and several posts on various social media platforms. As we watched the client climb the SERPs for “elevation tents,” we continued publishing content for them, so they could maintain their momentum and ultimately achieve their SEO goals.

The Results

Google wasted no time in recognizing Mountain Air Cardio’s updated home page. While it’s virtually impossible to address all the algorithm’s ranking signals–no one knows exactly what they are, after all– we were confident our hyper-focused approach had at least touched on the most important ones. Consequently, our client’s home page soared to the top of the SERP and landed on the number one slot for “elevation tents.” That meant people who were actually looking to rent or buy their products could finally find them with ease.

Key Metrics

Check out these incredible metrics we captured over the course of the campaign:

01

The Slot That Mountain Air Finally Achieved on the SERPs

20

The Number of Positions that Mountain Air Climbed

22,400

And Counting! The Total Impressions That Mountain Air Got from the Increased Visibility

Because of our diligent efforts, the client’s home page also snagged the number one slot on the SERP for “elevation tents near me,” surpassing REI in the process. Moreover, their impressions increased steadily, and they’re still rising as we write this!

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